【レポートの概要（一部）】
1 Introduction (Page No. – 24)
1.1 Research Overview
1.1.1 Purpose And Scope
1.1.2 Report Description
1.1.3 Key Take-Aways
1.2 Research Methodology
1.2.1 Secondary And Primary Research
1.2.2 Data Triangulation And Forecasting
1.2.3 Forecast Assumptions
1.3 Market Overview
1.3.1 Markets Covered
1.3.2 Segment Definitions
1.3.3 Industry Trends
2 Executive Summary (Page No. – 32)
2.1 Abstract
2.2 Overall Market Size
3 Market Ecosystem And Dynamics (Page No. – 35)
3.1 Market Ecosystem
3.1.1 Value Chain
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Emergence Of Advanced Mobile Internet Devices
3.2.1.2 Advancement Of Network Technologies
3.2.1.3 Multiple Advertising Platforms
3.2.1.4 Increase In The Usage Of Mobile Web
3.2.1.5 Growing Trend Of Mobile Applications
3.2.2 Restraints And Challenges
3.2.2.1 Heavy Investments In New Methods And Innovative Solutions
3.2.2.2 Complexity In Cross-Platform Advertising
3.2.2.3 Location And Privacy Issue
3.2.3 Opportunities
3.2.3.1 Customers’ Acceptance
3.2.3.2 Emergence Of Mobile Proximity Marketing
3.2.4 Time-Impact Analysis Of Dynamics
4 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Advertising Platform (Page No. – 42)
4.1 Introduction
4.2 Market Size And Forecast
4.3 Mobile Advertising Platform
4.3.1 Overview
4.3.2 Market Size And Forecast
4.4 Cross-Platform Advertising
4.4.1 Overview
4.4.2 Market Size And Forecast
5 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Solutions (Page No. – 49)
5.1 Introduction
5.2 Market Size And Forecast
5.3 Advertisement Campaign Solutions
5.3.1 Overview
5.3.2 Market Size And Forecast
5.4 Content Delivery Solutions
5.4.1 Overview
5.4.2 Market Size And Forecast
5.5 Integrated Solutions
5.5.1 Overview
5.5.2 Market Size And Forecast
5.6 Reporting And Analytics Solutions
5.6.1 Overview
5.6.2 Market Size And Forecast
5.7 Mobile Proximity Solutions
5.7.1 Overview
5.7.2 Market Size And Forecast
5.8 Other Solutions
5.8.1 Overview
5.8.2 Market Size And Forecast
6 Cross-Platform & Mobile Advertising: Market Size And Forecasts, By Services (Page No. – 63)
6.1 Introduction
6.2 Market Size And Forecast
6.3 Integration Services
6.3.1 Overview
6.3.2 Market Size And Forecast
6.4 Consulting Services
6.4.1 Overview
6.4.2 Market Size And Forecast
7 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Devices (Page No. – 70)
7.1 Introduction
7.2 Market Size And Forecast
7.3 Feature Phones
7.3.1 Overview
7.3.2 Market Size And Forecast
7.4 Smartphones
7.4.1 Overview
7.4.2 Market Size And Forecast
7.5 Tablets
7.5.1 Overview
7.5.2 Market Size And Forecast
7.6 Pcs, Laptops, And Notebooks
7.6.1 Overview
7.6.2 Market Size And Forecast
7.7 Smart Tv
7.7.1 Overview
7.7.2 Market Size And Overview
7.8 Other Devices
7.8.1 Overview
7.8.2 Market Size And Forecast
8 Cross-Platform & Mobile Advertising: Market Size And Forecasts, By Type Of Advertising (Page No. – 80)
8.1 Introduction
8.2 Market Size And Forecast
8.3 Search Advertising
8.3.1 Overview
8.3.2 Market Size And Forecast
8.4 SMS/MMS/P2P Messaging Advertising
8.4.1 Overview
8.4.2 Market Size And Forecast
8.5 Rich Media (Video Advertising) And Display Advertising
8.5.1 Overview
8.5.2 Market Size And Forecast
