【レポートの概要（一部）】
Table of Contents
List of Figures 11
1 Chapter 1: Introduction 14
1.1 Executive Summary 14
1.2 Topics Covered 16
1.3 Historical Revenue & Forecast Segmentation 18
1.4 Key Questions Answered 21
1.5 Key Findings 23
1.6 Methodology 24
1.7 Target Audience 25
1.8 Companies & Organizations Mentioned 26
2 Chapter 2: An Overview of mHealth 33
2.1 What is mHealth? 33
2.2 The Evolution from eHealth to mHealth 33
2.3 Telemedicine 34
2.4 Health Informatics 34
2.5 The mHealth Business Case 35
2.6 Key Market Drivers 35
2.6.1 Increasing Penetration of Smartphones & Tablets 35
2.6.2 Proliferation of Mobile Broadband Networks 38
2.6.3 The Rise of Chronic Diseases 39
2.6.4 Growing mHealth Applications: Reduction in Lead Time 39
2.6.5 Government & Regulatory Initiatives 40
2.6.6 Physicians at Forefront of Mobility Adoption 40
2.6.7 The Cost Saving Potential of mHealth 41
2.6.8 Increasing Adoption of Open Source Software 42
2.6.9 The Role of Developed Economies 43
2.6.10 The Role of Emerging Economies 43
2.7 Barriers to Growth 44
2.7.1 Security/Privacy Concerns & Absence of Legal Guidelines 44
2.7.2 Regulation & Efficacy of Applications 44
2.7.3 Operational Maintenance & Control 44
2.7.4 Human Behavior: Disbelief among Patients 45
2.7.5 Lack of Clear mHealth Strategies 45
2.7.6 Funding Challenges 45
2.8 mHealth Technologies 46
2.8.1 Smartphones & Tablets 46
2.8.2 Mobile Apps 46
2.8.3 Mobile Broadband: The LTE Era 46
2.8.4 Wearable Body Sensors 47
2.8.5 M2M Technology 48
2.8.6 Mobile Video Calling 50
2.9 mHealth Use Case Categories 51
2.9.1 Pharmaceutical Applications 52
2.9.2 Medical Information & Healthcare Management 52
2.9.3 Healthcare & Fitness 53
2.9.4 Remote Consultation/Diagnostic Services 53
2.9.5 M2M, Sensor & Monitoring Applications 54
3 Chapter 3: mHealth Value Chain and Industry Roadmap 55
3.1 The mHealth Value Chain 55
3.1.1 Mobile/mHealth Device, Chipset & Infrastructure OEMs 56
3.1.2 Mobile Network Operators 57
3.1.3 Healthcare Professionals & Providers 57
3.1.4 Insurers and Government Health Systems 57
3.1.5 The Pharmaceutical Industry 58
3.1.6 Application Developers & Integrators 58
3.1.7 Patients 59
3.2 The mHealth Industry Roadmap: 2014 – 2020 60
3.2.1 The Trial Phase: 2010 – 2013 60
3.2.2 The Integration & Commercialization Phase: 2014 – 2016 60
3.2.3 Proliferation of Mobile Video Consultations & Advanced Apps: 2016 – 2020 61
4 Chapter 4: mHealth Use Cases 62
4.1 Pharmaceutical Applications 62
4.1.1 Safety Data Collection 62
4.1.2 Consumer Education 62
4.1.3 Medical Education 62
4.1.4 Post-Market Monitoring 63
4.1.5 Drug Authentication 63
4.1.6 Social Media 63
4.1.7 Patient Compliance & Retention: Clinical Trials 64
4.2 Medical Information & Healthcare Management 64
4.2.1 Electronic Health/Medical Records & Tracking Tools 64
4.2.2 Diagnostic Tools & Medical Reference 64
4.2.3 Continuing Medical Education 65
4.2.4 Awareness through Alerts 65
4.2.5 Logistical & Payment Support 65
4.3 Healthcare & Fitness 66
4.3.1 Medical Compliance 66
4.3.2 Fitness & Nutrition Apps 66
4.3.3 Clinical Decision Support Systems 67
