【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 15
1.1 KEY TAKE AWAYS 15
1.2 REPORT DESCRIPTION 16
1.3 MARKETS COVERED 17
1.4 STAKEHOLDERS 18
1.5 RESEARCH METHODOLOGY 19
1.6 KEY POINTS 20
1.6.1 DATA TRIANGULATION & MARKET FORECASTING 20
1.6.2 FORECAST ASSUMPTIONS 21
2 EXECUTIVE SUMMARY 23
2.1 ABSTRACT 23
2.2 OVERALL MARKET SIZE 24
3 MARKET OVERVIEW 26
3.1 MARKET DEFINITION 26
3.2 MARKET EVOLUTION 27
3.3 MARKET SEGMENTATION 29
3.4 MARKET DYNAMICS 30
3.4.1 DRIVERS 30
3.4.1.1 Increasing penetration rate of Smart devices 30
3.4.1.2 Rising convergence between offline & online activities 30
3.4.1.3 Broader reach due to mobility 30
3.4.1.4 Improved Bandwidth 31
3.4.2 RESTRAINTS & CHALLENGES 31
3.4.2.1 Dearth of mobile friendly websites 31
3.4.2.2 Slow Internet speed in developing countries 31
3.4.3 OPPORTUNITIES 32
3.4.3.1 To deliver new services to existing customers 32
3.4.3.2 An opportunity to learn & optimize the product 32
3.4.3.3 Utilization of device specific capabilities 32
3.4.4 IMPACT ANALYSIS OF DROS 33
3.5 VALUE CHAIN 34
4 M COMMERCE MARKET SIZE & FORECAST,
BY TRANSACTION TYPE 35
4.1 INTRODUCTION 36
4.2 M RETAILING 38
4.2.1 OVERVIEW 38
4.2.2 MARKET SIZE & FORECAST 39
4.2.2.1 Market size & forecast by payment mode 39
4.2.2.2 Market size & forecast by User 41
4.3 M TICKETING/BOOKING 42
4.3.1 OVERVIEW 42
4.3.2 MARKET SIZE & FORECAST 42
4.3.2.1 Market size & forecast by payment mode 43
4.3.2.2 Market size & forecast by User 44
4.4 M BILLING 46
4.4.1 OVERVIEW 46
4.4.2 MARKET SIZE & FORECAST 46
4.4.2.1 Market size & forecast by payment mode 47
4.4.2.2 Market size & forecast by User 48
4.5 OTHER M COMMERCE SERVICES 50
4.5.1 OVERVIEW 50
4.5.2 MARKET SIZE & FORECAST 50
4.5.2.1 Market size & forecast by payment mode 51
4.5.2.2 Market size & forecast by User 52
5 M COMMERCE MARKET SIZE & FORECAST, BY PAYMENT MODE 54
5.1 INTRODUCTION 55
5.2 NEAR FIELD COMMUNICATION (NFC) 57
5.2.1 OVERVIEW 57
5.2.2 MARKET SIZE & FORECAST 58
5.2.2.1 Market size & forecast by User 59
5.3 PREMIUM SMS 60
5.3.1 OVERVIEW 60
5.3.2 MARKET SIZE & FORECAST 60
5.3.2.1 Market size & forecast by User 61
5.4 WIRELESS APPLICATION PROTOCOL (WAP) 62
5.4.1 OVERVIEW 62
5.4.2 MARKET SIZE & FORECAST 62
5.4.2.1 Market size & forecast by User 63
5.5 DIRECT CARRIER BILLING 64
5.5.1 OVERVIEW 64
5.5.2 MARKET SIZE & FORECAST 64
5.5.2.1 Market size & forecast by User 65
6 M COMMERCE MARKET SIZE & FORECAST, BY USER 67
6.1 INTRODUCTION 68
6.2 OVERALL MARKET SIZE 68
6.3 SMART DEVICE USERS 69
6.3.1 OVERVIEW 69
6.3.2 MARKET SIZE & FORECAST 69
6.4 FEATURE PHONE USERS 72
6.4.1 OVERVIEW 72
6.4.2 MARKET SIZE & FORECAST 72
7 M COMMERCE MARKET SIZE & FORECAST BY REGIONS 74
7.1 INTRODUCTION 75
7.1.1 M COMMERCE REGIONAL MARKET GROWTH SIZE 78
7.2 NORTH AMERICA 79
7.2.1 OVERVIEW 79
7.2.2 MARKET SIZE & FORECAST 79
7.2.2.1 Market size & forecast by transaction type 80
7.2.2.2 Market size & forecast by payment mode 81
7.2.2.3 Market size & forecast by User 83
7.3 EUROPE 84
7.3.1 OVERVIEW 84
