IPマルチメディアサブシステム市場：アプリケーション及びサービス（IP Multimedia Subsystem (IMS) : The Market for Applications & Services 2012-2017）...市場調査レポートについてご紹介

1 Executive Summary 7
2 Introduction to IMS 9
2.1 History of IMS and Spearheading Organizations 10
2.2 Business and Technology Drivers 11
2.3 Role of IMS in Mitigating the Limitations of Conventional Wireline and Wireless Architectures 13
2.4 Challenges for IMS 16
2.5 Overview of IMS Architecture 16
2.5.1 Application Plane 18
2.5.2 Control Plane 20
2.5.3 User Plane 21
2.6 IMS and SIP 23
2.6.3 Introduction to SIP 23
2.6.4 The SIP Session 23
2.6.5 Value Additions of SIP and Its Implications for IMS 26
2.7 Conclusion 28
3 Market and Technology Drivers for IMS 29
3.3 IMS Supports the Drive to a Next Generation Network (NGN) 29
3.4 Application Control: Central Control of IP based Services 29
3.5 Market Driver: Need for More Revenue and Better Margins 30
3.6 Market Driver: Capital Savings 31
3.7 Market Driver: New Revenue Opportunities 32
3.8 Market Driver: Targeted Offerings and Premium Services 33
3.9 Market and Technology Driver: Operational Cost Savings 33
3.10 Market Driver: Service Creation and Delivery 34
3.11 Market and Technology Driver: Convergence Driving IMS 34
3.12 Operational Driver: Evolving to an Integrated Network 37
3.13 Turning Point in Telecom is Good for IMS 38
4 IMS and Value- added Applications 39
4.3 Services Capability Interaction 40
4.4 Presence 41
4.4.3 Evolution of Presence 42
4.4.4 Presence Concepts and Definitions 43
4.4.5 Example Application: Presence and IPTV 44
4.4.6 Presence in IMS 44
4.5 Dynamic Address Book 48
4.5.3 Introduction 48
4.5.4 Implementation Methodologies 49
4.6 Personalized Communications and Information 50
4.7 Universal Prepay 50
4.8 Consumer and Business Voice Services 51
4.9 Rich Calls: Adding Value to VoIP 53
4.10 Video Calls 55
4.10.3 Introduction 55
4.10.4 Video Call vs. Video Share 55
4.10.5 Implementation Methodologies 56
4.10.6 IMS – Value Addition 57
4.10.6.1 3G-324M 58
4.10.7 Case Study – SingTel 59
4.10.7.1 Introduction 59
4.10.7.2 Service Details 60
4.11 Messaging 61
4.12 Unified Communications 63
4.12.3 Incoming Call Screening 63
4.12.3.3 Introduction 63
4.12.3.4 Implementation Methodologies 64
4.12.4 Unified Messaging 64
4.12.4.2 Introduction 64
4.12.4.3 Implementation Methodologies 65
4.12.4.4 IMS – Value Addition 65
4.12.4.5 Case Study – AT&T 68
4.12.4.5.1 Introduction 68
4.12.4.5.2 Service Details 68
4.12.4.6 Case Study – Syniverse: “NEXT” platform and applications 69
4.13 Push-to-X 71
4.13.3 Push to Talk 72
4.13.3.2 Introduction 72
4.13.3.3 Implementation Methodologies 72
4.13.3.4 IMS – Value Addition 73
4.13.3.5 Case Study – Etisalat 75
4.13.3.1 Introduction 75
4.13.3.1.1 Service Details 76
4.14 Wireless-Wireline Convergence 76
4.14.1 Introduction 77
4.14.2 Implementation Methodologies 77
4.14.3 IMS – Value Addition 80
4.14.4 Case Study – Orange 81
4.14.4.1 Introduction 81
4.14.4.2 Service Details 82
4.14.5 Case Study – Orange Tunisie 82
4.14.5.3 Service Details 82
4.15 Entertainment 83
4.15.3 Online Gaming 83