4.3.4 Prescribable Mobile Apps 67
4.4 Remote Consultation/Diagnostics Services 68
4.4.1 Mobile Video Consultations, Collaboration & Surgery 68
4.4.2 Non-Video Consultations & Collaboration 68
4.4.3 Remote Collaboration in Emergency Situations 68
4.5 M2M, Sensor & Monitoring Applications 69
4.5.1 Health & Wellness Monitoring 69
4.5.2 Disease Surveillance/Remote Monitoring 69
4.5.3 Diagnostic Tools 69
4.5.4 Technical Logistics 70
5 Chapter 5: mHealth Deployment Case Studies 71
5.1 London Air Ambulance: Utilizing EE’s 4G LTE Network to Power Navigation 71
5.2 WellDoc: Managing Chronic Diseases using Mobile Apps 72
5.3 Orange Healthcare: Fighting Counterfeit Drugs using SMS Technology 73
5.4 Apollo Hospitals Group: Enabling mHealth for the Masses 74
5.5 Praekelt Foundation: HIV/AIDS Awareness Campaign 75
5.6 Verizon: Cloud Based Healthcare Management 76
5.7 Qualcomm: 3G-Enabled Kit for Monitoring Asthmatic Children 77
6 Chapter 6: mHealth Solution Provider Profiles 78
6.1 Aetna 78
6.2 Alivecor 79
6.3 Alego Health 80
6.4 AT&T 81
6.5 AllScripts Healthcare Solutions Inc. 82
6.6 AirStrip Technologies 83
6.7 Apple 84
6.8 AthenaHealth 85
6.9 BettrLife 86
6.1 Breakthrough Technologies 87
6.11 Cambridge Consultants 88
6.12 CellTrust Corporation 89
6.13 Chetu 90
6.14 E-Clinical Works 91
6.15 e-Cycle 92
6.16 Epion Health 93
6.17 Extension 94
6.18 DocbookMD 95
6.19 Diversinet Corporation 96
6.2 Epocrates (Part of Athena Health) 97
6.21 GlaxoSmithKline (GSK) 98
6.22 HealthTechHatch 99
6.23 Ideal Life 100
6.24 Imprivata 101
6.25 Integron Corporation 102
6.26 Intel Corporation 103
6.27 Intermountain Healthcare 104
6.28 KORE Telematics 105
6.29 MedSignals 106
6.3 MedWeb 107
6.31 McKinsey & Company 108
6.32 Motion Computing 109
6.33 NTT DoCoMo 110
6.34 OnLine Tech 111
6.35 Pharmica Consulting 112
6.36 Preventice 113
6.37 Qualcomm 114
6.38 Santech 115
6.39 SoftServe 116
6.4 mQure Health Private Ltd 117
6.41 Tactio Health Group 118
6.42 Telecare 119
6.43 Vodafone 120
6.44 Verizon 121
6.45 Voxiva 122
6.46 WellDoc 123
6.47 Zephr Technology Corporation 124
6.48 Others 125
7 Chapter 7: Standardization, Regulation & Development Initiatives 128
7.1 mHealth Alliance 128
7.2 GSMA’s mHealth Program 129
7.3 Global mHealth Initiative 130
7.4 mHealth Regulatory Coalition (MRC) 130
7.5 Wireless-Life Services Alliance (WLSA) 130
7.6 European mHealth Alliance (EuMHA) 131
7.7 mHealth Working Group 131
7.8 mHIMSS 132
7.9 Others 132
7.1 HIPAA and its Implications on mHealth 132
8 Chapter 8: Market Analysis & Forecasts 134
8.1 Global Outlook of the mHealth Market Revenue: 2010 – 2020 134
8.2 Submarket Segmentation 135
8.3 Pharmaceutical Applications Submarket Revenue: 2010 – 2020 136
8.3.1 Safety Data Collection Use Case 138
8.3.2 Consumer Education Use Case 139
8.3.3 Medical Education Use Case 140
8.3.4 Post-Market Monitoring Use Case 141
8.3.5 Drug Authentication Use Case 142
8.3.6 Social Media Use Case 143
8.3.7 Patient Compliance & Retention (Clinical Trials) Use Case 144
8.4 Medical Information & Healthcare Management Submarket Revenue: 2010 – 2020 145
