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1 Introduction (Page No. – 17)
1.1 Study Objectives
1.2 Definition
1.2.1 Inclusions and Exclusions
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. – 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Arriving at Market Share By Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions for Research Study
2.4.1 Specific Factors Considered While Estimating and Projecting Market Size
3 Executive Summary (Page No. – 30)
4 Premium Insights (Page No. – 35)
4.1 Attractive Growth Opportunities in Eye-Tracking Market
4.2 Eye-Tracking Market, By Tracking Type
4.3 Eye-Tracking Market in North America, By Country and Vertical
4.4 Eye-Tracking Market, By Application
4.5 Eye-Tracking Market, By Country (2020)
5 Market Overview (Page No. – 38)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Demand for Eye-Tracking Based Assistive Communication Devices
5.2.1.2 Rising Adoption of Eye-Tracking Technology in Advertisement and Consumer Research
5.2.1.3 Increasing Penetration of Eye-Tracking Technology in Automotive and Transportation Industry Especially in Driver Monitoring Systems
5.2.2 Restraints
5.2.2.1 Growth in Gesture Recognition Market
5.2.3 Opportunities
5.2.3.1 Penetration of Eye-Tracking Technology in AR/VR Devices
5.2.3.2 Integration of Consumer Electronics Devices With Eye-Tracking Technology
5.2.3.3 Rise in Demand for Eye-Tracking Technology in Emerging Regions
5.2.4 Challenges
5.2.4.1 Lack of Technological Standardization
5.2.4.2 High-Cost of Eye-Tracking Systems Hinder Its Penetration in High Volume Applications
5.3 Value Chain Analysis
5.4 Use Cases
5.4.1 Tobii and Prc-Saltillo Worked Together on Look Eye Tracker
5.4.2 Tobii and Righteye Collaborated to Help Healthcare Professionals and Performance Specialists for Better Treatment of Their Patients and Clients
5.4.3 Looxid Labs Combined VR Headset With Eye-Tracking and Eeg Sensors Which Helps Researchers Easily Integrate VR Into Their Research
5.4.4 Lumen Research Through Eye-Tracking Technology Helped British Gas in Enhancing Their Digital Display Advertising
6 Eye-Tracking Market, By Offering (Page No. – 46)
6.1 Introduction
6.2 Hardware
6.2.1 Remote Eye Trackers Dominate Eye-Tracking Market for Hardware
6.3 Software
6.3.1 Eye-Tracking Market for Software is Expected to Grow at Highest Rate
6.4 Research & Consulting Services
6.4.1 With Advancement and Growing Popularity of Eye-Tracking Technology Demand for This Technology Based Research & Consulting Services is on Rise
7 Eye-Tracking Market, By Tracking Type (Page No. – 54)
7.1 Introduction
7.2 Remote Tracking
7.2.1 Hardware Segment is Dominating in Remote Eye-Tracking Market
7.3 Mobile Tracking
7.3.1 Freedom of Movement Offered By Mobile Eye Trackers is Key Driving Factor for Mobile Eye-Tracking Market
8 Eye-Tracking Market, By Application (Page No. – 64)
8.1 Introduction
8.2 Assistive Communication
8.2.1 Assistive Communication to Grow Due to Increased Awareness and Product Affordability
8.3 Human Behaviour and Research
8.3.1 Study of Human Behavior and Research Using Eye-Tracking Devices Helps Marketers to Invest Carefully in Marketing Program
8.4 Other Applications
8.4.1 AR/VR
8.4.2 Automotive Vehicles
8.4.3 Consumer Applications
9 Eye-Tracking Market, By Vertical (Page No. – 71)
9.1 Introduction
9.2 Retail and Advertisement
9.2.1 Eye-Tracking Technology Helps in Creating Targeted, Focused, and Impactful Content
