【レポートの概要（一部）】
01. Executive Summary
02.List of Abbreviations
03.Scope
03.1 Definitions
AR Engines
AR Software
AR Hardware
03.2 Base Year
03.3 Geographical Areas
03.4 Market Size Calculation and Segmentation
Geographical Segmentation
Vendor Segmentation
03.5 Common Currency Conversion Rates
04.Introduction: An Overview of the AR Market
04.1 History
04.2 Present Scenario
04.3 Future Perspective
05.Technology Life Cycle
06.AR Hardware: Introduction
07.Mobile AR
07.1 Value Chain
07.2 Market Size and Forecast
07.3 Geographical Analysis
Americas
EMEA Region
APAC Region
08.Market Growth Drivers
09.Market Challenges
10.Market Trends
11.Vendor Landscape
11.1 Competitive Scenario
12.Will AR Change Our Lives?
13.Key Vendor Analysis
13.1 Augmented Pixels
13.1.1 Key Facts
13.1.2 Business Overview
13.1.3 Applications Developed using AR Technology
13.1.4 Recent Developments
13.2 Aurasma
13.2.1 Key Facts
13.2.2 Business Overview
13.2.3 Recent Developments
13.3 Blippar
13.3.1 Key Facts
13.3.2 Business Overview
13.3.3 Geographical Presence
13.3.4 Business Strategy
13.3.5 Recent Developments
13.4 Catchoom
13.4.1 Key Facts
13.4.2 Business Overview
13.4.3 Geographical Presence
13.4.4 Business Strategy
13.4.5 Recent Developments
13.5 Google
13.5.1 Key Facts
13.5.2 Business Overview
13.5.3 Comparison of Advertising Revenues and Other Revenues 2013 and 2014
13.5.4 Geographical Segmentation 2014
13.5.5 Business Strategy
13.5.6 Recent Developments
13.6 Metaio
13.6.1 Key Facts
13.6.2 Business Overview
13.6.3 Key Product Offerings
13.6.4 Key Solutions
13.6.5 Business Strategy
13.6.6 Recent Developments
13.7 NGRAIN
13.7.1 Key Facts
13.7.2 Business Overview
13.7.3 Key Offerings
13.7.4 Industries Served
13.7.5 Recent Developments
13.8 Qualcomm
13.8.1 Key Facts
13.8.2 Business Overview
13.8.3 Business Segmentation by Revenue 2014
13.8.4 Business Segmentation by Revenue 2013 and 2014
13.8.5 Geographical Segmentation by Revenue 2014
13.8.6 Business Strategy
13.8.7 Recent Developments
13.9 Total Immersion
13.9.1 Key Facts
13.9.2 Business Overview
13.9.3 Key Offerings
13.9.4 Geographical Presence
13.9.5 Recent Developments
13.10 Wikitude
13.10.1 Key Facts
13.10.2 Business Overview
13.10.3 Key Offerings
13.10.4 Business Strategy
13.10.5 Recent Developments
13.11 Zappar
13.11.1 Key Facts
13.11.2 Business Overview
13.11.3 Resellers Geographical Presence
13.11.4 Recent Developments
14.Other Reports in this Series
[List of Exhibits]
Exhibit 1: Global Mobile AR Market for Marketing and Advertising Market Size 2014-2019 ($ millions)
Exhibit 2: Global Mobile AR Market for Marketing and Advertising 2014-2019 ($ millions)
Exhibit 3: Augmented Pixels: Application Developed using AR Technology
Exhibit 4: Blippar: Geographical Presence
Exhibit 5: Catchoom: Geographical Presence
Exhibit 6: Google: Comparison of Advertising Revenues and Other Revenues 2013 and 2014 ($ billions)
Exhibit 7: Google: Geographical Segmentation 2014
Exhibit 8: Metaio: Key Product Offerings
Exhibit 9: Metaio: Key Solutions
Exhibit 10: NGRAIN: Key Offerings
Exhibit 11: NGRAIN: Industries Served
Exhibit 12: Qualcomm: Business Segmentation by Revenue 2014
Exhibit 13: Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billions)
Exhibit 14: Qualcomm: Geographical Segmentation by Revenue 2014
Exhibit 15: Total Immersion: Key Offerings
Exhibit 16: Total Immersion: Geographical Presence
Exhibit 17: Wikitude: Key Offerings
Exhibit 18: Zappar: Resellers Geographical Presence
【レポート販売概要】
■ タイトル：マーケティング・広告産業向けモバイルAR（拡張現実）の世界市場■ 英文：Global Mobile AR Market for Marketing and Advertising 2015-2019
■ 発行日：2015年7月15日
■ 調査会社：Technavio
■ 商品コード：IRTNTR6423
■ 調査対象地域：グローバル
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