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1 Introduction (Page No. – 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 26)

4 Premium Insights (Page No. – 30)
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Market Share Across Various Regions
4.3 Market By Vertical and Region
4.4 Life Cycle Analysis, By Region, 2015

5 Social Media Analytics Market Overview (Page No. – 32)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Type
5.2.2 By Service
5.2.3 By Application
5.2.4 By Deployment Model
5.2.5 By Organization Size
5.2.6 By Vertical
5.2.7 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growing Number of Users On Social Media Platforms
5.3.1.2 Increased Focus On Market and Competitive Intelligence
5.3.1.3 Increased Spending Over Analytics
5.3.2 Restraints
5.3.2.1 Complex Analytical Workflow
5.3.3 Opportunities
5.3.3.1 Increasing Cloud Adoption Trends
5.3.3.2 High Adoption Rate in SMES
5.3.4 Challenges
5.3.4.1 Lack of Transformation From Legacy Architecture
5.3.4.2 Lack of Skilled Expertise

6 Social Media Analytics Market: Industry Trends (Page No. – 41)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat of New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power of Suppliers
6.3.4 Bargaining Power of Buyers
6.3.5 Intensity of Competitive Rivalry
6.4 Strategic Benchmarking
6.4.1 Strategic Benchmarking: Product Development, and Enhancement
6.4.2 Strategic Benchmarking: Mergers, Acquisitions, and Strategic Agreements

7 Market Analysis, By Type (Page No. – 47)
7.1 Introduction
7.2 Solution
7.3 Service
7.3.1 Support and Maintenance
7.3.2 Consulting Service
7.3.3 Training and Education

8 Market Analysis, By Application (Page No. – 53)
8.1 Introduction
8.2 Customer Segmentation and Targeting
8.3 Multichannel Campaign Management
8.4 Competitor Benchmarking
8.5 Customer Behavioral Analysis
8.6 Marketing Measurement
8.7 Other Applications

9 Social Media Analytics Market Analysis, By Deployment Model (Page No. – 60)
9.1 Introduction
9.2 On-Premise
9.3 On-Demand/Cloud

10 Market Analysis, By Organization Size (Page No. – 64)
10.1 Introduction
10.2 Small and Medium Enterprises (SMES)
10.3 Large Enterprises

11 Social Media Analytics Market Analysis, By Vertical (Page No. – 68)
11.1 Introduction
11.2 Banking, Financial Services and Insurance (BFSI)
11.3 Telecommunications and It
11.4 Retail
11.5 Healthcare and Life Sciences
11.6 Government
11.7 Heavy Engineering
11.8 Media and Entertainment
11.9 Utilities
11.10 Transportation and Logistics
11.11 Travel and Hospitality
11.12 Others

12 Geographic Analysis (Page No. – 86)
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East & Africa
12.6 Latin America

13 Competitive Landscape (Page No. – 105)
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 New Product Launches and Enhancements
13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
13.2.3 Mergers and Acquisitions
13.2.4 Integration and Expansion

14 Company Profiles (Page No. – 114)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 Introduction
14.2 Oracle Corporation
14.3 IBM Corporation
14.4 Salesforce.Com Inc.
14.5 Adobe Systems, Inc.
14.6 SAS Institute
14.7 Crimson Hexagon
14.8 SAP SE
14.9 Tableau Software
14.10 Gooddata
14.11 Netbase Solutions, Inc.
14.12 Hootsuite Media, Inc.

*Details On Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovators (Page No. – 145)
15.1 Sysomos, Inc.
15.2 Tracx
15.3 Attensity
15.4 Brandwatch

16 Appendix (Page No. – 147)
16.1 Discussion Guide
16.2 Introducing RT: Real-Time Market Intelligence
16.3 Available Customization
16.4 Related Reports