7.3.2 MARKET SIZE & FORECAST 84
7.3.2.1 Market size & forecast by transaction type 85
7.3.2.2 Market size & forecast by payment mode 86
7.3.2.3 Market size & forecast by User 88
7.4 ASIA-PACIFIC (APAC) 89
7.4.1 OVERVIEW 89
7.4.2 MARKET SIZE & FORECAST 89
7.4.2.1 Market size & forecast by transaction type 90
7.4.2.2 Market size & forecast by payment mode 91
7.4.2.3 Market size & forecast by User 93
7.5 THE MIDDLE EAST & AFRICA (MEA) 94
7.5.1 OVERVIEW 94
7.5.2 MARKET SIZE & FORECAST 94
7.5.2.1 Market size & forecast by transaction type 95
7.5.2.2 Market size & forecast by payment mode 96
7.5.2.3 Market size & forecast by User 97
7.6 LATIN AMERICA (LA) 98
7.6.1 OVERVIEW 98
7.6.2 MARKET SIZE & FORECAST 99
7.6.2.1 Market size & forecast by transaction type 100
7.6.2.2 Market size & forecast by payment mode 101
7.6.2.3 Market size & forecast by User 102
8 M COMMERCE COMPETITIVE LANDSCAPE 104
8.1 COMPETITIVE LANDSCAPE 104
8.1.1 ECOSYSTEM & ROLES 104
8.2 END-USER LANDSCAPE 106
8.2.1 MARKET OPPORTUNITY ANALYSIS 106
8.2.2 END-USER ANALYSIS 107
8.2.2.1 Mobile data traffic to grow at a CAGR of 40.31% from 2013 to 2018 107
8.2.2.2 Smart phones are expected to hold more than 70% of the total handset market by 2018 107
8.2.2.3 Internet speeds have grown by 12% worldwide 107
9 COMPANY PROFILE 108
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
9.1 ERICSSON 108
9.2 GEMALTO 112
9.3 GOOGLE INC. 116
9.4 IBM CORP. 120
9.5 MASTERCARD INC. 124
9.6 MOPAY AG 128
9.7 OXYGEN8 131
9.8 PAYPAL 134
9.9 SAP AG 138
9.10 VISA INC. 142
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
APPENDIX 146
MERGERS AND ACQUISITIONS (M&A) 146
VENTURE CAPITAL 153
LIST OF TABLES
UU
TABLE 1 M COMMERCE MARET SIZE, 2014–2019 ($BILLION, Y-O-Y %) 24
TABLE 2 M COMMERCE TRANSACTION MARKET SIZE, BY TYPE,
2014-2019 ($BILLION) 36
TABLE 3 M COMMERCE TRANSACTION MARKET, BY TYPE, 2014-2019, Y-O-Y (%) 37
TABLE 4 M RETAILING MARKET SIZE, BY PAYMENT MODE,
2014-2019 ($BILLION) 40
TABLE 5 M RETAILING MARKET SIZE, BY PAYMENT MODE,
2014-2019, Y-O-Y (%) 40
TABLE 6 M RETAILING MARKET SIZE, BY USER, 2014-2019 ($BILLION) 41
TABLE 7 M RETAILING MARKET SIZE, BY USER, 2014-2019, Y-O-Y (%) 41
TABLE 8 M TICKETING/BOOKING MARKET SIZE, BY PAYMENT MODE,
2014-2019 ($BILLION) 43
TABLE 9 M TICKETING/BOOKING MARKET SIZE, BY PAYMENT MODE,
2014-2019, Y-O-Y (%) 44
TABLE 10 M TICKETING/BOOKING MARKET SIZE, BY USER,
2014-2019 ($BILLION) 44
TABLE 11 M COMMERCE M BILLING MARKET SIZE, BY USER,
2014-2019, Y-O-Y (%) 45
TABLE 12 M BILLING MARKET SIZE, BY PAYMENT MODE, 2014-2019 ($BILLION) 47
TABLE 13 M BILLING MARKET SIZE, BY PAYMENT MODE, 2014-2019, Y-O-Y (%) 48
TABLE 14 M BILLING MARKET SIZE, BY USER, 2014-2019 ($BILLION) 48
TABLE 15 M BILLING MARKET SIZE, BY USER, 2014-2019, Y-O-Y (%) 49
TABLE 16 M COMMERCE OTHER SERVICES MARKET SIZE, BY PAYMENT MODE, 2014-2019 ($BILLION) 51
TABLE 17 M COMMERCE OTHER SERVICES MARKET SIZE, BY PAYMENT MODE, 2014-2019, Y-O-Y (%) 52
TABLE 18 M COMMERCE OTHER SERVICES MARKET SIZE, BY USER,
