【レポートの概要(一部)】
1 Introduction (Page No.- 16)
1.1 Objectives of the Study
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Market Scope
2 Research Methodology (Page No.- 19)
2.1 Market Size Estimation
2.2 Market Crackdown & Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Points Taken From Secondary Sources
2.3.2 Key Data Points From Primary Sources
2.3.2.1 Key Industry Insights
2.3.3 Assumptions
3 Executive Summary (Page No.- 26)
4 Premium Insights (Page No.- 28)
4.1 Attractive Market Opportunities
4.2 Marketing Automation Software Market – Three Applications Segments
4.3 North America Command Over Two-Fifth of the Market Share
4.4 Marketing Automation Software, Market Five Regions
4.5 Life Cycle Analysis, By Region
4.6 Market Chasm Analysis
5 Market Overview (Page No.- 32)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Applications
5.3.2 By Verticals
5.3.3 By Deployment Model
5.3.4 By End User
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 the Need of Marketing Accountability
5.4.1.2 Growth in Third-Party Application Ecosystems
5.4.1.3 Growth in Channels
5.4.2 Restriants
5.4.2.1 Availability of Complementary Solutions
5.4.2.2 the Technology Shift
5.4.2.3 Data Privacy
5.4.3 Opportunities
5.4.3.1 Growth in Adoption of Cloud-Based Technology
5.4.4 Challenges
5.4.4.1 Customer Specific Solution
6 Industry Trends (Page No.- 40)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Supply Chain Analysis
6.4 Porter’s Five forces Analysis
6.4.1 Threat From New Entrants
6.4.2 Threat From Substitutes
6.4.3 Bargaining Power of Suppliers
6.4.4 Bargaining Power of Buyers
6.4.5 Intensity of Competitive Rivalry
6.5 Strategic Benchmarking
6.5.1 Product Enhancement and Expansions
6.5.2 Mergers & Acquisitions, Strategic Agreement, and Joint Ventures
7 Marketing Automation Software: Market, By Applications (Page No.- 47)
7.1 Introduction
7.2 Campaign Management
7.2.1 Market Size and forecast By Deployment Model
7.2.2 Market Size and forecast By End User
7.2.3 Market Size and forecast By Region
7.3 E-Mail Marketing
7.3.1 Market Size and forecast By Deployment Model
7.3.2 Market Size and forecast By End User
7.3.3 Market Size and forecast By Region
7.4 Mobile Application
7.4.1 Market Size and forecast By Deployment Model
7.4.2 Market Size and forecast By End User
7.4.3 Market Size and forecast By Region
7.5 Inbound Marketing
7.5.1 Market Size and forecast By Deployment Model
7.5.2 Market Size and forecast By End User
7.5.3 Market Size and forecast By Region
7.6 Lead Nurturing and Lead Scoring
7.6.1 Market Size and forecast By Deployment Model
7.6.2 Market Size and forecast By End User
7.6.3 Market Size and forecast By Region
7.7 Reporting and Analytics
7.7.1 Market Size and forecast By Deployment Model
7.7.2 Market Size and forecast By End User
7.7.3 Market Size and forecast By Region
7.8 Social Media Marketing
7.8.1 Market Size and forecast By Deployment Model
7.8.2 Market Size and forecast By End User
7.8.3 Market Size and forecast By Region
7.9 Other Applications
7.9.1 Market Size and forecast By Deployment Model
7.9.2 Market Size and forecast By End User
7.9.3 Market Size and forecast By Region
8 Marketing Automation Software: Market, By Verticals (Page No.- 74)
8.1 Introduction
8.2 Academic and Education
8.2.1 Market Size and forecast By Application
8.3 Advertising and Design
8.3.1 Market Size and forecast By Application
8.4 Banking Financial and Insurance (Bfsi)
8.4.1 Market Size and forecast By Application
8.5 Healthcare
8.5.1 Market Size and forecast By Application
8.6 High Tech
8.6.1 Market Size and forecast By Application
8.7 Manufacturing and Distribution
8.7.1 Market Size and forecast By Application
