▼当市場調査レポートの詳細内容確認、お問い合わせ及びご購入申込は下記ページでお願いします。▼
■ 発行日：2013年1月22日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221077
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 3
2.0 INTRODUCTION 4
3.0 MOBILE MARKETING NOW AND THEN 7
3.1 MOBILE MESSAGING VENDORS GROW UP 7
3.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 7
3.3 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 10
3.4 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 12
3.5 DATA TRAFFIC CHANGES FROM MEGABYTE TO GIGABYTE 15
4.0 MOBILE COMMERCE AND AUGMENTED REALITY APPLICATIONS 17
4.1 AR IN SOCIAL COMMERCE MARKET VALUE 2013-2016 19
4.1.1 SOCIAL SELLING WITH AR APPLICATIONS 20
4.2 CASE STUDY: THE USE OF AUGMENTED REALITY APPLICATIONS AND MOBILE COMMERCE 21
4.3 CASE STUDY: AR IN PROFESSIONAL PROJECTS 23
5.0 AR IN MOBILE MARKETING = COMMERCIAL SUCCESS 31
5.1 THE FUTURE OF MOBILE ADVERTISING AND THE USE OF AR APPLICATIONS 31
5.1.1 AR AND NFC FOR COMMERCIAL SUCCESS 37
5.1.1 CONCLUSION 37
5.2 AUGMENTED REALITY IN LTE 37
5.2.1 INFORMATION VISUALIZATION (IV) 38
5.3 USER GENERATED CONTENT AND AR APPLICATION FOR COMMERCE SITUATION 40
5.3.1 SOCIAL SELLING 41
5.3.1 CONCLUSION 41
5.3.2 SOCIAL MEDIA AND M-COMMERCE 41
5.3.3 AR APPLICATIONS USAGE IN SOCIAL SELLING 42
6.0 MOBILE MARKETING 2013 TO 2020 44
6.1 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY 44
6.2 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY 47
6.3 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS 47
6.4 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES 48
6.5 AR ADVERTISING MARKET VALUE 2013-2017 49
Figure 1 Share of Global Spending on Mobile Advertising by Ad Category, 2008 to 2012 11
Figure 2 Worldwide Mobile Data Usage 14
Figure 3 Current Mobile Data Plans 15
Figure 4 LTE Future Data Plans 16
Figure 5 AR in Construction 25
Figure 6 Use of CAD systems with AR 25
【レポート販売概要】
■ タイトル：次世代モバイルマーケティング：ロケーション、ソーシャルコマース、拡張現実（Next Generation Mobile Marketing: Location, Social Commerce, and Augmented Reality）■ 発行日：2013年1月22日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221077
■ 調査対象地域：グローバル
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