9.3 Consumer Electronics
9.3.1 Technological Advancement, Price Reduction, and Fast Adoption of Eye-Tracking Devices Propelling Their Use in Consumer Electronic Products
9.4 Healthcare & Research Labs
9.4.1 Assistive Communication Makes Most Prominent Use of Eye-Tracking Technology in Healthcare Segment
9.5 Government, Defense, and Aerospace
9.5.1 North American Region Accounted for Largest Share of Eye-Tracking Devices in Government, Defense, and Aerospace Vertical
9.6 Automotive & Transportation
9.6.1 Automotive Companies are Using Eye-Tracking Devices to Enhance Driver Safety
9.7 Other Verticals
10 Eye-Tracking Market, By Mounting Type (Page No. – 101)
10.1 Introduction
10.2 Head Mounted
10.3 Wheelchair Mounted
10.4 Table/Device Mounted
11 Geographic Analysis (Page No. – 103)
11.1 Introduction
11.2 North America
11.2.1 US
11.2.1.1 US Accounted for Largest Share of Eye-Tracking Market in North America
11.2.2 Canada
11.2.2.1 Retail & Advertisement Vertical is A Key Contributor to Eye-Tracking Market in Canada
11.2.3 Mexico
11.2.3.1 Increasing Demand for Assistive Communication Devices is Driving Growth of Eye-Tracking Market in Mexico
11.3 Europe
11.3.1 UK
11.3.1.1 Increased Awareness for Assistive Communication is One of the Drivers for the Growth of Eye-Tracking Technology in Healthcare & Research Labs Vertical
11.3.2 Germany
11.3.2.1 Automotive & Transportation Vertical is Significant Contributor to Growth of Eye-Tracking Market in Germany
11.3.3 France
11.3.3.1 France to Witness Significant Growth in Eye-Tracking Market in Europe
11.3.4 Rest of Europe
11.4 APAC
11.4.1 China
11.4.1.1 China Dominates Eye-Tracking Market in APAC
11.4.2 Japan
11.4.2.1 Focus on Improving Driver Safety Drives Growth of Eye-Tracking Market in Japan
11.4.3 South Korea
11.4.3.1 Consumer Electronics is Among Key Verticals Contributing Significantly Toward Growth of Eye-Tracking Market in South Korea
11.4.4 Rest of APAC
11.5 RoW
11.5.1 South America
11.5.1.1 South America Contributes Largest Share in Eye-Tracking Market in RoW
11.5.2 Middle East
11.5.2.1 Consumer Electronics Vertical to Grow at Fastest CAGR in Middle East
11.5.3 Africa
11.5.3.1 Retail & Advertisement is Major Contributor Towards Growth of Eye-Tracking Market in Africa
12 Competitive Landscape (Page No. – 126)
12.1 Overview
12.2 Market Ranking Analysis: Eye-Tracking Market
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Competitive Benchmarking
12.4.1 Strength of Product Portfolio (20 Players)
12.4.2 Business Strategy Excellence (20 Players)
12.5 Competitive Situations and Trends
12.5.1 Product Launches & Developments
12.5.2 Expansions & Acquisitions
12.5.3 Partnerships, Collaborations, and Agreements
13 Company Profiles (Page No. – 133)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 Key Players
13.1.1 Tobii
13.1.2 Seeing Machines
13.1.3 SR Research
13.1.4 Eyetech Digital Systems
13.1.5 Smart Eye
13.1.6 Eyetracking
13.1.7 Prs in Vivo
13.1.8 LC Technologies
13.1.9 Ergoneers
13.1.10 Iscan
13.2 Right-To-Win
13.3 Other Companies
13.3.1 Pupil Labs
13.3.2 Imotions
13.3.3 Gazepoint
13.3.4 Eyesee
13.3.5 Converus
13.3.6 Mirametrix
13.3.7 Alea Technologies
13.3.8 Lumen
13.3.9 Irisbond
13.3.10 Beijing 7invensun Technology
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Appendix (Page No. – 158)
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details