モバイル・ラーニング・ソリューションの世界市場...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEAR 16
1.4 CURRENCY 16
1.5 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.3 MARKET SHARE ESTIMATION 22
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 22
2.3.3 ASSUMPTIONS 23
2.3.4 KEY INDUSTRY INSIGHTS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE LEARNING MARKET 27
4.2 MOBILE LEARNING MARKET – TOP THREE SOLUTIONS 27
4.3 GLOBAL MOBILE LEARNING MARKET 28
4.4 MOBILE LEARNING MARKET POTENTIAL 28
4.5 MOBILE LEARNING USER TYPE MARKET (2020) 29
4.6 MOBILE LEARNING REGIONAL MARKET 29
4.7 GLOBAL MOBILE LEARNING MARKET, BY SOLUTION (2015-2020) 30
4.8 SOLUTIONS GROWTH MATRIX 30
4.9 LIFECYCLE ANALYSIS, BY REGION 2015 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 EVOLUTION 33
5.3 MARKET SEGMENTATION 34
5.3.1 BY SOFTWARE SOLUTION 35
5.3.2 BY APPLICATION 35
5.3.3 BY USER TYPE 36
5.3.4 BY REGION 36
5.4 MARKET DYNAMICS 36
5.4.1 DRIVERS 37
5.4.1.1 Growing mobile and smartphone penetration rates 37
5.4.1.2 Improved integration between device makers and content suppliers 37
5.4.1.3 Rise in deployments of tablets in educational institutions 38
5.4.1.4 Increasing demand for digital education 38
5.4.2 RESTRAINTS 39
5.4.2.1 Increasing cost associated with equipment, connectivity and maintenance 39
5.4.2.2 Lack of digital clarity among end users 39
5.4.3 OPPORTUNITIES 39
5.4.3.1 Evolving new opportunities for traditional educational institutions 39
5.4.3.2 Increasing opportunity in emerging nations 40
5.4.3.3 Collaborations with mobile banking and mobile health initiatives 40
5.4.4 CHALLENGES 40
5.4.4.1 Budget constraints related to technology infrastructure 40
5.4.5 BURNING ISSUE 41
5.4.5.1 Lack of technical skills among instructors and learners 41

6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PEST ANALYSIS 43
6.3.1 POLITICAL FACTORS 43
6.3.2 ECONOMIC FACTORS 44
6.3.3 SOCIAL FACTORS 44
6.3.4 TECHNOLOGICAL FACTORS 44
6.4 PORTER’S FIVE FORCES ANALYSIS 45
6.4.1 THREAT OF NEW ENTRANTS 45
6.4.2 THREAT OF SUBSTITUTES 46
6.4.3 BARGAINING POWER OF SUPPLIERS 46
6.4.4 BARGAINING POWER OF BUYERS 47
6.4.5 INTENSITY OF COMPETITIVE RIVARLY 47

7 MOBILE LEARNING MARKET ANALYSIS, BY SOFTWARE SOLUTION 48
7.1 INTRODUCTION 49
7.2 MOBILE CONTENT AUTHORING 50
7.3 E-BOOKS 51
7.4 PORTABLE LMS 52
7.5 MOBILE AND VIDEO-BASED COURSEWARE 54
7.6 INTERACTIVE ASSESSMENTS 55
7.7 CONTENT DEVELOPMENT 56
7.8 M-ENABLEMENT 57

8 MOBILE LEARNING MARKET ANALYSIS, BY APPLICATION 59
8.1 INTRODUCTION 60
8.2 IN-CLASS LEARNING 61
8.3 SIMULATION-BASED LEARNING 63
8.4 CORPORATE TRAINING 65
8.5 ONLINE ON-THE-JOB TRAINING 67

9 MOBILE LEARNING MARKET ANALYSIS, BY USER TYPE 69
9.1 INTRODUCTION 70
9.2 ACADEMIC 71
9.2.1 K-12 73
9.2.2 HIGHER EDUCATION 74
9.3 CORPORATE 75
9.3.1 SMB 78
9.3.2 LARGE ENTERPRISE 79

10 GEOGRAPHIC ANALYSIS 81
10.1 INTRODUCTION 82
10.2 NORTH AMERICA 84
10.3 EUROPE 87
10.4 ASIA-PACIFIC 88
10.5 MIDDLE EAST AND AFRICA 91
10.6 LATIN AMERICA 93

11 COMPETITIVE LANDSCAPE 95
11.1 OVERVIEW 95
11.2 COMPETITIVE SITUATION AND TRENDS 97
11.2.1 NEW PRODUCT DEVELOPMENTS 98
11.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 98
11.2.3 MERGERS AND ACQUISITIONS 100
11.2.4 EXPANSION 101
11.2.5 VENTURE CAPITAL(VC) FUNDING 101
11.3 END USER ANALYSIS 102

12 COMPANY PROFILES 103
(Overview, Financials, Products & Services, Strategy, and Developments)*
12.1 INTRODUCTION 103
12.2 NETDIMENSIONS 104
12.3 SAP AG 107
12.4 PROMETHEAN 110
12.5 UPSIDE LEARNING 113
12.6 SKILLSOFT 115
12.7 CISCO SYSTEMS, INC. 117
12.8 AT&T 120
12.9 DELL 123
12.10 CITRIX SYSTEMS INC. 125
12.11 IBM CORPORATION 127
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies.

13 APPENDIX 130
13.1 DISCUSSION GUIDE 130
13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 134
13.3 AVAILABLE CUSTOMIZATIONS 135
13.4 RELATED REPORTS 135