4.15.3.2 Introduction 83
4.15.3.3 Implementation Methodologies 84
4.15.3.4 IMS – Value Addition 86
4.15.3.5 Case Study – Capcom 88
4.15.3.5.1 Introduction 88
4.15.3.5.2 Service Details 88
4.16 Video on Demand 88
4.16.1 Introduction 88
4.16.2 Implementation Methodologies 89
4.16.3 IMS – Value Addition 90
4.16.4 Case Study – TransACT Capital 92
4.16.4.1 Introduction 92
4.16.4.2 Service Details 92
4.17 Services Blending 92
4.18 IMS and Advertising 93
5 IMS Application Introduction Strategy 94
6 IMS Market Survey: Disposition of IMS 96
6.3 IMS Market Survey 96
6.3.3 Operator Interviewee Analysis 97
6.3.4 Supplier Interviewee Analysis 99
6.3.5 Survey Results 100
7 IMS Solution Analysis: IMS and WiMAX 103
8 IMS and Service Delivery Platforms (SDP) 117
8.3 Evolution of SDP 118
8.4 Benefits of SDP 119
8.5 Revenue Forecast for SDP 121
9 IMS and the Emerging VNO Business Model 121
10 IMS Applications Stakeholder Landscape 126
10.3 Case Studies 126
10.3.1 Alcatel-Lucent 127
10.3.1.1 Background 127
10.3.1.2 IMS related initiatives 127
10.3.1.2.1 Convergent Network Management Center 127
10.3.1.2.2 China Mobile 128
10.3.1.3 Customers 128
10.3.1.4 Financial data 128
10.3.2 Ericsson 128
10.3.2.1 Background 128
10.3.2.2 IMS related initiatives 129
10.3.2.2.1 Enriched Communications 129
10.3.2.3 Customers 129
10.3.2.4 Financial data 129
10.3.3 Huawei 130
10.3.3.1 Background 130
10.3.3.2 IMS related initiatives 130
10.3.3.2.1 M1 and ATCA Solution 130
10.3.3.2.2 China Mobile 130
10.3.3.3 Customers 131
10.3.3.4 Financial data 131
10.3.4 Nokia Siemens Networks (NSN) 131
10.3.4.1 Background 131
10.3.4.2 IMS related initiatives 132
10.3.4.2.1 China Mobile 132
10.3.4.2.2 Telef?nica O2 Germany 132
10.3.4.3 Customers 132
10.3.4.4 Financial Data 133
10.3.5 Tekelec 133
10.3.5.1 Background 133
10.3.5.2 IMS related initiatives 133
10.3.5.2.1 Messaging 134
10.3.5.2.2 Session Management 134
10.3.5.2.3 Subscriber Data Management 135
10.3.5.2.4 Policy Management 135
10.3.5.3 Customers 135
10.3.5.4 Financial data 135
10.3.6 ZTE 136
10.3.6.3 Background 136
10.3.6.4 IMS Initiatives 136
10.3.6.4.1 IMS Total Solution 136
10.3.6.4.2 zMILE Solution 136
10.3.6.5 Financial Data 137
11 Network Operator Recommendations 138
12 Market Potential and Forecasts 140
12.1 Research Methodology 140
12.2 Overall Metrics 141
12.3 Video Telephony 145
12.4 Unified Messaging 146
12.5 PTT 147
12.6 Wireless Wireline Convergence 148
12.7 Online Gaming 149
12.8 Video on Demand 150
12.9 Conclusions 151
13 Summary and Recommendations 151
14 Appendix 152
14.3 Network Operator Challenges of IMS Rollout 153
14.3.3 Struggle for Resources 153
14.3.4 How to Roll Out Features 153
14.3.5 Financial Matters 154
14.4 IMS & Quality of Service and Quality of Experience 155
14.5 IMS & Customization 158
14.6 IMS & the Impact on Carriers 159
14.7 New Network Management and Operations Issues 160
14.8 IMS Changes to the Service Creation Paradigm 162
14.9 Service Creation Management (SCM) and IMS 163
14.10 IMS and Third-party Applications 164
14.11 IMS and the Impact on NGN OSS/BSS 165