医療産業における拡張現実（AR）・仮想現実（VR）の世界市場予測（～2023年）...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 16
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 20
2.1.1.1 Secondary sources 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Primary interviews with experts 20
2.1.2.2 Breakdown of primaries 21
2.1.2.3 Key data from primary sources 21
2.1.3 SECONDARY AND PRIMARY RESEARCH 22
2.1.3.1 Key industry insights 23
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 23
2.2.1.1 Approach for capturing the market share by bottom-up analysis (demand side) 24
2.2.2 TOP-DOWN APPROACH 25
2.2.2.1 Approach for capturing the market size by top-down analysis (supply side) 25
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR THE AR AND VR IN HEALTHCARE MARKET 33
4.2 AR AND VR IN HEALTHCARE MARKET IN APAC 34
4.3 AR AND VR IN HEALTHCARE MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2017 AND 2023 (USD MILLION) 35
4.4 AR AND VR IN HEALTHCARE MARKET, BY COUNTRY (2017–2023) 35
4.5 AR AND VR IN HEALTHCARE MARKET, BY APPLICATION 36
4.6 VR IN HEALTHCARE MARKET, BY DEVICE TYPE 36
5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Increasing penetration of connected devices in the healthcare sector 38
5.2.1.2 Increased investment in the healthcare AR and VR 38
5.2.1.3 Growing need to reduce the healthcare costs 39
5.2.2 RESTRAINTS 39
5.2.2.1 Lack of competence in deployment of the AR and VR solutions 39
5.2.2.2 Lack of expertise among medical practitioners to adopt new technologies 40
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increasing demand for AR and VR in emerging markets 40
5.2.3.2 Increased use of AR and VR in fitness management 40
5.2.4 CHALLENGES 40
5.2.4.1 Overcoming social challenges 40
5.2.4.2 Concerns regarding data privacy 41
5.2.4.3 Lack of compatibility and interoperability between AR and VR solutions offered by different vendors 41
5.3 VALUE CHAIN ANALYSIS 41
5.4 TECHNOLOGIES IN AR AND VR 42
5.4.1 AR TECHNOLOGY 42
5.4.1.1 Marker-based AR 42
5.4.1.1.1 Passive marker 42
5.4.1.1.2 Active marker 43
5.4.1.2 Markerless AR 43
5.4.1.2.1 Model-based tracking 43
5.4.1.2.2 Image processing-based tracking 43
5.4.2 VR TECHNOLOGY 43
5.4.2.1 Nonimmersive technology 43
5.4.2.2 Semi-immersive and fully immersive technologies 44
6 AR AND VR IN HEALTHCARE MARKET, BY OFFERING 45
6.1 INTRODUCTION 46
6.2 HARDWARE 47
6.3 AR AND VR HARDWARE COMPONENTS 48
6.3.1 SENSORS 48
6.3.1.1 Accelerometer 48
6.3.1.2 Gyroscope 48
6.3.1.3 Magnetometer 48
6.3.1.4 Proximity sensor 48
6.3.2 SEMICONDUCTOR COMPONENT 49
6.3.2.1 Controller/processor 49
6.3.2.2 Integrated circuits 49
6.3.3 DISPLAYS AND PROJECTORS 49
6.3.4 POSITION TRACKER 49
6.3.5 CAMERAS 49
6.3.6 OTHERS 50
6.4 SOFTWARE 50
6.4.1 SOFTWARE DEVELOPMENT KITS 52
6.4.2 CLOUD-BASED SERVICES 52
7 AR AND VR HEALTHCARE MARKET, BY DEVICE TYPE 54
7.1 INTRODUCTION 55
7.2 AR HEALTHCARE MARKET, BY DEVICE TYPE 55
7.2.1 HEAD-MOUNTED DISPLAY 56
7.2.2 HANDHELD DEVICE 57
7.3 VR HEALTHCARE MARKET, BY DEVICE TYPE 57
7.3.1 HEAD-MOUNTED DISPLAY 59
7.3.2 GESTURE-TRACKING DEVICE 59
7.3.2.1 Data gloves 59
7.3.2.2 Others 59
7.3.3 PROJECTORS AND DISPLAY WALLS 60
8 AR AND VR HEALTHCARE MARKET, BY END USER 61
8.1 INTRODUCTION 62
8.2 HOSPITALS, CLINICS, AND SURGICAL CENTERS 64
8.3 RESEARCH ORGANIZATIONS AND PHARMA COMPANIES 65
8.4 GOVERNMENT AND DEFENSE INSTITUTIONS 66
8.5 RESEARCH AND DIAGNOSTICS LABORATORIES 67
8.6 OTHERS 69
9 AR AND VR HEALTHCARE MARKET, BY APPLICATION 70
9.1 INTRODUCTION 71
9.2 SURGERY 73
9.3 FITNESS MANAGEMENT 74
9.4 PATIENT CARE MANAGEMENT 76
9.5 PHARMACY MANAGEMENT 77
9.6 MEDICAL TRAINING AND EDUCATION 79
9.7 OTHERS 81
 
10 GEOGRAPHIC ANALYSIS 83
10.1 INTRODUCTION 84
10.2 NORTH AMERICA 88
10.2.1 US 92
10.2.2 CANADA 92
10.2.3 MEXICO 92
10.3 EUROPE 93
10.3.1 GERMANY 97
10.3.2 FRANCE 97
10.3.3 UK 97
10.3.4 REST OF EUROPE 97
10.4 ASIA PACIFIC 98
10.4.1 CHINA 101
10.4.2 INDIA 102
10.4.3 JAPAN 102
10.4.4 SOUTH KOREA 102
10.4.5 REST OF APAC 102
10.5 REST OF THE WORLD 103
10.5.1 MIDDLE EAST & AFRICA 104
10.5.2 SOUTH AMERICA 105
11 COMPETITIVE LANDSCAPE 106
11.1 INTRODUCTION 106
11.2 COMPETITIVE SCENARIO 109
11.2.1 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES AND DEVELOPMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2017 109
12 COMPANY PROFILES 110
12.1 INTRODUCTION 110
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.2 GOOGLE 111
12.3 MICROSOFT 114
12.4 DAQRI 117
12.5 PSIOUS 119
12.6 MINDMAZE 121
12.7 FIRSTHAND TECHNOLOGY 123
12.8 ATHEER 125
12.9 MEDICAL REALITIES 127
12.10 AUGMEDIX 129
12.11 OCULUS VR 131
 
12.12 START-UP ECOSYSTEM 133
12.12.1 ECHOPIXEL 133
12.12.2 OSSO VR 133
12.12.3 SURGICAL THEATRE 133
12.12.4 ORCA HEALTH 133
12.12.5 WIDERUN 133
12.13 PROMISING COMPANIES 134
12.13.1 SAMSUNG ELECTRONICS 134
12.13.2 OSTERHOUT DESIGN GROUP 134
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 135
13.1 INSIGHTS OF INDUSTRY EXPERTS 135
13.2 DISCUSSION GUIDE 136
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 139
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
13.5 AVAILABLE CUSTOMIZATIONS 143
13.6 RELATED REPORTS 143
13.7 AUTHOR DETAILS 144