【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 KEY TAKE-AWAYS 17
1.2 REPORT DESCRIPTION 17
1.3 MARKETS COVERED 19
1.4 STAKEHOLDERS 20
1.5 RESEARCH METHODOLOGY 21
1.5.1 KEY DATA POINTS 22
1.5.2 DATA TRIANGULATION AND MARKET FORECASTING 22
1.6 FORECAST ASSUMPTIONS 23
2 EXECUTIVE SUMMARY 25
2.1 ABSTRACT 25
2.2 OVERALL MARKET SIZE 26
3 MARKET OVERVIEW 27
3.1 MARKET DEFINITION 27
3.2 MARKET EVOLUTION 28
3.3 MARKET SEGMENTATION 29
3.4 MARKET DYNAMICS 30
3.4.1 DRIVERS 30
3.4.1.1 Increasing penetration of smart devices and broadband connectivity 30
3.4.1.2 OTT services are light on pockets 30
3.4.1.3 Adoption of OTT services socially 30
3.4.2 RESTRAINTS AND CHALLENGES 30
3.4.2.1 Network performance lagging at core level 30
3.4.2.2 Monetization of user base 31
3.4.2.3 Massive competition 31
3.4.3 OPPORTUNITIES 31
3.4.3.1 Partnering with operator 31
3.4.3.2 Better user experience and QoS with cloud 31
3.4.4 IMPACT ANALYSIS OF DROS 32
3.5 VALUE CHAIN 32
4 OVER THE TOP: MARKET SIZE AND FORECAST
BY TYPE OF CONTENT 34
4.1 INTRODUCTION 35
4.2 TEXT AND IMAGE 37
4.2.1 OVERVIEW 37
4.2.2 MARKET SIZE AND FORECAST 37
4.2.2.1 Market size and forecast by region 39
4.3 AUDIO/VOICE 40
4.3.1 OVERVIEW 40
4.3.2 MARKET SIZE AND FORECAST 41
4.3.2.1 Market size and forecast by region 43
4.4 VIDEO 44
4.4.1 OVERVIEW 44
4.4.2 MARKET SIZE AND FORECAST 45
4.4.2.1 Market size and forecast by region 46
5 OVER THE TOP: MARKET SIZE AND FORECAST BY ACCESS TYPE 48
5.1 INTRODUCTION 49
5.2 SMART DEVICES 51
5.2.1 OVERVIEW 51
5.2.2 OVERALL MARKET SIZE 51
5.2.2.1 Smartphones 53
5.2.2.1.1 Overview 53
5.2.2.1.2 Market size and forecast by region 54
5.2.2.2 Tablets and PDAs 55
5.2.2.2.1 Overview 55
5.2.2.2.2 Market size and forecast by region 56
5.3 LAPTOPS AND DESKTOPS 57
5.3.1 OVERVIEW 57
5.3.2 MARKET SIZE AND FORECAST 58
5.3.2.1 Market size and forecast by region 60
5.4 SET TOP BOXES (STBS) 61
5.4.1 OVERVIEW 61
5.4.2 MARKET SIZE AND FORECAST 62
5.4.2.1 Market size and forecast by region 63
5.5 SMART TV 64
5.5.1 OVERVIEW 64
5.5.2 MARKET SIZE AND FORECAST 65
5.5.2.1 Market size and forecast by region 66
5.6 GAMING CONSOLES 67
5.6.1 OVERVIEW 67
5.6.2 MARKET SIZE AND FORECAST 68
5.6.2.1 Market size and forecast by region 69
6 OVER THE TOP: MARKET SIZE AND FORECAST BY VERTICAL 71
6.1 INTRODUCTION 72
6.2 BFSI 75
6.2.1 OVERVIEW 75
6.2.2 MARKET SIZE AND FORECAST 75
6.2.2.1 Market size and forecast by content 77
6.3 IT AND TELECOM 78
6.3.1 OVERVIEW 78
6.3.2 MARKET SIZE AND FORECAST 78
6.3.2.1 Market size and forecast by content 80
6.4 MEDIA AND ENTERTAINMENT 82
6.4.1 OVERVIEW 82
6.4.2 MARKET SIZE AND FORECAST 82
6.4.2.1 Market size and forecast by content 84
6.5 EDUCATION 86
6.5.1 OVERVIEW 86
6.5.2 MARKET SIZE AND FORECAST 86
6.5.2.1 Market size and forecast by content 87
6.6 HEALTHCARE 89
6.6.1 OVERVIEW 89