8.8 Media and Entertainment
8.8.1 Market Size and forecast By Application
8.9 Retail
8.9.1 Market Size and forecast By Application
8.10 Other Verticals
8.10.1 Market Size and forecast By Application
9 Global Marketing Automation Software: Market, By Deployment Model (Page No.- 89)
9.1 Introduction
9.2 Cloud
9.2.1 Market Size and forecast By Vertical
9.3 On-Premise
9.3.1 Market Size and forecast By Vertical
10 Global Marketing Automation Software: Market, By End User (Page No.- 94)
10.1 Introduction
10.2 Small and Medium Businesses (SMBS)
10.3 Enterprises
11 Geographic Analysis (Page No.- 99)
11.1 Introduction
11.2 North America
11.2.1 Market Size and forecast By Vertical
11.2.2 Market Size and forecast By End User
11.2.3 Market Size and forecast By Deployment Model
11.3 Europe
11.3.1 Market Size and forecast By Vertical
11.3.2 Market Size and forecast By End User
11.3.3 Market Size and forecast By Deployment Model
11.4 Asia-Pacific
11.4.1 Market Size and forecast By Vertical
11.4.2 Market Size and forecast By End User
11.4.3 Market Size and forecast By Deployment Model
11.5 Middle East and Africa
11.5.1 Market Size and forecast By Vertical
11.5.2 Market Size and forecast By End User
11.5.3 Market Size and forecast By Deployment Model
11.6 Latin America
11.6.1 Market Size and forecast By Vertical
11.6.2 Market Size and forecast By End User
11.6.3 Market Size and forecast By Deployment Model
12 Competitive Landscape (Page No.- 117)
12.1 Overview
12.2 Market Share Analysis
12.3 Competitive Situation and Trends
12.3.1 New Product Launches
12.3.2 Agreements, Partnerships, Collaborations, & Joint Ventures
12.3.3 Mergers and Acquisitions
12.3.4 Expansion
13 Company Profile (Page No.- 126)
13.1 Introduction
13.2 Act-On Software Inc,
13.2.1 Business Overview
13.2.2 Products & Services
13.2.3 Key Strategy
13.2.4 Recent Developments
13.2.5 MNM View
13.3 Adobe Systems Incorporated.
13.3.1 Business Overview
13.3.2 Products & Services
13.3.3 Key Strategy
13.3.4 Recent Developments
13.3.5 SWOT Analysis
13.3.6 MNM View
13.4 Cognizant
13.4.1 Business Overview
13.4.2 Products & Services
13.4.3 Key Strategy
13.4.4 Recent Developments
13.4.5 SWOT Analysis
13.4.6 MNM View
13.5 Hubspot Inc,
13.5.1 Business Overview
13.5.2 Products & Services
13.5.3 Key Strategy
13.5.4 Recent Developments
13.5.5 MNM View
13.6 IBM Silverpop
13.6.1 Business Overview
13.6.2 Products & Services
13.6.3 Key Strategy
13.6.4 Recent Developments
13.6.5 SWOT Analysis
13.6.6 MNM View
13.7 Marketo
13.7.1 Business Overview
13.7.2 Products & Services
13.7.3 Key Strategy
13.7.4 Recent Developments
13.7.5 MNM View
13.8 Oracle Eloqua
13.8.1 Business Overview
13.8.2 Products & Services
13.8.3 Key Strategy
13.8.4 Recent Developments
13.8.5 SWOT Analysis
13.8.6 MNM View
13.9 Salesforce
13.9.1 Business Overview
13.9.2 Products & Services
13.9.3 Key Strategy
13.9.4 Recent Developments
13.9.5 SWOT Analysis
13.9.6 MNM View
13.10 SAS Institute Inc.
13.10.1 Business Overview
13.10.2 Products & Services
13.10.3 Key Strategy
13.10.4 Recent Developments
13.10.5 MNM View
13.11 Teradata Aprimo
13.11.1 Business Overview
13.11.2 Products & Services
13.11.3 Key Strategy
13.11.4 Recent Developments
13.11.5 MNM View
14 Appendix (Page No.- 156)
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Introducing RT: Real-Time Market Intelligence
14.4 Available Customizations
14.5 Related Reports
【レポート販売概要】
■ タイトル:マーケティング自動化ソフトウェアの世界市場:キャンペーン管理、Eメールマーケティング、モバイルアプリ、ソーシャルメディアマーケティング等■ 英文:Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019
■ 発行日:2014年10月
■ 調査会社:MarketsandMarkets
■ 商品コード:MAM-TC2819
■ 調査対象地域:グローバル
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