8.4.1 Electronic Health/Medical Records & Tracking Tools Use Case 147
8.4.2 Diagnostic Tools & Medical Reference Use Case 148
8.4.3 Continuing Medical Education Use Case 149
8.4.4 Awareness through Alerts Use Case 150
8.4.5 Logistical & Payment Support Use Case 151
8.5 Healthcare & Fitness Submarket Revenue: 2010 – 2020 152
8.5.1 Medical Compliance Use Case 154
8.5.2 Fitness & Nutrition Apps Use Case 155
8.5.3 Clinical Decision Support Systems Use Case 156
8.5.4 Prescribable Mobile Apps Use Case 157
8.6 Remote Consultation/Diagnostic Services Submarket Revenue: 2010 – 2020 158
8.6.1 Mobile Video Consultations, Collaboration & Surgery Use Case 160
8.6.2 Non-Video Consultations & Collaboration Use Case 161
8.6.3 Remote Collaboration in Emergency Situations Use Case 162
8.7 M2M, Sensor & Monitoring Applications Submarket Revenue: 2010 – 2020 163
8.7.1 Health and Wellness Monitoring Use Case 165
8.7.2 Disease Surveillance/Remote Monitoring Use Case 166
8.7.3 Diagnostic Tools Use Case 167
8.7.4 Technical Logistics Use Case 168
8.8 Segmentation by Ecosystem Player 169
8.8.1 Mobile Network Operators/Connectivity Providers 170
8.8.2 Mobile & mHealth Device OEMs 171
8.8.3 Content & Application Providers 172
8.8.4 Healthcare Service Providers 173
8.8.5 Pharmaceutical Industry 174
8.9 Regional Outlook 175
8.1 Asia Pacific mHealth Revenue: 2010 – 2020 176
8.10.1 Country Level Segmentation 177
8.10.2 Australia 178
8.10.3 China 179
8.10.4 India 180
8.10.5 Japan 181
8.10.6 South Korea 182
8.10.7 Pakistan 183
8.10.8 Thailand 184
8.10.9 Indonesia 185
8.10.10 Malaysia 186
8.10.11 Taiwan 187
8.10.12 Philippines 188
8.10.13 Singapore 189
8.10.14 Rest of Asia Pacific 190
8.11 Eastern Europe mHealth Revenue: 2010 – 2020 191
8.11.1 Country Level Segmentation 192
8.11.2 Czech Republic 193
8.11.3 Poland 194
8.11.4 Russia 195
8.11.5 Rest of Eastern Europe 196
8.12 Latin & Central America mHealth Revenue: 2010 – 2020 197
8.12.1 Country Level Segmentation 198
8.12.2 Argentina 199
8.12.3 Brazil 200
8.12.4 Mexico 201
8.12.5 Rest of Latin & Central America 202
8.13 Middle East & Africa mHealth Revenue: 2010 – 2020 203
8.13.1 Country Level Segmentation 204
8.13.2 South Africa 205
8.13.3 UAE 206
8.13.4 Qatar 207
8.13.5 Saudi Arabia 208
8.13.6 Israel 209
8.13.7 Rest of the Middle East & Africa 210
8.14 North America mHealth Revenue: 2010 – 2020 211
8.14.1 Country Level Segmentation 212
8.14.2 USA 213
8.14.3 Canada 214
8.15 Western Europe mHealth Revenue: 2010 – 2020 215
8.15.1 Country Level Segmentation 216
8.15.2 Denmark 217
8.15.3 Finland 218
8.15.4 France 219
8.15.5 Germany 220
8.15.6 Italy 221
8.15.7 Spain 222
8.15.8 Sweden 223
8.15.9 Norway 224
8.15.10 UK 225
8.15.11 Rest of Western Europe 226
9 Chapter 9: Conclusion & Strategic Recommendations 227
9.1 Are prescribable Mobile Apps a Threat to the Pharmaceutical Industry? 227
9.2 Will mHealth Requirements Drive HD Mobile Video Deployments? 227
9.3 Is mHealth Security an All-or-nothing Decision? 228
9.4 Healthcare Industry Approval & Accreditation: Key to Success 228