2014-2019 ($BILLION) 52
TABLE 19 M COMMERCE OTHER SERVICES MARKET SIZE, BY USER,
2014-2019, Y-O-Y (%) 53
TABLE 20 M COMMERCE MARKET SIZE, BY PAYMENT MODE,
2014-2019 ($BILLION) 55
TABLE 21 M COMMERCE PAYMENT MODES MARKET, BY TYPE,
2014-2019, Y-O-Y (%) 56
TABLE 22 M COMMERCE NFC MARKET SIZE, BY USER, 2014-2019 ($BILLION) 59
TABLE 23 M COMMERCE NFC MARKET SIZE, BY USER, 2014-2019, Y-O-Y (%) 59
TABLE 24 M COMMERCE PREMIUM SMS MARKET SIZE, BY USER,
2014-2019 ($BILLION) 61
TABLE 25 M COMMERCE PREMIUM SMS MARKET SIZE, BY USER,
2014-2019, Y-O-Y (%) 61
TABLE 26 M COMMERCE WAP MARKET SIZE, BY USER, 2014-2019 ($BILLION) 63
TABLE 27 M COMMERCE WAP MARKET SIZE, BY USER, 2014-2019, Y-O-Y (%) 63
TABLE 28 M COMMERCE DIRECT CARRIER BILLING MARKET SIZE, BY USER,
2014-2019 ($BILLION) 65
TABLE 29 M COMMERCE DIRECT CARRIER BILLING MARKET SIZE, BY USER,
2014-2019, Y-O-Y (%) 66
TABLE 30 M COMMERCE USER MARKET SIZE, BY USER, 2014-2019 ($BILLION) 68
TABLE 31 M COMMERCE MARKET SIZE, BY USER, 2014-2019, Y-O-Y (%) 69
TABLE 32 M COMMERCE SMART DEVICES USERS MARKET SIZE,
2014-2019 ($BILLION) 70
TABLE 33 M COMMERCE SMART DEVICE USERS MARKET, 2014-2019, Y-O-Y (%) 70
TABLE 34 M COMMERCE FEATURE PHONE MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 72
TABLE 35 M COMMERCE MARKET, BY REGION, 2014-2019 ($BILLION) 75
TABLE 36 M COMMERCE MARKET, BY REGION, 2014-2019, Y-O-Y (%) 76
TABLE 37 M COMMERCE NA MARKET, BY TRANSACTION TYPE,
2014-2019 ($ BILLION) 80
TABLE 38 M COMMERCE NA MARKET, BY TRANSACTION TYPE,
2014-2019, Y-O-Y (%) 81
TABLE 39 M COMMERCE NORTH AMERICA MARKET, BY PAYMENT MODE,
2014-2019 ($BILLION) 81
TABLE 40 M COMMERCE NA MARKET, BY PAYMENT MODE, 2014-2019, Y-O-Y (%) 82
TABLE 41 M COMMERCE NA MARKET, BY USER, 2014-2019 ($BILLION) 83
TABLE 42 M COMMERCE NA MARKET, BY USER, 2014-2019, Y-O-Y (%) 83
TABLE 43 M COMMERCE EUROPE MARKET, BY TRANSACTION TYPE,
2014-2019 ($ BILLION) 85
TABLE 44 M COMMERCE EUROPE MARKET, BY TRANSACTION TYPE,
2014-2019, Y-O-Y (%) 86
TABLE 45 M COMMERCE EUROPE MARKET, BY PAYMENT MODE,
2014-2019 ($BILLION) 86
TABLE 46 M COMMERCE EUROPE MARKET, BY PAYMENT MODE,
2014-2019, Y-O-Y (%) 87
TABLE 47 M COMMERCE EUROPE MARKET, BY USER, 2014-2019 ($BILLION) 88
TABLE 48 M COMMERCE EUROPE MARKET, BY USER, 2014-2019, Y-O-Y (%) 88
TABLE 49 M COMMERCE APAC MARKET, BY TRANSACTION TYPE,
2014-2019 ($ BILLION) 90
TABLE 50 M COMMERCE APAC MARKET, BY TRANSACTION TYPE,
2014-2019, Y-O-Y (%) 91
TABLE 51 M COMMERCE APAC MARKET, BY PAYMENT MODE,
2014-2019 ($BILLION) 91
TABLE 52 M COMMERCE APAC MARKET, BY PAYMENT MODE,
2014-2019, Y-O-Y (%) 92
TABLE 53 M COMMERCE APAC MARKET, BY USER, 2014-2019 ($BILLION) 93
TABLE 54 M COMMERCE APAC MARKET, BY USER, 2014-2019, Y-O-Y (%) 93
TABLE 55 M COMMERCE MEA MARKET, BY TRANSACTION TYPE,
2014-2019 ($ BILLION) 95
TABLE 56 M COMMERCE MEA MARKET, BY TRANSACTION TYPE,
2014-2019, Y-O-Y (%) 96
TABLE 57 M COMMERCE MEA MARKET, BY PAYMENT MODE,
2014-2019 ($BILLION) 96
TABLE 58 M COMMERCE MEA MARKET, BY PAYMENT MODE,
2014-2019, Y-O-Y (%) 97
