【レポートの概要（一部）】
Table of Contents
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16
2 RESEARCH METHODOLOGY 17
2.1 DESCRIPTION OF THE MOBILE CLOUD DEMAND MODEL 18
2.2 MARKET SIZE ESTIMATION 18
2.3 MARKET CRACKDOWN 20
2.4 MARKET SHARE ESTIMATION 21
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.4.2 KEY DATA FROM PRIMARY SOURCES 21
2.4.2.1 Key Industry Insights 22
2.4.3 ASSUMPTIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE OPPORTUNITIES IN MOBILE CLOUD MARKET 26
4.2 MOBILE CLOUD MARKET—TOP THREE APPLICATIONS 26
4.3 GLOBAL MOBILE CLOUD-BASED APPLICATIONS MARKET 27
4.4 MOBILE CLOUD MARKET POTENTIAL 27
4.5 MOBILE CLOUD USER MARKET (2019) 28
4.6 MOBILE CLOUD REGIONAL MARKET 28
4.7 MOBILE CLOUD-BASED APPLICATIONS GROWTH MATRIX 29
4.8 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 EVOLUTION 32
5.3 MARKET SEGMENTATION 33
5.3.1 MOBILE CLOUD MARKET, BY APPLICATION 33
5.3.2 MOBILE CLOUD MARKET, BY USER TYPE 34
5.3.3 MOBILE CLOUD MARKET, BY REGION 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 36
5.4.1.1 Manifold usage of the smartphone 36
5.4.1.2 Enhanced network connectivity 36
5.4.1.3 Evolving needs for centralized data management 36
5.4.1.4 Rising use of HTML5 technology 37
5.4.2 RESTRAINTS 37
5.4.2.1 Prevalence of data security apprehensions 37
5.4.2.2 Lack of awareness about network connectivity 38
5.4.2.3 Multi-platform OS are hindering the mobility management 38
5.4.3 OPPORTUITIES 38
5.4.3.1 Bridging the connectivity and accessibility gap 38
5.4.3.2 Enhancing flexibility provision in enterprises 39
5.4.3.3 Mounting prospects for mobile app sellers 39
5.4.3.4 Beginning of a new workflow pattern 39
5.4.4 BURNING ISSUE 40
5.4.4.1 Rising indispensible requirement to transit to the cloud 40
5.5 ENABLING TECHNOLOGIES 40
5.5.1 HTML5 40
5.5.2 CASCADING STYLE SHEET (CSS) 41
5.5.3 ONEAPI 41
5.5.4 4G LTE 41
5.5.5 HYPERVISOR 41
5.5.6 CLOUDLETS 42
5.5.7 WEB 4.0 42
5.6 SMARTPHONE 42
5.6.1 SHIPMENT AND FORECAST BY OPERATING SYSTEM 43
5.7 TABLETS 43
5.7.1 SHIPMENT AND FORECAST BY OPERATING SYSTEM 44
5.8 SMARTPHONE APP STORE FACTS 44
5.9 GLOBAL MOBILE CLOUD SUBSCRIBERS 47
5.10 MOBILE CLOUD STORAGE APPS 47
5.10.1 GOOGLE DRIVE 47
5.10.2 DROPBOX 48
5.10.3 BOX 48
5.10.4 SUGARSYNC 49
5.10.5 ONEDRIVE 49
5.10.6 IDRIVESYNC 50
5.10.7 CARBONITE 50
5.10.8 MOZY 51
5.11 MOBILE CLOUD SERVICES 51
5.11.1 TRADITIONAL VS UNIQUE 51
5.11.2 SERVICE TYPE 52
5.11.2.1 Business Process Services (BPS) 52
5.11.2.2 Information Services 52
5.11.2.3 Application Services 52
5.11.2.4 Application Infrastructure Services 52
5.11.2.5 System Infrastructure Services 52
5.11.2.6 Mobile Platform Services 53
5.12 PERSONAL CLOUD PROVIDER PERSPECTIVE 53
5.12.1 PERSONAL CLOUD MARKET 53
