モバイルコマース市場及び予測（Mobile Commerce Market and Forecast 2012 – 2017）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 5
2.0 MOBILE COMMERCE MARKET 7
2.1 THE FUTURE OF M-COMMERCE 8
2.2 MAJOR TRENDS AFFECTING THE M-COMMERCE MARKETS 9
2.2.1 THE TRANSITION TO 4G AND LTE 9
2.2.2 HOW TABLETS CAN AFFECT M-COMMERCE 10
2.2.3 NEXT GENERATION DEVICES (WHAT’S BEYOND TABLET AND CELL PHONES..?) 12
2.2.4 M2M BUILDING BLOCKS 14
2.2.5 M2M EVOLUTION 15
2.2.6 THE MAJOR COMPONENTS OF M2M 15
2.2.7 WIRELESS M2M DEVICES 16
2.2.8 WIRELESS TRANSPORT OF M2M DATA TO AND FROM THE MONITORING FACILITY 16
2.2.9 THE BACK-END OPERATIONS AND SUPPORT INFRASTRUCTURE 17
2.2.10 M2M SOLUTION BUILDING BLOCKS: A MORE IN-DEPTH VIEW 18
2.2.11 THE MACHINE THE CUSTOMER INTENDS TO MONITOR AND CONTROL 18
2.2.12 THE IN-FIELD HARDWARE DEVICE CREATED BY THE HARDWARE VENDOR 18
WIRELESS NETWORK 18
2.2.13 THE BACK-END SERVER 19
2.2.14 THE INTERNET 19
2.2.15 THE CUSTOMER FACILITY FOR MONITORING AND CONTROLLING THE MACHINES 19
2.2.16 MOBILE PAYMENT 19
2.2.17 MOBILE PAYMENT METHODS 19
2.2.18 “IN-BAND” PAYMENT METHOD 21
2.2.19 PROXIMITY 21
2.2.20 COMMON ISSUES OF MOBILE PAYMENT 21
2.2.21 PAYMENT LIFECYCLE 22
2.2.22 MOBILE PAYMENT VALUE CHAIN 22
2.2.23 MOBILE PAYMENT SYSTEMS 23
2.2.24 CURRENT M-PAYMENT MARKET 25
2.2.25 M-PAYMENT ANALYSIS 26
2.2.26 MONEY TRANSFERS 27
2.2.27 THE M-BANKING REGIONAL MARKET AND SERVICE PROVIDERS 27
2.2.28 MONEY TRANSFERS ENVIRONMENT 31
2.2.29 M-BANKING ECOSYSTEM 33
2.2.30 M-BANKING STAKEHOLDERS 34
2.2.31 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 36
2.2.32 MOBILE TICKETING MARKET 2012-2017 37
2.2.33 MOBILE TICKETS CASE STUDIES 38
2.2.34 CONCLUSION 39
2.2.35 MOBILE ADVERTISING 39
2.2.36 THE ADVERTISING DOUBLE EDGED SWORD 39
2.2.37 MARKET SUMMARY 40
2.2.38 CASE STUDY RIM 40
2.2.39 CASE STUDY APPLE 41
2.2.40 CASE STUDY POPCAP GAMES 41
2.2.41 CASE STUDY CAR LOCATOR 42
2.2.42 PLATFORM MARKET SHARE 43
2.2.43 MARKET SIZING 44
2.2.44 PREDICTED MOBILE SALES 44
2.2.45 PREDICTED SMART PHONE SALES 44
2.2.46 PREDICTED MOBILE APPLICATION SALES AND REVENUE 45
2.2.47 RECENT MARKET DEVELOPMENTS AS GROWTH INDICATORS 46
2.2.48 MARKET SIZING AND FORECAST 46
2.2.49 SMART PHONE MARKET PERFORMANCE 47
2.2.50 SMART PHONE USER SURVEY 49
2.2.51 THE FUTURE OF MOBILE COMMERCE APPLICATIONS 63
2.2.52 CREATIVE SOLUTIONS 63
2.2.53 LOCATION SENSITIVE APPLICATIONS 63
2.2.54 PAY POINT SOLUTIONS 63
2.2.55 SWARM DATA MINING 64
2.2.56 NEXT GENERATION M-COMMERCE 65
2.2.57 THE WALLET 65
2.2.58 DIGITAL ID 65
2.2.59 ELECTRONIC SIGNATURE 66
2.2.60 CONVERGENCE OF PORTABLE DEVICES 66
2.2.61 MULTIMEDIA TAGGING 66
2.2.62 GEOCASTING, PERSONAL BROADCASTING 67
2.2.63 BREAKING THE PHONE MOLD 67
2.2.64 UNLOCKING AND STARTING YOUR CAR 67
2.2.65 AUTHENTICATION ON A COMPUTER AND ELSEWHERE 68
2.2.66 REMOTE CONTROL 68
2.2.67 SUMMARY 69
3.0 CASE STUDIES: MOBILE COMMERCE MARKET SCENARIOS 71
3.1 THE DOMINATION OF THE APPLICATION SCENARIO 71
3.1.1 THE CURRENT MARKET ANALYSIS 71
3.1.2 CASE STUDY: WHICH DEVICES WILL BE USED IN APPLICATION DOWNLOADS 76
3.1.1 APPLICATION STORE FOR MOBILE PHONES 78
3.1.2 APPLE APP STORE 81
3.1.3 ANDROID MARKETPLACE ANALYSIS 82
3.1.4 INDIVIDUAL APPLICATION PERFORMANCE 86
3.1.5 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 87
3.1.6 APPLICATIONS FOR TABLETS AND ITS PERFORMANCE 88
3.2 APPLICATION DAMNATION SCENARIO IN THE FUTURE 88
3.2.1 CONCLUSION 90
3.2.2 CHALLENGES FOR THIS SCENARIO 90
3.2.3 SOLUTIONS TO OVERCOME THE CHALLENGES 91
3.3 THE SECOND SCENARIO: RISE OF THE NEW WIRELESS DEVICES AND PC TABLETS 92
3.3.1 THE CURRENT MARKET AND ITS ANTICIPATIONS 92
3.3.2 THE FUTURE OF THE NEXT GENERATION DEVICES SCENARIO (LIVING IN MINORITY REPORT WORLD) 94
3.3.3 CHALLENGES OF THIS SCENARIO 96
3.3.4 SOLUTION TO OVERCOME THE CHALLENGES 98
3.3.5 OTHER SCENARIOS 98
3.4 TRENDS THAT WILL EFFECT THE M-COMMERCE INDUSTRY 98