8.6 Voice SMS Or Outbound Dialer And Audio Advertising
8.6.1 Overview
8.6.2 Market Size And Forecast
8.7 Mobile Digital Coupons Advertising
8.7.1 Overview
8.7.2 Market Size And Forecast
8.8 In-App Advertising
8.8.1 Overview
8.8.2 Market Size And Forecast
9 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Organization Size (Page No. – 92)
9.1 Introduction
9.2 Market Size And Forecast
9.3 Small And Medium-Scale Businesses (SMB)
9.3.1 Overview
9.3.2 Market Size And Forecast
9.4 Enterprises
9.4.1 Overview
9.4.2 Market Size And Forecast
10 Cross-Platform & Mobile Advertising: Market Size And Forecast By Verticals (Page No. – 96)
10.1 Introduction
10.2 Market Size And Forecast
10.3 Consumer Goods, Retail, And Restaurants
10.3.1 Overview
10.3.2 Market Size And Forecast
10.4 Telecom And IT
10.4.1 Overview
10.4.2 Market Size And Forecast
10.5 Banking, Financial Services, And Insurance (BFSI)
10.5.1 Overview
10.5.2 Market Size And Forecast
10.6 Media And Entertainment
10.6.1 Overview
10.6.2 Market Size And Forecast
10.7 Travel, Transportation, And Logistics
10.7.1 Overview
10.7.2 Market Size And Forecast
10.8 Supply Chain And Manufacturing
10.8.1 Overview
10.8.2 Market Size And Forecast
10.9 Healthcare
10.9.1 Overview
10.9.2 Market Size And Forecast
10.10 Energy, Power, And Utilities
10.10.1 Overview
10.10.2 Market Size And Forecast
10.11 Academia And Government
10.11.1 Overview
10.11.2 Market Size And Forecast
10.12 Others
10.12.1 Overview
10.12.2 Market Size And Forecast
11 Cross-Platform & Mobile Advertising: Market Size And Segmentation, By Geography (Page No. – 119)
11.1 Introduction
11.1.1 Parfait Charts
11.1.2 Regional Market Lifecycle
11.2 North America (NA)
11.2.1 Overview
11.2.2 Market Size And Forecast
11.3 Europe (EU)
11.3.1 Overview
11.3.2 Market Size And Forecast
11.4 Asia Pacific (APAC)
11.4.1 Overview
11.4.2 Market Size And Forecast
11.5 Middle East And Africa (MEA)
11.5.1 Overview
11.5.2 Market Size And Forecast
11.6 Latin America (LA)
11.6.1 Overview
11.6.2 Market Size And Forecast
11.6.3 Market Size And Forecast
12 Cross-Platform & Mobile Advertising: Market Analysis, Trends And Insights (Page No. – 138)
12.1 Market Evolution
12.2 Market Uptake
12.3 Trends And Roadmaps
12.3.1 Adoption Roadmaps
12.4 Market Opportunity Analysis
12.4.1 Opportunity Plots
13 Competitive Landscape (Page No. – 144)
13.1 Venture Capital (VC) Funding Analysis
13.2 Mergers And Acquisitions (M&A)
13.3 Social Reach
14 Company Profiles (Mnm View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights)* (Page No. – 153)
14.1 4info
14.2 Amobee
14.3 AOL
14.4 Apple
14.5 Drawbridge
14.6 Facebook
14.7 Google
14.8 Inmobi
14.9 Jumptap
14.10 Millennial Media
14.11 Microsoft
14.12 Mojiva
14.13 Nokia
14.14 Rhythm
14.15 Tapad
14.16 Telenav
14.17 Valueclick
14.18 Yahoo!
*Details On Marketsandmarkets View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights Might Not Be Captured In Case Of Unlisted Companies.
【レポート販売概要】
■ タイトル：クロスプラットフォーム及びモバイル広告市場（世界市場動向と分析）■ 英文：Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)
■ 発行日：2013年10月
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM40116061
■ 調査対象地域：世界
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