【レポートの概要（一部）】
01. Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
06.1 Global Mobile Ad Spending Market
Market Size and Forecast
06.2 Global Mobile Ad Spending Market vs. Other Online Ad Spending market
Market Size and Forecast
07. Market Segmentation
07.1 Segmentation by Industries
07.2 Segmentation by Ad Formats
07.3 Segmentation by Platform
07.4 Five Forces Analysis
08. Geographical Segmentation
08.1 Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)
08.2 Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)
08.3 Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)
08.4 Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)
09. Key Leading Countries
USA
Japan
UK
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
17.1 Apple Inc.
Business Overview
Key Information
SWOT Analysis
17.2 Facebook Inc.
Business Overview
Key Information
SWOT Analysis
17.3 Google Inc.
Business Overview
Key Information
SWOT Analysis
17.4 Pandora Media Inc.
Business Overview
Key Information
SWOT Analysis
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Mobile Ad Spending market 2012-2016 (US$ billion)
Exhibit 3: Global Mobile Ad Spending market vs. Other Online Ad Spending market (percentage)
Exhibit 4: Global Mobile Ad Spending market vs. Other Online Ad Spending market (US$ billion)
Exhibit 5: Global Mobile Ad Spending market Segmentation by Industries 2012
Exhibit 6: Global Mobile Ad Spending market Segmentation by Ad Formats 2012
Exhibit 7: Global Mobile Ad Spending market Segmentation by Platform 2012
Exhibit 8: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (percentage)
Exhibit 9: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (US$ billion)
Exhibit 10: Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)
Exhibit 11: Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)
Exhibit 12: Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)
Exhibit 13: Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)
Exhibit 14: Global Mobile Ad Spending market Segmentation by Vendors 2012
【レポート販売概要】
■ タイトル：世界のモバイル広告支出市場動向（2012-2016）■ 英文：Global Mobile Ad Spending Market 2012-2016
■ 発行日：2013年7月19日
■ 調査会社：Technavio
■ 商品コード：IRTNTR2293
■ 調査対象地域：グローバル
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