Google Acquisitions and Strategy...市場調査レポートについてご紹介

1 TABLE OF CONTENT 2
2 EXECUTIVE SUMMARY 8
3 INTRODUCTION 9
3.1 OVERVIEW 9
3.2 KEY BENEFITS 9
3.3 TARGET AUDIENCE 9
4 SUMMARY OF SELECT ACQUISITIONS 11
5 GOOGLE WEB SEARCH BUSINESS 13
5.1 OVERVIEW 13
5.2 SAMPLE GOOGLE WEB SEARCH ACQUISITIONS 15
5.2.1 GOOGLE ACQUIRED DEJA.COM – DEJA.COM’S USENET DISCUSSION SERVICE 16
5.2.2 GOOGLE ACQUIRED OUTRIDE INC. – MORE ENHANCEMENTS TO SEARCH FEATURES 16
5.2.3 GOOGLE ACQUIRED KALTIX – SEARCH ENGINE COMPANY 16
5.2.4 GOOGLE ACQUIRED ORION 17
5.3 POTENTIAL OPPORTUNITIES FOR GOOGLE WEB SEARCH BUSINESS 17
5.3.1 GOOGLE SOCIAL SEARCH – FUTURE SEARCH IS SOCIAL 17
5.3.1.1Potential Acquisitions for Social Search 18
5.3.1.1.1 Slangwho 18
5.3.1.1.1.1 Advantages for acquiring Slangwho 18
5.3.1.1.2 Qitera 18
5.3.1.1.2.1 Advantages for acquiring Qitera 18
5.3.1.1.3 SideStripe 18
5.3.1.1.3.1 Advantages for acquiring SideStripe 18
5.3.2 JOB SEARCH OPPORTUNITIES 19
5.3.2.1Potential Acquisitions for Google Job Search19
5.3.2.1.1 In The Door 19
5.3.2.1.1.1 Advantages for acquiring in the Door 19
5.3.2.1.2 BranchOut.com 20
6 GOOGLE ADVERTISING AND COMMERCE BUSINESS21
6.1 OVERVIEW 21
6.1.1 MOBILE TECHNOLOGY 21
6.1.2 SOCIAL TECHNOLOGY 21
6.1.3 PAYMENT TECHNOLOGY 21
6.2 SAMPLE ACQUISITIONS FOR GOOGLE ADVERTISING BUSINESS 22
6.2.1 GOOGLE ACQUIRED APPLIED SEMANTICS – INTRODUCING ADSENSE 22
6.2.2 GOOGLE ACQUIRED SPRINKS – SPREADING ADVERTISING BUSINESS 22
6.2.3 GOOGLE ACQUIRED DOUBLECLICK 22
6.2.4 GOOGLE ACQUIRED ADMOB23
6.3 POTENTIAL OPPORTUNITIES FOR GOOGLE ADVERTISING BUSINESS 23
6.3.1 ADVERTISING ON TABLET PCS 23
6.3.1.1Potential Acquisitions for Tablet Advertising Business 24
6.3.1.1.1 OnSwipe 24
6.3.1.1.1.1 Advantages for acquiring OnSwipe 24
6.3.2 SOCIAL ADVERTISING25
6.3.2.1Potential Acquisitions for Google Social Advertising Business 26
6.3.2.1.1 Groupon 26
6.3.2.1.1.1 Advantages for acquiring Groupon 26
6.3.3 ENHANCING GOOGLE WALLET 27
6.3.3.1Potential Acquisitions for Google Social Advertising Business 27
6.3.3.1.1 Volusion 27
6.3.3.1.1.1 Advantages for Volusion acquisition 28
7 GOOGLE MOBILE BUSINESS 29
7.1 OVERVIEW 29
7.2 SAMPLE GOOGLE MOBILE ACQUISITIONS 30
7.2.1 GOOGLE ACQUIRED ANDROID 30
7.2.2 GOOGLE ACQUIRED MOTOROLA MOBILITY30
7.3 POTENTIAL OPPORTUNITIES FOR GOOGLE MOBILE – ANDROID 33
7.3.1 SOCIAL MOBILE GAMING 33
7.3.1.1Potential Acquisitions for Social Mobile Gaming 33
7.3.1.1.1 Scoreloop 33
7.3.1.1.1.1 Advantages for acquiring Scoreloop 33
8 GOOGLE SOCIAL BUSINESS 34
8.1 VIDEO SHARING 34
8.1.1 OVERVIEW 34
8.1.2 SAMPLE GOOGLE VIDEO SHARING ACQUISITIONS 34
8.1.2.1Google acquired Youtube 34
8.1.3 POTENTIAL OPPORTUNITIES IN GOOGLE VIDEO SHARING 35
8.1.3.1Video Sharing for Education Services35
8.1.3.1.1 Potential Acquisitions for Social Media Education Services 35
8.1.3.1.1.1 Skillshare 35
8.1.3.1.1.1.1 Advantages for acquiring Skillshare 35
8.1.3.1.1.2 Netflix36