TABLE 59 M COMMERCE MEA MARKET, BY USER, 2014-2019 ($BILLION) 97
TABLE 60 M COMMERCE MEA MARKET, BY USER, 2014-2019, Y-O-Y (%) 98
TABLE 61 M COMMERCE LA MARKET, BY TRANSACTION TYPE,
2014-2019 ($ BILLION) 100
TABLE 62 M COMMERCE LA MARKET, BY TRANSACTION TYPE,
2014-2019, Y-O-Y (%) 101
TABLE 63 M COMMERCE LA MARKET, BY PAYMENT MODE, 2014-2019 ($BILLION) 101
TABLE 64 M COMMERCE LA MARKET, BY PAYMENT MODE, 2014-2019, Y-O-Y (%) 102
TABLE 65 M COMMERCE LA MARKET, BY USER, 2014-2019 ($BILLION) 102
TABLE 66 M COMMERCE LA MARKET, BY USER, 2014-2019, Y-O-Y (%) 103
LIST OF FIGURES
FIGURE 1 M COMMERCE STAKEHOLDERS 18
FIGURE 2 M COMMERCE RESEARCH METHODOLOGY 19
FIGURE 3 M COMMERCE DATA TRIANGULATION & MARKET FORECASTING 21
FIGURE 4 M COMMERCE MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 25
FIGURE 5 M COMMERCE/E COMMERCE CONNECTIVITY 27
FIGURE 6 M COMMERCE EVOLUTION 28
FIGURE 7 M COMMERCE MARKET SEGMENTATION 29
FIGURE 8 M COMMERCE IMPACT ANALYSIS OF DROS 33
FIGURE 9 M COMMERCE VALUE CHAIN 34
FIGURE 10 M COMMERCE TRANSACTION MARKET, BY TYPE, 2014-2019, Y-O-Y (%) 38
FIGURE 11 M RETAILING MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 39
FIGURE 12 M TICKETING/BOOKING MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 42
FIGURE 13 M BILLING MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 46
FIGURE 14 M COMMERCE OTHER SERVICES MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 50
FIGURE 15 M COMMERCE PAYMENT MODES MARKET, BY TYPE,
2014-2019, Y-O-Y (%) 57
FIGURE 16 M COMMERCE NFC MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 58
FIGURE 17 M COMMERCE PREMIUM SMS MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 60
FIGURE 18 M COMMERCE WAP MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %) 62
FIGURE 19 M COMMERCE DIRECT CARRIER BILLING MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 64
FIGURE 20 M COMMERCE SMART DEVICE USERS MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 71
FIGURE 21 M COMMERCE FEATURE PHONE MARKET SIZE,
2014-2019 ($BILLION, Y-O-Y %) 73
FIGURE 22 M COMMERCE MARKET, BY REGION, 2014-2019, Y-O-Y (%) 77
FIGURE 23 M COMMERCE REGIONAL MARKET GROWTH SIZE 78
FIGURE 24 NORTH AMERICA: M COMMERCE MARKET SIZE,
2014-2019($ BILLION, Y-O-Y %) 79
FIGURE 25 M COMMERCE EUROPE MARKET, 2014-2019 ($ BILLION, Y-O-Y %) 84
FIGURE 26 M COMMERCE APAC MARKET, 2014-2019 ($BILLION, Y-O-Y %) 89
FIGURE 27 M COMMERCE MEA MARKET, 2014-2019 ($ BILLION, Y-O-Y %) 94
FIGURE 28 M COMMERCE LA MARKET, 2014-2019 ($ BILLION, Y-O-Y %) 99
FIGURE 29 M COMMERCE – ECOSYSTEM 105
FIGURE 30 M COMMERCE MARKET – OPPORTUNITY PLOT 106
【レポート販売概要】
■ タイトル：Mコマース（モバイル電子商取引）のグローバル市場(2014-2019)■ 英文：M Commerce Market by Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), Payment Modes (NFC, Premium SMS, WAP, Carrier Billing), Users (Smart Devices, Feature Phones) - Worldwide Forecasts & Analysis (2014 - 2019)
■ 発行日：2014年4月
■ 調査会社：Marketsandmarkets
■ 商品コード：Markets-TC-2443
■ 調査対象地域：グローバル
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