▼当市場調査レポートの詳細内容確認、お問い合わせ及びご購入申込は下記ページでお願いします。▼
■ 英文：Digital Innovation in Retail - Retailers vs OTT players
■ 発行日：2015年4月
■ 調査会社：IDATE
■ 商品コード：IDATE50501
■ 調査対象地域：グローバル
※当サイトは世界の市場調査レポート紹介サイトです。市場規模、市場動向、市場予測など、多様な分析データを含むグローバル調査レポートをご案内致します。日本国内を含むアジア太平洋、中国、ヨーロッパ、アメリカ、北米、中南米、中東、アフリカ地域などにおける、製品、サービス、技術、企業（メーカー、ベンダー）、市場シェア、市場環境など多様な項目に対応致します。当サイトでご紹介するレポートは「市場調査レポート販売サイトのMarketReport.jp」でお問い合わせ及びご購入可能です。
【レポートの概要（一部）】
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE ‘s reports
2.2. Scope of the study
3. Major issues in the retail industry
3.1. Context
3.2. Key challenges
3.2.1. Towards an omnichannel approach
3.2.2. Customer purchase behaviour analysis
3.2.3. Personalisation
3.2.4. Loyalty
3.2.5. Enhancing the in-store purchase
3.2.6. Supply chain optimisation
4. Key digital trends for the retail sector
4.1. Technology, a retailer priority
4.2. Key technologies
4.2.1. RFID
4.2.2. Social media
4.2.3. Mobile applications
4.2.4. Interactive technologies
4.2.5. Big Data
4.2.6. Tomorrow
5. Impacts on the ecosystem
5.1. Retailer strategies
5.2. Major retailers
5.2.1. Walmart
5.2.2. Carrefour
5.2.3. Tesco
5.3. Marketplace and OTT players
5.3.1. Amazon
5.3.2. Rakuten
5.3.3. Alibaba
5.3.4. Google
【レポート販売概要】
■ タイトル：小売産業におけるデジタル革新■ 英文：Digital Innovation in Retail - Retailers vs OTT players
■ 発行日：2015年4月
■ 調査会社：IDATE
■ 商品コード：IDATE50501
■ 調査対象地域：グローバル
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