9.5 Maintenance of Low Costs 229
9.6 Increase of Operational Efficiency 229
9.7 Collaborations Help in Promoting mHealth 230
9.8 The Importance of End User Belief 230
9.9 Implementing Successful mHealth Strategies in Hospitals 230
9.1 Are Mobile Network Operators Simply Connectivity Providers for mHealth? 232
9.11 Strategic Recommendations 233
9.11.1 Recommendations for Mobile Network Operators 233
9.11.2 Recommendations for Wireless Infrastructure & Device OEMs 233
9.11.3 Recommendations for Application Developers 234
9.11.4 Recommendations for Healthcare Professionals and Providers 234
9.11.5 Recommendations for the Pharmaceutical Industry 234
List of Figures
Figure 1: Global Connected Consumer Mobile Device vs. PC Shipments: 2010 ? 2020 (Millions of Units) 36
Figure 2: Mobile Network Subscriptions by Region: 2010 ? 2020 (Millions) 37
Figure 3: Annual Throughout of Mobile Network Data Traffic by Region: 2010 ? 2020 (Exabytes) 38
Figure 4: Cost Saving Potential of mHealth by Region: 2013 – 2020 ($ Million) 41
Figure 5: M2M Architecture 48
Figure 6: Global Wireless M2M Connections for mHealth Applications: 2010 – 2020 (Millions) 49
Figure 7: Global Mobile Video Calling Users: 2010 – 2020 (Millions) 50
Figure 8: mHealth Use Case Categories 51
Figure 9: The mHealth Value Chain 55
Figure 10: mHealth Industry Roadmap: 2010 – 2020 60
Figure 11: Global mHealth Revenue: 2010 – 2020 ($ Million) 134
Figure 12: Global mHealth Revenue by Submarket: 2010 – 2020 ($ Million) 135
Figure 13: Global Pharmaceutical Applications Submarket Revenue: 2010 – 2020 ($ Million) 136
Figure 14: Global Pharmaceutical Applications Submarket Revenue by Use Case Category: 2010 – 2020 ($ Million) 137
Figure 15: Global Safety Data Collection Use Case Revenue: 2010 – 2020 ($ Million) 138
Figure 16: Global Consumer Education Use Case Revenue: 2010 – 2020 ($ Million) 139
Figure 17: Global Medical Education Use Case Revenue: 2010 – 2020 ($ Million) 140
Figure 18: Global Post-Market Monitoring Use Case Revenue: 2010 – 2020 ($ Million) 141
Figure 19: Global Drug Authentication Use Case Revenue: 2010 – 2020 ($ Million) 142
Figure 20: Global Social Media Use Case Revenue: 2010 – 2020 ($ Million) 143
Figure 21: Global Patient Compliance & Retention (Clinical Trials) Use Case Revenue: 2010 – 2020 ($ Million) 144
Figure 22: Global Medical Information & Healthcare Management Submarket Revenue: 2010 – 2020 ($ Million) 145
Figure 23: Global Medical Information & Healthcare Management Submarket Revenue by Use Case Category: 2010 – 2020 ($ Million) 146
Figure 24: Global Electronic Health/Medical Records & Tracking Tools Use Case Revenue: 2010 – 2020 ($ Million) 147
Figure 25: Global Diagnostic Tools & Medical Reference Use Case Revenue: 2010 – 2020 ($ Million) 148
Figure 26: Global Continuing Medical Education Use Case Revenue: 2010 – 2020 ($ Million) 149
Figure 27: Global Awareness through Alerts Use Case Revenue: 2010 – 2020 ($ Million) 150
Figure 28: Global Logistical & Payment Support Use Case Revenue: 2010 – 2020 ($ Million) 151
