【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market segmentation
• Vendor selection
• End-users
• Summation errors
• Recommended reading
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• MRM evolution
• Five competency areas of MRM
PART 05: Applications of MRM
• Marketing reporting and analytics
• Project management
• Financial management
• Capacity management
PART 06: Market landscape
• Market overview
• Global MRM market
PART 07:
PART 08: Market segmentation by deployment
• Global MRM software market by deployment 2015
PART 09: Geographical segmentation
• Global MRM market by geography
• Americas
• EMEA
• APAC
PART 10: Buying criteria
• Buying criteria
PART 11: Market drivers
• Increasing use of marketing for product launches
• Growing need for improvement in market response and customer digital experience
• Improved regulatory compliance on digital asset licenses
• Surging demand for higher ROI and control of digital assets
PART 12: Impact of drivers
PART 13: Market challenges
• Lack of comprehensive integration strategy and interoperability issues
• Increases risks related to data security and privacy
PART 14: Impact of drivers and challenges
PART 15: Market trends
• Increasing omnichannel marketing
• Emergence of location-based marketing
• Growing need for improved IT asset lifecycle visibility
PART 16: Five forces analysis
PART 17: Vendor landscape
• Competitive scenario
• Vendor matrix
PART 18: Key vendor analysis
• Key vendor offerings
• Key vendor profiles
• Other vendors
PART 19: Appendix
• List of abbreviations
PART 20: Explore Technavio
[List of Exhibits]
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Benefits of MRM software
Exhibit 03: MRM evolution
Exhibit 04: Overview of global MRM market
Exhibit 05: Global MRM market 2015-2020 ($ billions)
Exhibit 06: Global MRM market by deployment 2015 (% share)
Exhibit 07: Comparison between cloud-based and on-premises MRM software
Exhibit 08: Global MRM market by geography 2015 (% share)
Exhibit 09: Global MRM software market by geography 2015-2020 ($billions)
Exhibit 10: Global MRM software in Americas 2015-2020 ($ billions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users in Brazil by age group (years)
Exhibit 13: Global MRM software market in EMEA 2015-2020 ($ billions)
Exhibit 14: Global MRM software market in APAC 2015-2020 ($ billions)
Exhibit 15: Buying criteria for MRM software
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges
Exhibit 18: Five forces analysis
Exhibit 19: Competitive differentiators for vendors
Exhibit 20: MRM software features provided by vendors
Exhibit 21: MRM software features provided by vendors (continued)
Exhibit 22: Geographical presence of MRM software vendors
Exhibit 23: Geographical presence of MRM software vendors (continued)
Exhibit 24: Customer base of MRM software enterprises
Exhibit 25: Customer base of MRM software enterprises(Continued)
Exhibit 26: Product offerings
Exhibit 27: BrandSystems: Products and their features
Exhibit 28: Other prominent vendors
【レポート販売概要】
■ タイトル：マーケティング資源管理（MRM）の世界市場2016-2020■ 英文：Global Marketing Resource Management Market 2016-2020
■ 発行日：2016年10月21日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10652
■ 調査対象地域：グローバル
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