【レポートの概要（一部）】
1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Microquadrant Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. – 25)
4 Premium Insights (Page No. – 30)
4.1 Attractive Market Opportunities in the Influencer Marketing Platform Market
4.2 Influencer Marketing Platform Market, By Application (2019-2024)
4.3 Influencer Marketing Platform Market: Market Share Across Regions
5 Market Overview and Industry Trends (Page No. – 32)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Customers’ Shift Toward Video-Based Content Across the Ott Space
5.2.1.2 Increase in Adoption of Ad-Blocking Software
5.2.2 Restraints
5.2.2.1 Lack of Capabilities to Measure Campaign Effectiveness
5.2.3 Opportunities
5.2.3.1 Influencer Marketing Platform to Gain Customer Trust and Create New Brand Image
5.2.3.2 Influencer Marketing to Increase Demand for Big Data Analytics, Ai, and Ml
5.2.4 Challenges
5.2.4.1 Increase in the Number of Fake Followers
5.2.5 Influencer Marketing Platform Market: Use Cases
5.2.5.1 To Regain Attention From Target Consumers With the Influencer Marketing Platform From Traackr
5.2.5.2 To Boost Sales on Father’s Day Through Influencers
5.2.5.3 To Conduct A Campaign for Promoting Britain’s Economical Tourism Across Europe Through Influencers
5.2.6 Regulatory Implications
5.2.7 Federal Trade Commission
5.2.8 General Data Protection Regulation
5.2.9 Governance, Risk, and Compliance Standards
5.2.10 Health Information Technology for Economic and Clinical Health
5.2.11 Health Insurance Portability and Accountability Act
6 Influencer Marketing Platform Market, By Component (Page No. – 38)
6.1 Introduction
6.2 Solution
6.2.1 Increasing Need to Identify Right Influencers to Drive the Market Growth
6.3 Services
6.3.1 Consulting
6.3.1.1 Need for Enhanced Strategic Outlook, Improved Performance Efficiencies, and Business Transformation to Drive the Consulting Services
6.3.2 Deployment and Integration
6.3.2.1 Rise in the Adoption of Influencer Marketing Platform Solutions With Inherent Need to Align the Solution to the Client Environment to Drive the Deployment and Integration Services
6.3.3 Support and Maintenance
6.3.3.1 Complexity of Operations and the Need for Regular Assistance During the Software Lifecycle to Foster the Growth of Support and Maintenance Services
7 Influencer Marketing Platform Market, By Application (Page No. – 45)
7.1 Introduction
7.2 Search and Discovery
7.2.1 Need of Identifying Potential Influencers for Marketing Campaigns
7.3 Campaign Management
7.3.1 Growing Need for Building Customer Communication to Drive the Campaign Management
7.4 Influencer Relationship Management
7.4.1 to Build Long-Term Relationship With Influencers to Enhance Brand Trust Among Customers
7.5 Analytics and Reporting
7.5.1 Increasing Data Across Social Media to Drive the Growth of Analytics and Reporting
7.6 Compliance Management and Fraud Detection
7.6.1 Need for Reducing Fraudulent Activities to Drive the Growth
7.7 Others
8 Influencer Marketing Platform Market, By Organization Size (Page No. – 53)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Increasing Competition Among Large Enterprises to Acquire Large Number of Customer Base to Foster the Growth of Influencer Marketing
8.3 Large Enterprises
8.3.1 Increasing Adoption of Advanced Technologies to Drive the Adoption of Influencer Marketing Platform in Large Enterprises
9 Influencer Marketing Platform Market, By End User (Page No. – 57)
9.1 Introduction
9.2 Fashion and Lifestyle
9.2.1 Need for Higher Customer Engagement and Enhanced Brand Recognition to Drive the Growth of the Market for Fashion and Lifestyle
9.3 Agencies and Public Relations
9.3.1 Need for Comprehensive Social Media Marketing Solution Driving the Adoption of Influencer Marketing Platform Among Agencies and Pr
9.4 Retail and Consumer Goods
9.4.1 Increasing Competition Among Retailers to Drive the Adoption
9.5 Health and Wellness
9.5.1 to Spread Awareness and Promote Lifestyle Wellness Programs
9.6 Adtech
9.6.1 Increasing Need of Identifying Buyer’s Preferences to Drive the Growth
9.7 Banking and Finane
9.7.1 Need to Promote Financial Offerings Driving the Adoption of Influencer Marketing Platforms
9.8 Travel and Tourism
9.8.1 Increasing Discussion on Travel Locations Across Social Media to Drive the Adoption of Influencer Marketing Platform
9.9 Others
10 Influencer Marketing Platform Market, By Region (Page No. – 67)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Rapid Growth of Technologies and Infrastructures to Increase the Adoption of Influencer Marketing Platform Solutions in the Us
10.2.2 Canada
10.2.2.1 Increasing Adoption of AI Technology Among Banking and Retail Industry to Drive the Adoption of Influencer Marketing Platforms in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increasing Adherence of Compliance Policies Among Influencer Marketing Solution Providers to Boost Adoption of Influencer Marketing Solutions in the Uk
10.3.2 France
10.3.2.1 Increasing Use of Fashion and Lifestyle Products to Create Potential Market for Influencer Marketing Platform in France
10.3.3 Germany
10.3.3.1 Rising Use of Online Content to Drive the Market Growth in Germany
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 Demand for Online Shopping to Surge the Adoption of Influencer Marketing Platforms in China
10.4.2 India
10.4.2.1 Companies From Other Region Expanding and Collaborating With Indian Brands to Grow Their Business in India
10.4.3 Australia and New Zealand
10.4.3.1 Growing Focus of Influencer Marketing Platform Solution Providers in Anz to Drive Market Growth
10.4.4 Rest of Asia Pacific
10.5 Latin America
10.5.1 Brazil
10.5.1.1 Emerging Startups in Brazil to Drive Growth of Influencer Marketing Platform Market
10.5.2 Mexico
10.5.2.1 Increasing Use of New Technologies to Secure Financial and Personal Data to Create Demand for Influencer Marketing Platform Solutions in Mexico
10.5.3 Rest of Latin America
10.6 Middle East and Africa
10.6.1 South Africa
10.6.1.1 Increasing Research and Development Activities to Increase the Need for Influencer Marketing Platform Technology Among Retailers
10.6.2 Middle East
10.6.2.1 Increasing Internet Connections and Social Media Users to Trigger the Growth of the Influencer Marketing Platform Market in the Middle East
11 Competitive Landscape (Page No. – 90)
11.1 Competitive Leadership Mapping
11.1.1 Progressive Companies
11.1.2 Responsive Companies
11.1.3 Dynamic Companies
11.1.4 Starting Blocks
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence
12 Company Profiles (Page No. – 94)
12.1 Introduction
(Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.2 Izea
12.3 Hypr
12.4 Traackr
12.5 Influencerdb
12.6 Launchmetrics
12.7 Julius
12.8 Klear
12.9 Upfluence
12.10 Aspireiq
12.11 Mavrck
12.12 Onalytica
12.13 Lumanu
12.14 Lefty
12.15 Linqia
12.16 Social Beat
*Details on Business Overview, Solutions Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Appendix (Page No. – 115)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customization
13.4 Related Reports
13.5 Author Details
【レポート販売概要】
■ タイトル：インフルエンサーマーケティングプラットフォームの世界市場予測（～2024年）■ 英文：Influencer Marketing Platform Market by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2024
■ 発行日：2019年7月25日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC-7191
■ 調査対象地域：グローバル
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