Figure 29: Global Healthcare & Fitness Submarket Revenue: 2010 – 2020 ($ Million) 152
Figure 30: Global Healthcare & Fitness Submarket Revenue by Use Case Category: 2010 – 2020 ($ Million) 153
Figure 31: Global Medical Compliance Use Case Revenue: 2010 – 2020 ($ Million) 154
Figure 32: Global Fitness & Nutrition Apps Use Case Revenue: 2010 – 2020 ($ Million) 155
Figure 33: Global Clinical Decision Support Systems Use Case Revenue: 2010 – 2020 ($ Million) 156
Figure 34: Global Prescribable Mobile Apps Use Case Revenue: 2010 – 2020 ($ Million) 157
Figure 35: Global Remote Consultation/Diagnostic Services Submarket Revenue: 2010 – 2020 ($ Million) 158
Figure 36: Global Remote Consultation/Diagnostic Services Submarket Revenue by Use Case Category: 2010 – 2020 ($ Million) 159
Figure 37: Global Mobile Video Consultations, Collaboration & Surgery Use Case Revenue: 2010 – 2020 ($ Million) 160
Figure 38: Global Non-Video Consultations & Collaboration Use Case Revenue: 2010 – 2020 ($ Million) 161
Figure 39: Global Remote Collaboration in Emergency Situations Use Case Revenue: 2010 – 2020 ($ Million) 162
Figure 40: Global M2M, Sensor & Monitoring Applications Submarket Revenue: 2010 – 2020 ($ Million) 163
Figure 41: Global M2M, Sensor & Monitoring Applications Submarket Revenue by Use Case Category: 2010 – 2020 ($ Million) 164
Figure 42: Global Health and Wellness Monitoring Use Case Revenue: 2010 – 2020 ($ Million) 165
Figure 43: Global Disease Surveillance/Remote Monitoring Use Case Revenue: 2010 – 2020 ($ Million) 166
Figure 44: Global Diagnostic Tools Use Case Revenue: 2010 – 2020 ($ Million) 167
Figure 45: Global Technical Logistics Use Case Revenue: 2010 – 2020 ($ Million) 168
Figure 46: Global mHealth Revenue by Ecosystem Player: 2010 – 2020 ($ Million) 169
Figure 47: Global Mobile Network Operators/Connectivity Providers mHealth Revenue: 2010 – 2020 ($ Million) 170
Figure 48: Global Mobile & mHealth Device OEMs Revenue: 2010 – 2020 ($ Million) 171
Figure 49: Global mHealth Content & Application Providers Revenue: 2010 – 2020 ($ Million) 172
Figure 50: Global Healthcare Service Providers mHealth Revenue: 2010 – 2020 ($ Million) 173
Figure 51: Global Pharmaceutical Industry mHealth Revenue: 2010 – 2020 ($ Million) 174
Figure 52: mHealth Revenue by Region: 2010 – 2020 ($ Million) 175
Figure 53: Asia Pacific mHealth Revenue: 2010 – 2020 ($ Million) 176
Figure 54: Asia Pacific mHealth Revenue by Country: 2010 – 2020 ($ Million) 177
Figure 55: Australia mHealth Revenue: 2010 – 2020 ($ Million) 178
Figure 56: China mHealth Revenue: 2010 – 2020 ($ Million) 179
Figure 57: India mHealth Revenue: 2010 – 2020 ($ Million) 180
Figure 58: Japan mHealth Revenue: 2010 – 2020 ($ Million) 181
Figure 59: South Korea mHealth Revenue: 2010 – 2020 ($ Million) 182
Figure 60: Pakistan mHealth Revenue: 2010 – 2020 ($ Million) 183
Figure 61: Thailand mHealth Revenue: 2010 – 2020 ($ Million) 184
Figure 62: Indonesia mHealth Revenue: 2010 – 2020 ($ Million) 185
Figure 63: Malaysia mHealth Revenue: 2010 – 2020 ($ Million) 186
