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TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 FOOD TRACEABILITY MARKET, BY TECHNOLOGY 17
1.3.2 FOOD TRACEABILITY MARKET, BY END USER 17
1.3.3 FOOD TRACEABILITY MARKET, BY APPLICATION 17
1.3.4 FOOD TRACEABILITY MARKET, BY REGION 17
1.3.5 PERIODIZATION CONSIDERED FOR THE FOOD TRACEABILITY MARKET 17
1.4 CURRENCY CONSIDERED FOR THE FOOD TRACEABILITY MARKET 18
1.5 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key Data from Secondary Sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key Data from Primary Sources 21
2.1.2.2 Breakdown of Primaries 22
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 OVERVIEW OF PARENT INDUSTRY 23
2.2.3 DEMAND-SIDE ANALYSIS 24
2.2.3.1 Food Industry 24
2.2.3.1.1 Key segments in food sector 24
2.2.3.2 Food Loss & Wastage 25
2.2.4 SUPPLY-SIDE ANALYSIS 27
2.2.4.1 Technology Development 27
2.3 MARKET SIZE ESTIMATION 27
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 29
2.5 MARKET SHARE ESTIMATION 30
2.6 RESEARCH ASSUMPTIONS & LIMITATIONS 30
2.6.1 ASSUMPTIONS OF THE RESEARCH STUDY 30
2.6.2 LIMITATIONS OF THE RESEARCH STUDY 31

3 EXECUTIVE SUMMARY 32
3.1 OVERVIEW 32
3.1.1 EVOLUTION 32
3.2 FOOD TRACEABILITY SYSTEM 33
3.3 ASIA-PACIFIC IS THE FASTEST-GROWING MARKET FOR FOOD TRACEABILITY 35
3.4 KEY PLAYERS IN THE FOOD TRACEABILITY MARKET 36

4 PREMIUM INSIGHTS 37
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN FOOD TRACEABILITY MARKET 37
4.2 FOOD GRADE FOOD TRACEABILITY MARKET, BY END USER 38
4.3 FOOD TRACEABILITY MARKET IN ASIA-PACIFIC 39
4.4 U.S. COMMANDED THE LARGEST MARKET SHARE IN 2013 40
4.5 FOOD TRACEABILITY MARKET: DEVELOPED VS. DEVELOPING NATIONS 41
4.6 FOOD TRACEABILITY MARKET, BY TECHNOLOGY, 2013 41
4.7 IMPACT ANALYSIS FOR FOOD TRACEABILITY APPLICATION 42
4.8 LIFE CYCLE ANALYSIS, BY REGION 43

5 MARKET OVERVIEW 44
5.1 INTRODUCTION 45
5.2 EVOLUTION OF FOOD TRACEABILITY 45
5.3 MARKET SEGMENTATION 47
5.3.1 FOOD TRACEABILITY MARKET, BY TECHNOLOGY 47
5.3.2 FOOD TRACEABILITY MARKET, BY END USER 48
5.3.3 FOOD TRACEABILITY MARKET, BY APPLICATION 48
5.4 MARKET DYNAMICS 49
5.4.1 DRIVERS 50
5.4.1.1 Traces Contamination and Assists Product recall 50
5.4.1.2 Cost Reduction 50
5.4.1.3 Legislative Framework 51
5.4.1.4 Growing Consumer Concern for Food Safety 52
5.4.2 RESTRAINTS 52
5.4.2.1 Additional Cost on Traceability Systems 52
5.4.2.2 Privacy issues in Data Sharing 53
5.4.3 OPPORTUNITY 53
5.4.3.1 Growing Demand in Emerging Economies 53
5.4.4 CHALLENGE 54
5.4.4.1 Difficulty in Data Collection and Accuracy of Information 54

