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■ 英文：Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
■ 発行日：2014年9月10日
■ 調査会社：Canadean
■ 商品コード：CS0606IS
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
- Executive summary
– Sources and methodology
– Identifying need states within drinks categories
– Overview of the functional drinks market
– The functional drinks market provides opportunities for beverage manufacturers
– Diversification into the functional beverage market presents a number of challenges
– There are a number of benefits for successful diversification
– How to position functional beverages to consumers
– Appendix
【レポート販売概要】
■ タイトル：機能性飲料のグローバル市場：新事業機会と戦略■ 英文：Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products
■ 発行日：2014年9月10日
■ 調査会社：Canadean
■ 商品コード：CS0606IS
■ 調査対象地域：グローバル
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