Figure 64: Taiwan mHealth Revenue: 2010 – 2020 ($ Million) 187
Figure 65: Philippines mHealth Revenue: 2010 – 2020 ($ Million) 188
Figure 66: Philippines mHealth Revenue: 2010 – 2020 ($ Million) 189
Figure 67: mHealth Revenue in the Rest of Asia Pacific: 2010 – 2020 ($ Million) 190
Figure 68: Eastern Europe mHealth Revenue: 2010 – 2020 ($ Million) 191
Figure 69: Eastern Europe mHealth Revenue by Country: 2010 – 2020 ($ Million) 192
Figure 70: Czech Republic mHealth Revenue: 2010 – 2020 ($ Million) 193
Figure 71: Poland mHealth Revenue: 2010 – 2020 ($ Million) 194
Figure 72: Russia mHealth Revenue: 2010 – 2020 ($ Million) 195
Figure 73: mHealth Revenue in the Rest of Eastern Europe: 2010 – 2020 ($ Million) 196
Figure 74: Latin & Central America mHealth Revenue: 2010 – 2020 ($ Million) 197
Figure 75: Latin & Central America mHealth Revenue by Country: 2010 – 2020 ($ Million) 198
Figure 76: Argentina mHealth Revenue: 2010 – 2020 ($ Million) 199
Figure 77: Brazil mHealth Revenue: 2010 – 2020 ($ Million) 200
Figure 78: Mexico mHealth Revenue: 2010 – 2020 ($ Million) 201
Figure 79: mHealth Revenue in the Rest of Latin & Central America: 2010 – 2020 ($ Million) 202
Figure 80: Middle East & Africa mHealth Revenue: 2010 – 2020 ($ Million) 203
Figure 81: Middle East & Africa mHealth Revenue by Country: 2010 – 2020 ($ Million) 204
Figure 82: South Africa mHealth Revenue: 2010 – 2020 ($ Million) 205
Figure 83: UAE mHealth Revenue: 2010 – 2020 ($ Million) 206
Figure 84: Qatar mHealth Revenue: 2010 – 2020 ($ Million) 207
Figure 85: Saudi Arabia mHealth Revenue: 2010 – 2020 ($ Million) 208
Figure 86: Israel mHealth Revenue: 2010 – 2020 ($ Million) 209
Figure 87: mHealth Revenue in the Rest of the Middle East & Africa: 2010 – 2020 ($ Million) 210
Figure 88: North America mHealth Revenue: 2010 – 2020 ($ Million) 211
Figure 89: North America mHealth Revenue by Country: 2010 – 2020 ($ Million) 212
Figure 90: USA mHealth Revenue: 2010 – 2020 ($ Million) 213
Figure 91: Canada mHealth Revenue: 2010 – 2020 ($ Million) 214
Figure 92: Western Europe mHealth Revenue: 2010 – 2020 ($ Million) 215
Figure 93: Western Europe mHealth Revenue by Country: 2010 – 2020 ($ Million) 216
Figure 94: Denmark mHealth Revenue: 2010 – 2020 ($ Million) 217
Figure 95: Finland mHealth Revenue: 2010 – 2020 ($ Million) 218
Figure 96: France mHealth Revenue: 2010 – 2020 ($ Million) 219
Figure 97: Germany mHealth Revenue: 2010 – 2020 ($ Million) 220
Figure 98: Italy mHealth Revenue: 2010 – 2020 ($ Million) 221
Figure 99: Spain mHealth Revenue: 2010 – 2020 ($ Million) 222
Figure 100: Sweden mHealth Revenue: 2010 – 2020 ($ Million) 223
Figure 101: Norway mHealth Revenue: 2010 – 2020 ($ Million) 224
Figure 102: UK mHealth Revenue: 2010 – 2020 ($ Million) 225
Figure 103: mHealth Revenue in the Rest of Western Europe: 2010 – 2020 ($ Million) 226
【レポート販売概要】
■ タイトル：モバイルヘルスケア（mHealth）バイブル2014-2020（The Mobile Healthcare (mHealth) Bible: 2014～2020）■ 発行日："23-September-2013"
■ 調査会社：SNS Research
■ 商品コード：SNS31216005
■ 調査対象地域：世界
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