【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16
2 RESEARCH METHODOLOGY 17
2.1 DESCRIPTION OF THE RCS DEMAND MODEL 18
2.2 MARKET SIZE ESTIMATION 19
2.3 MARKET CRACKDOWN AND DATA TRIANGULATION 21
2.4 MARKET SHARE ESTIMATION 21
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22
2.4.2 KEY DATA FROM PRIMARY SOURCES 23
2.4.3 ASSUMPTIONS 24
2.4.4 KEY INDUSTRY INSIGHTS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR MOBILE NETWORK OPERATORS 29
4.2 RCS: MOBILE NETWORK OPERATOR MARKET – TOP THREE SERVICES 30
4.3 RCS MARKET: MOBILE NETWORK OPERATOR SERVICES MARKET 31
4.4 RCS MARKET POTENTIAL 32
4.5 RCS: MOBILE NETWORK OPERATOR MARKET (2019) 33
4.6 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 34
4.7 RCS REGIONAL MARKET 35
4.8 PRODUCT GROWTH MATRIX 35
4.9 LIFE CYCLE ANALYSIS, BY REGION 36
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.2 EVOLUTION 39
5.3 MARKET SEGMENTATION 40
5.3.1 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 40
5.3.2 RCS: MOBILE NETWORK OPERATOR (MNO) MARKET SIZE, BY USER TYPE 41
5.3.3 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL 41
5.3.4 RCS MARKET SIZE, BY REGION 42
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 43
5.4.1.1 Customer retention 43
5.4.1.2 Influence of social networks 43
5.4.1.3 Global interoperability and collaboration between carriers 44
5.4.1.4 Benefits from investments in IMS and LTE 44
5.4.2 RESTRAINTS 45
5.4.2.1 Sponsor deficit technology 45
5.4.2.2 Competition from Over-The-Top (OTT) players 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Mobile content administration 45
5.4.3.2 Integrated communication and video services 46
5.4.3.3 Economic feasibility of services 46
5.4.4 CHALLENGES 47
5.4.4.1 Switching costs associated with RCS systems 47
5.4.4.2 Price factor associated with OTT applications 47
5.4.5 BURNING ISSUES 48
5.4.5.1 Industry shift towards IP-based networks 48
5.4.5.2 Increasing number of smartphone users 48
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.2.1 INFRASTRUCTURE SERVICE PROVIDERS 50
6.2.2 MOBILE NETWORK OPERATORS 50
6.2.3 DEVICE MANUFACTURERS 50
6.2.4 APPLICATION DEVELOPER 51
6.3 PORTER’S FIVE FORCES ANALYSIS 51
6.3.1 THREAT FROM NEW ENTRAINTS 52
6.3.2 THREAT FROM SUBSTITUTES 52
6.3.3 BARGAINING POWER OF SUPPLIERS 53
6.3.4 BARGAINING POWER OF BUYERS 53
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 54
6.4 PEST ANALYSIS 54
6.4.1 POLITICAL FACTORS 55
6.4.2 ECONOMIC FACTORS 55
6.4.3 SOCIAL FACTORS 55
6.4.4 TECHNOLOGICAL FACTORS 55
7 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 56
7.1 INTRODUCTION 57
7.2 CHAT 60
7.2.1 ONE-TO-ONE CHAT 62
7.2.2 GROUP CHAT 62
7.3 CONTENT SHARING 64
7.3.1 IN-CALL IMAGE SHARING 66
7.3.2 IN-CALL VIDEO SHARING 66
7.4 VOIP 67
7.5 IP VIDEO CALL 69
7.6 FILE TRANSFER 71
7.7 SOCIAL PRESENCE SHARING 72
8 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE 74
8.1 INTRODUCTION 75
8.2 ENTERPRISE USER 76
8.3 CONSUMER 78
9 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL 82
9.1 INTRODUCTION 83
9.2 CLOUD 84
9.3 ON-PREMISE 85
10 GEOGRAPHIC ANALYSIS 88
10.1 INTRODUCTION 89
10.2 NORTH AMERICA 91
10.3 EUROPE 93
10.4 ASIA-PACIFIC 97
10.5 MIDDLE EAST AND AFRICA 101
10.6 LATIN AMERICA 103
11 COMPETITIVE LANDSCAPE 107
11.1 OVERVIEW 107
11.2 COMPETITIVE SITUATION AND TRENDS 108
11.2.1 NEW PRODUCT LAUNCHES 110
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011-2014 111
11.2.3 MERGERS AND ACQUISITIONS 112
11.2.4 VC FUNDING 114
12 COMPANY PROFILES 115
12.1 INTRODUCTION 115
12.2 SAP 116
12.3 ALCATEL-LUCENT 120
12.4 HUAWEI 123
12.5 ERICSSON 126
12.6 NOKIA SOLUTIONS AND NETWORKS 129
12.7 COMVERSE 132
12.8 MAVENIR SYSTEMS 135
12.9 GENBAND 138
12.10 ACISION 140
12.11 INTEROP TECHNOLOGIES 142
13 APPENDIX 144
13.1 DISCUSSION GUIDE 144
13.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 148
13.3 AVAILABLE CUSTOMIZATIONS 149
13.4 RELATED REPORTS 150
【レポート販売概要】
■ タイトル：世界のリッチコミュニケーションサービス(RCS)市場：チャット、コンテンツ共有、VoIP、IPテレビ通話、ファイル転送など■ 英文：Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)
■ 発行日：2014年8月
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-2679
■ 調査対象地域：グローバル
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