6 INDUSTRY TRENDS 55
6.1 INTRODUCTION 55
6.2 VALUE CHAIN ANALYSIS 55
6.3 SUPPLY CHAIN ANALYSIS 56
6.4 INDUSTRY TRENDS 57
6.5 PORTER’S FIVE FORCES ANALYSIS 58
6.5.1 THREAT OF NEW ENTRANTS 58
6.5.2 THREAT OF SUBSTITUTES 59
6.5.3 BARGAINING POWER OF SUPPLIERS 59
6.5.4 BARGAINING POWER OF BUYERS 59
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 60
6.6 STRATEGIC BENCHMARKING 60
6.6.1 NEW TECHNOLOGY LAUNCH 60

7 FOOD TRACEABILITY MARKET, BY TECHNOLOGY 62
7.1 INTRODUCTION 63
7.2 RADIO-FREQUENCY IDENTIFICATION 64
7.3 BARCODES 68
7.4 INFRARED 71
7.5 BIOMETRICS 73
7.6 GLOBAL POSITIONING SYSTEM 77

8 FOOD TRACEABILITY MARKET, BY END USER 80
8.1 INTRODUCTION 81
8.2 FOOD TRACEABILITY IN MANUFACTURING 82
8.3 FOOD TRACEABILITY IN WAREHOUSING 83
8.4 FOOD TRACEABILITY IN RETAILING 83
8.5 FOOD TRACEABILITY IN GOVERNMENT DEPARTMENTS 84
8.6 FOOD TRACEABILITY IN OTHER END-USERS 85

9 FOOD TRACEABILITY MARKET, BY APPLICATION 86
9.1 INTRODUCTION 87
9.2 FRESH FOOD PRODUCE 90
9.3 MEAT & POULTRY PRODUCTS 92
9.4 SEAFOOD PRODUCTS 94
9.5 DAIRY PRODUCTS 95
9.6 BEVERAGE PRODUCTS 96
9.7 OTHER APPLICATIONS 97

10 FOOD TRACEABILITY MARKET BY REGION 98
10.1 INTRODUCTION 99
10.2 NORTH AMERICA 99
10.2.1 U.S. 102
10.2.2 CANADA 103
10.2.3 MEXICO 103
10.3 EUROPE 104
10.3.1 U.K. 107
10.3.2 FRANCE 107
10.3.3 GERMANY 109
10.3.4 SPAIN 110
10.3.5 ITALY 111
10.3.6 REST OF EUROPE 112
10.4 ASIA-PACIFIC 112
10.4.1 CHINA 115
10.4.2 JAPAN 115
10.4.3 INDIA 117
10.4.4 AUSTRALIA 118
10.4.5 REST OF ASIA-PACIFIC 119
10.5 REST OF THE WORLD 120
10.5.1 BRAZIL 122
10.5.2 ARGENTINA 122
10.5.3 SOUTH AFRICA 123
10.5.4 OTHER ROW COUNTRIES 124

11 COMPETITIVE LANDSCAPE 125
11.1 OVERVIEW 125
11.2 MARKET SHARE ANALYSIS OF FOOD TRACEABILITY MARKET 126
11.3 COMPETITIVE SITUATION & TRENDS FOR FOOD TRACEABILITY MARKET 127
11.3.1 NEW TECHNOLOGY LAUNCHES 129
11.3.2 EXPANSIONS & INVESTMENTS 130
11.3.3 ACQUISITIONS 130

12 COMPANY PROFILES 131
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 131
12.2 BIO-RAD LABORATORIES, INC. 132
12.3 C.H. ROBINSON WORLDWIDE, INC 135
12.4 COGNEX CORPORATION 138
12.5 HONEYWELL INTERNATIONAL, INC. 141
12.6 SGS SA 145
12.7 BAR CODE INTEGRATORS, INC. 148
12.8 CARLISLE TECHNOLOGY INC. 149
12.9 MASS GROUP INC. 150
12.10 MERIT-TRAX TECHNOLOGIES INC. 151
12.11 PICARRO INC. 153
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 154
13.1 INSIGHTS OF INDUSTRY EXPERTS 154
13.2 DISCUSSION GUIDE 155
13.3 AVAILABLE CUSTOMIZATIONS 158
13.4 RELATED REPORTS 158