モバイルVAS市場、アプリケーション、機会（Mobile VAS Markets, Applications, and Opportunities: Applications, and Opportunities Third Edition）...市場調査レポートについてご紹介

1. Executive Summary
1.1. Introduction
1.2. What is a VAS Application?
1.3. Why are VAS Important?
1.4. Survey of Global VAS Deployments
2. Overview of Major MVAS Types
2.1. Content
2.2. Commerce
2.3. Communications
2.4. Applications
3. MVAS Application Analysis
3.1. Messaging
3.1.1. Voice SMS
3.1.2. Video SMS
3.2. Social Networking
3.2.1. Facebook, Google, and others
3.2.2. Integrated Social and Messaging/Voice Applications
3.3. Communications Control
3.3.1. Incoming Call Screening
3.3.2. Unified Messaging
3.3.3. Presence and Preference Management
3.4. Entertainment
3.4.1. Streaming Videos
3.4.2. User Generated Content (UGC)
3.4.3. Online and Multiplayer Games
3.5. Location-based Service (LBS) Applications
3.5.1. Localizing Applications
3.5.2. Key Application Areas
3.5.2.1. Public Safety
3.5.2.2. Social Networking
3.5.2.3. Information
3.5.2.4. Advertising
3.6. Mobile Advertising and Marketing
3.6.1. Banner and Link Advertising
3.6.2. Mobile Couponing
3.6.3. Mobile Search
3.6.3.1. Local Search
3.6.3.2. Social Search
3.6.4. Direct Response Mobile Marketing
3.7. Mobile Commerce
3.7.1. Mobile Payments
3.7.1.1. NFC
3.7.1.2. Other Solutions
3.7.2. Mobile Banking
3.7.3. Mobile Checkout
3.7.4. Mobile Shopping
3.7.4.1. What is Mobile Shopping
3.7.4.2. Shopping and Social
3.7.4.3. Shopping and Location
3.7.4.4. Online-to-Offline (O2O)
3.7.4.5. The Smartphone Informed, Social, Entertained Shopper
3.7.5. Stored Value and Third-party Pays
3.8. Mobilizing Industry Verticals
3.8.1. Mobile Health
3.8.2. Mobile Education
3.8.3. Mobile Government
3.9. Machine-to-Machine (M2M)
3.10. MVAS in 4G Era
3.10.1. Voice over LTE (VoLTE)
3.10.2. Video Services
3.10.2.1. Real-time Video
3.10.2.1.1. Video Conferencing
3.10.2.1.2. Streaming Video Applications
3.10.2.2. Mobile TV
3.10.2.3. Video Sharing
3.10.3. Rich Communications Services (RCS)
3.10.3.1. RCS Overview
3.10.3.2. RCS and IMS
3.10.3.3. RCS Use Cases
3.10.3.4. RCS vs. OTT Applications
3.10.4. LTE Direct
3.10.4.1. Ambient Awareness and Peer-to-Peer
3.10.4.2. LTE Direct Applications
3.11. Next Generation MVAS Applications
3.11.1. Augmented Reality (AR)
3.11.2. Wearable Wireless Solutions
3.11.3. Next Generation Social, Location and Presence-based Applications
3.11.3.1. Dynamic Contact List: Integrated and Presence-enable Mobile Phone Book
3.11.4. Push to “X” Content, Commerce, Communications, and Applications
3.11.5. Network Operators, API, and Third-party Cloud-based MVAS Applications
4. MVAS Ecosystem
4.1. MVAS Supply Chain
4.2. Major Vendor Profiles
4.3. Significant Mobile Operators
4.4. MVAS Partners
4.5. MVAS Competitors
4.5.1. OTT Players
4.5.2. Google and other Third Parties
5. MVAS Business Case Analysis
5.1. Why VAS Applications?
5.2. Charging for MVAS
5.2.1. Subscription Services
5.2.2. Per-use Services
5.2.2.1. Data
5.2.2.2. Messaging
5.2.2.3. Others
5.2.3. On-demand Services
5.2.3.1. Upselling from On-demand to Subscription
5.2.3.2. Case Example: Video on Demand
5.3. The Network Operator Business Case
6. MVAS Case Studies
7. Growth Drivers for MVAS
8. Growth Prospects for MVAS
9. Challenges to MVAS Deployment
9.1. Impacts
9.1.1. Impact on Existing Applications and Services
9.1.2. Impact on Operations
9.1.3. Impact on Partners
9.2. Strategies
9.2.1. Network Operator Strategies against OTT
9.2.2. Network Operator Strategies for API’s
9.2.3. Strategies for Third Party Content and Commerce
10. MVAS Infrastructure
10.1. IP Multimedia Subsystem (IMS)
10.2. Service Delivery Platforms
10.3. Next Generation OSS/BSS
11. MVAS Forecasts 2013 ? 2018
11.1. Global Revenue 2013 ? 2018
11.2. Regional Revenue 2013 – 2018
12. Summary and Recommendations
13. Appendix ? History of MVAS
13.1. Short Messaging Services
13.2. Voicemail
13.3. CRBT (Caller Ring Back Tones)
13.4. Mobile Internet
13.5. Mobile Commerce