5.12.2 PERSONAL CLOUD SERVICES 54
5.12.3 WHITE–LABEL CLOUD MARKET 54
5.12.4 PRICING AND SUBSCRIPTION 56
5.13 TELECOM NETWORK OPERATOR CLOUD 56
6 INDUSTRY TRENDS 58
6.1 INTRODUCTION 58
6.2 VALUE CHAIN ANALYSIS 58
6.3 PORTER’S FIVE FORCES ANALYSIS 60
6.3.1 THREAT FROM NEW ENTRANTS 60
6.3.2 THREAT FROM SUBSTITUTES 60
6.3.3 BARGAINING POWER OF SUPPLIERS 61
6.3.4 BARGAINING POWER OF BUYERS 61
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 62
6.4 PEST ANALYSIS 62
6.4.1 POLITICAL FACTORS 63
6.4.2 ECONOMIC FACTORS 63
6.4.3 SOCIAL FACTORS 63
6.4.4 TECHNOLOGICAL FACTORS 64
7 MOBILE CLOUD MARKET, BY APPLICATION 65
7.1 INTRODUCTION 66
7.2 GAMING APP MARKET 67
7.3 ENTERTAINMENT APP MARKET 69
7.4 UTILITIES APP MARKET 70
7.5 EDUCATION APP MARKET 72
7.6 PRODUCTIVITY APP MARKET 74
7.7 BUSINESS AND FINANCE APP MARKET 75
7.8 SOCIAL NETWORKING APP MARKET 77
7.9 HEALTHCARE APP MARKET 79
7.10 TRAVEL AND NAVIGATION APP MARKET 80
7.11 OTHER APP MARKET 82
8 MOBILE CLOUD MARKET, BY USER TYPE 84
8.1 INTRODUCTION 85
8.2 ENTERPRISE USERS MARKET 85
8.3 CONSUMER MARKET 87
9 GEOGRAPHIC ANALYSIS 89
9.1 INTRODUCTION 90
9.1.1 MOBILE CLOUD MARKET, BY REGION 91
9.2 NORTH AMERICA 92
9.2.1 APPLICATION MARKET 92
9.2.2 USER MARKET 93
9.3 EUROPE 93
9.3.1 APPLICATION MARKET 95
9.3.2 USER MARKET 95
9.4 ASIA-PACIFIC 96
9.4.1 APPLICATION MARKET 98
9.4.2 USER MARKET 98
9.5 MIDDLE EAST AND AFRICA 99
9.5.1 APPLICATION MARKET 99
9.5.2 USER MARKET 100
9.6 LATIN AMERICA 100
9.6.1 APPLICATION MARKET 101
9.6.2 USER MARKET 101
10 COMPETITIVE LANDSCAPE 103
10.1 OVERVIEW 103
10.2 COMPETITIVE SITUATION AND TRENDS 104
10.2.1 VENTURE FUNDING 106
10.2.2 MERGERS AND ACQUSITIONS 108
10.2.3 NEW PRODUCT LAUNCHES 110
10.2.4 PARTNERSHIPS AND COLLABORATIONS 111
10.3 END-USER LANDSCAPE 112
10.3.1.1 End-User Analysis 112
10.3.1.2 End-User Mobile App Spending 113
11 COMPANY PROFILES 114
11.1 INTRODUCTION 114
11.2 AMAZON WEB SERVICES 115
11.3 MICROSOFT CORPORATION 118
11.4 GOOGLE, INC. 122
11.5 SALESFORCE.COM 126
11.6 APPLE, INC. 129
11.7 RACKSPACE, INC. 132
11.8 EMC 135
11.9 IBM 138
11.10 ORACLE 142
11.11 AKAMAI TECHNOLOGIES, INC. 145
12 APPENDIX 148
12.1 DISCUSSION GUIDE 148
12.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 152
12.3 AVAILABLE CUSTOMIZATIONS 153
12.4 RELATED REPORTS 153
【レポート販売概要】
■ タイトル：世界のモバイル・クラウド・アプリ/サービス市場■ 英文：Mobile Cloud Market by Application (Gaming, Entertainment, Utilities, Education, Productivity, Business & Finance, Social Networking, Healthcare, Travel & Navigation), & By User (Enterprise User, Consumer) - Worldwide Market Forecast and Analysis (2014 - 2019)
■ 発行日：2014年8月
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-2664
■ 調査対象地域：グローバル
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