8.1.3.1.1.2.1 Advantages for Netflix acquisitions 36
8.2 MUSIC SHARING 37
8.2.1 OVERVIEW 37
8.2.2 SAMPLE ACQUISITIONS FOR GOOGLE MUSIC 37
8.2.2.1Acquisition of PushLife 37
8.2.3 POTENTIAL OPPORTUNITIES FOR MUSIC SHARING 37
8.2.3.1Sharing Google Music over Social Network 37
8.2.3.1.1 Potential Acquisitions for Google Social Media Business 38
8.2.3.1.1.1 SoundCloud 38
8.2.3.1.1.2 The Cloud Player 38
8.3 BLOGGING 39
8.3.1 SAMPLE GOOGLE ADVERTISING ACQUISITIONS 39
8.3.1.1Acquiring Pyra Labs – A big Move through Weblogs39
8.3.1.1.1 Introducing Advertising Business 39
8.3.1.1.2 Enhancing News Service 39
8.3.1.1.3 Enhancing the Search Engines 39
8.3.1.1.4 Integration with Outride Developments 39
8.4 SOCIAL NETWORKING 40
8.4.1 OVERVIEW OF GOOGLE+ 40
8.4.1.1Google+ Features 40
8.4.1.1.1 Google+ Circles 40
8.4.1.1.2 S 40
8.4.1.1.3 parks 42
8.4.1.1.4 Hangouts 42
8.4.1.1.5 Mobile42
8.4.1.1.5.1 Mobile Devices and Social Network Applications 42
8.4.1.1.5.1.1 Portability 42
8.4.1.1.5.1.2 Smart 42
8.4.1.1.5.1.3 Connectivity 42
8.4.1.1.5.1.4 Platforms 43
8.4.1.1.5.1.5 Location Services 43
8.4.1.1.5.2 Google+ and Location Services 43
8.4.1.1.5.3 Instant Photo Upload 43
8.4.1.1.6 Huddle44
8.4.1.2Google+ in Business 44
8.4.1.2.1 Google Meeting 45
8.4.1.2.2 Google Screencast 45
8.4.1.2.3 Google Whiteboard 45
8.4.2 SAMPLE GOOGLE SOCIAL NETWORKING ACQUISITIONS 45
8.4.2.1Google acquired Dodgeball 45
8.4.2.2Google acquired SocialGrapple 45
8.4.2.3Google acquired Katango 46
8.4.2.4Google acquired Fridge 46
8.4.3 POTENTIAL OPPORTUNITIES FOR SOCIAL NETWORKING BUSINESS46
8.4.3.1Social Recommendation 46
8.4.3.1.1 Introducing Google Schemer 46
8.4.3.1.2 Potential Acquisitions for Social Recommendation 47
8.4.3.1.2.1 Top10 47
8.4.3.1.2.2 HowAboutWe (howaboutwe.com) 47
8.4.3.1.2.3 ZURB BounceApp (bounceapp.com) 47
8.4.3.2Social Reading 48
8.4.3.2.1 Potential Acquisitions for Social Reading 48
8.4.3.2.1.1 Subtext 48
8.4.3.2.1.1.1 Advantages of acquiring Subtext 48
9 GOOGLE COMMUNICATION BUSINESS 49
9.1 OVERVIEW 49
9.2 COMMUNICATIONS SERVICES 50
9.2.1 SAMPLE ACQUISITIONS 50
9.2.1.1Google Acquires GrandCentral 50
10 GOOGLE CLOUD COMPUTING BUSINESS 51
10.1 OVERVIEW 51
10.2 OFFICE APPLICATIONS – GOOGLE DOCS 52
10.2.1 SAMPLE ACQUISITIONS 52
10.2.1.1 Google Acquires Upstartle 52
10.2.1.2 Google Acquired 2Web Technologies 52
10.2.1.3 Migrating from Google Docs and Google Apps 52
10.2.1.4 Google acquired DocVerse 53
10.2.1.5 Google acquired AppJet 53
10.3 INTRODUCING CLOUD DATABASE 53
10.3.1 GOOGLE ACQUISITION OPPORTUNITIES TO EXPAND CLOUD DATABASE BUSINESS 54
10.3.1.1 Xeround 54
10.3.1.1.1 Advantages of acquiring Xeround 54
11 CONCLUSIONS AND RECOMMENDATIONS 55
11.1 WEB SEARCH BUSINESS 55
11.2 SOCIAL MEDIA BUSINESS 56
11.3 WIRELESS/MOBILE BUSINESS57
11.4 ADVERTISING, MARKETING, AND COMMERCE BUSINESSES57
11.5 COMMUNICATION SERVICES BUSINESS 62
11.6 CONTENT SERVICES BUSINESS 67
11.7 CLOUD SERVICES BUSINESS 69