6.6.2 MARKET SIZE AND FORECAST 89
6.6.2.1 Market size and forecast by content 91
6.7 HOUSEHOLDS 93
6.7.1 OVERVIEW 93
6.7.2 MARKET SIZE AND FORECAST 93
6.7.2.1 Market size and forecast by content 95
6.8 OTHERS 96
6.8.1 OVERVIEW 96
6.8.2 MARKET SIZE AND FORECAST 97
6.8.2.1 Market size and forecast by content 99
7 OVER THE TOP: MARKET SIZE AND FORECAST BY REGION 101
7.1 INTRODUCTION 102
7.1.1 PARFAIT CHART 105
7.2 NORTH AMERICA (NA) 106
7.2.1 OVERVIEW 106
7.2.2 MARKET SIZE AND FORECAST 106
7.2.2.1 Market size and forecast by vertical 108
7.3 EUROPE 110
7.3.1 OVERVIEW 110
7.3.2 MARKET SIZE AND FORECAST 110
7.3.2.1 Market size and forecast by vertical 112
7.4 ASIA-PACIFIC INCLUDING JAPAN (APAC) 114
7.4.1 OVERVIEW 114
7.4.2 MARKET SIZE AND FORECAST 114
7.4.2.1 Market size and forecast by vertical 116
7.5 MIDDLE EAST AND AFRICA (MEA) 118
7.5.1 OVERVIEW 118
7.5.2 MARKET SIZE AND FORECAST 118
7.5.2.1 Market size and forecast by vertical 120
7.6 LATIN AMERICA (LA) 122
7.6.1 OVERVIEW 122
7.6.2 MARKET SIZE AND FORECAST 122
7.6.2.1 Market size and forecast by vertical 124
8 OVER THE TOP: MARKET LANDSCAPE 126
8.1 COMPETITIVE LANDSCAPE 126
8.1.1 ECOSYSTEM AND ROLES 126
8.1.2 PORTFOLIO COMPARISON 127
8.1.2.1 Overview 127
8.1.2.2 Product category mapping 127
8.2 END-USER LANDSCAPE 127
8.2.1 MARKET OPPORTUNITY ANALYSIS 127
8.2.2 END-USER ANALYSIS 129
8.2.2.1 Global set-top box market expecting a significant growth 129
8.2.2.2 Targeted advertising getting more pervasive 129
8.2.2.3 Growth of Internet speed by 12% worldwide. 130
9 COMPANY PROFILES 131
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
9.1 AKAMAI TECHNOLOGIES 131
9.2 APPLE INC. 134
9.3 FACEBOOK INC. 138
9.4 GOOGLE INC. 142
9.5 LIMELIGHT 146
9.6 MICROSOFT CORP. 150
9.7 NETFLIX 154
9.8 NIMBUZZ 157
9.9 TENCENT HOLDINGS LTD. 160
9.10 YAHOO INC. 164
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
10 APPENDIX 168
MERGERS AND ACQUISITIONS (M&A) 168
VENTURE CAPITAL 176
【レポート販売概要】
■ タイトル：OTT(Over-The-Top)の世界市場(2014 – 2019)■ 英文：Over The Top (OTT) Market by Content (Text/Image, Audio, Video), Access Type (Smart Devices: Phones and tablets, Laptops/Desktops, Set Top Boxes, Smart TV, Gaming Consoles) - Worldwide Forecasts & Analysis (2014 - 2019)
■ 発行日：2014年4月
■ 調査会社：MarketsandMarkets
■ 商品コード：Markets-TC-2445
■ 調査対象地域：グローバル
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- ビジュアル・コンピューティングの世界市場The visual computing market is expected to grow at a rapid pace in most of the regions of the world due to a growing number of acquisitions and the focus of the industry players for incorporating the technology in various application areas such as gaming, media & entertainment, healthcare, automotive, and so on. A high demand from the gaming sector coupled with rich graphics is a major factor whic …
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