企業モバイル管理戦略：BYOD vs COPE（Bring Your Own Device (BYOD) vs. Corporate Owned-Personally Enabled (COPE) Strategy for Enterprise Mobility）...市場調査レポートについてご紹介

1.0 COIT, MOBILE DEVICES IN WORKPLACE AND RATIONAL FOR MDM POLICY 4
1.1 MDM TREND 2013 TO BEYOND 4
1.1.1 % OF BUSINESS CONSIDER USING PERSONAL DEVICES IN WORKPLACE AS CORPORATE SECURITY RISK 4
1.1.2 WHAT 100% BUSINESS BELIEVES OVER MOBILE WORKFORCE 5
1.1.3 WORKPLACE MOBILITY TREND OF PROFESSIONALS 2013 – 2015 5
1.1.4 EMPLOYEE RATION OF USING PERSONAL DEVICES 2013-2015 6
1.1.5 WHAT EMPLOYEE THINKS OVER USING PERSONAL DEVICES FOR WORK 6
1.1.6 COMPANIES ON MOBILE WORKFORCE ADOPTION 2013-2015 7
1.1.7 COMPANY CONCERN OVER ALLOWING PERSONAL DEVICES IN WORKPLACE 8
1.1.8 MOBILE WORKFORCE ADOPTION SCENARIO 8
1.1.9 PERSONAL MOBILE DEVICES IN TODAY’S WORKPLACE 9
1.1.10 MOBILE MALWARE THREAT & MOBILE WORKFORCE DILEMMA 9
1.1.11 HOW COMPANIES MANAGE MOBILITY WITH SOLID STRATEGY 10
1.1.12 COMPANY REPLY ON BYOD & COPE: US VS. UK VS. FRANCE VS. GERMANY 10
1.1.13 BYOD VS. COPE ADOPTION TREND 11
2.0 BYOD VS. COPE 12
2.1 HOW DOES IT APPLIES FOR MDM? 12
2.2 WHY BYOD IS A GROWING THREAT FOR BUSINESS & IT MANAGER? 13
2.3 HOW BYOD INCREASE COST? 14
2.4 SWOT ANALYSIS 15
2.5 WHY COPE IS BETTER FOR ORGANIZATION & EMPLOYEES? 16
3.0 COPE POLICY / MODEL 18
3.1 HOW TO DEVELOP FOR ORGANIZATION? 18
3.2 COST-THRESHOLD 18
4.0 COPE VENDOR ANALYSIS 20
4.1 ADVANTIX SOLUTIONS GROUP: TLM VS. REPLACING CMO VS. COST-EFFECTIVE MODEL 20
4.2 MOBI WIRELESS MANAGEMENT: COST THRESHOLD VS. MOBILITY BUDGET VS. FULL SCALE COPE 21
4.3 AZURATI: SHAREPOINT2GO? VS. APPS LEVEL COPE 22
4.4 NINE23: MOBILE INFORMATION ASSURANCE (MOBILEIA) 23
4.5 STREEBO: CLOUD ENTERPRISE APP STORE (EAS) 23
5.0 CASE STUDY 25
5.1 YAHOO STEP TOWARDS COPE AND FORESEE 25
5.2 GOSC: US$2.6 MLILLION ANNUAL SAVINGS CASE 26
5.3 MFG: US$380,000 ANNUAL SAVINGS CASE 26
5.4 HC: US$240,000 SAVINGS CASE 27
5.5 MED: US$2.5 MILLION SAVINGS CASE 28
6.0 CONCLUSIONS AND RECOMMENDATIONS 29

Figure 1: % of Business Consider Using Personal Devices as Corporate Security Risk 4
Figure 2: % of Professionals will use at least 2 or More than 2 devices for work 2013 ? 2015 5
Figure 3: % of Company Employee use their Personal Devices vs. Ownership Status 2013-2015 6
Figure 4: % of Employee thinks as Right vs. Want to break company rule vs. Dislike MDM on Device 6
Figure 5: % of Companies allow personal devices vs. MDM policy adoption vs. allow corporate application on consumer devices 7
Figure 6: % Company considers data security vs. cost vs. support problem vs. smarter policy vs. need vendor company while taking decision to allow personal devices for official work 8
Figure 7: Scenario of companies who allowed personal devices in workplace 8
Figure 8: % of Personal Mobile Devices in Today’s workplace 9
Figure 9: % of Companies managing mobility in different ways 10
Figure 10: % of companies in US, UK, France & Germany Rely on BYOD & COPE 10
Figure 11: % of Company will adopt BYOD vs. COPE 2013 -2015 11
Figure 12: % of BYOD company reports cost increased due to BYOD 15
Figure 13: COPE Cost Threshold (copyright: MOBI Wireless Management) 19