【レポートの概要（一部）】
Executive SummaryE.1 Introduction
E.1.1 Major Changes from Our 2012 Forecast
E.1.2 Three Scenarios for OLED Lighting
E.2 Ensuring Scenario 1 and Getting Into General Illumination Markets
E.3 Players to Watch
E.3.1 LG to the Rescue
E.3.1 Is China Next in Line?
E.3.2 Other Firms to Watch
E.4 Summary of Eight-Year Forecasts of OLED Lighting Markets
E.4.1 Comparison of Scenario 1 and Scenario 2 Forecasts
E.4.2 Details of the Scenario 1 Forecast
E.4.3 Details of the Scenario 2 Forecast
Chapter One: Introduction1.1 Background to this Report: Is this the End of OLED Lighting?
1.1.1 Will Anyone Invest in New Capacity?
1.1.2 Scenario 1: OLED Lighting Prevails
1.1.3 Scenario 2: OLED Lighting as a Niche
1.1.4 Scenario 3: The Death of OLEDs
1.2 Objectives and Scope of this Report
1.3 Methodology and Information Sources
1.4 Plan of this Report
Chapter Two: Commercialization of OLED Lighting-Challenges and Addressable Markets2.1 The Evolution of OLED Lighting Performance Specifications
2.1.1 The Days of Rapid Development May Be Over
2.1.2 Efficiency, Lifetimes, and Luminance
2.1.3 Increasing Panel Size
2.2 Other Challenges to Commercialization of OLED Lighting
2.2.1 Cost Issues
2.2.2 Standardization of Panels and Fixtures
2.2.3 Developing New Markets for OLED Lighting and the Importance of Design
2.3 Addressable Markets for OLEDs
2.3.1 Designer and Sample Kits
2.3.2 Luxury Luminaires and Designer Showpieces-Limited Markets
2.3.3 Getting into General Illumination Markets
2.3.4 Automotive Applications for OLED Lighting
2.4 Key Points from this Chapter
Chapter Three: Analysis of the OLED Lighting Supply Chain3.1 Introduction
3.1.1 The Need for a Market Champion
3.1.2 Manufacturing Capacity in OLED Lighting
3.2 The Importance of the European Market for Growth in OLED Lighting
3.3 The Rise of the OLED Lighting Supply Chain in Asia
3.3.1 LG Will Take the Lead
3.3.2 OLED Lighting Capacity in China
3.3.3 The Future of Japanese OLED Lighting Powerhouses
3.4 Thoughts on the American Market
3.5 Key Points from this Chapter
Chapter Four: Eight-Year Forecasts for OLED Lighting4.1 Forecasting Methodology and Assumptions
4.1.1 What Happened? Why 2012 was So Boring for the OLED Lighting Sector
4.1.2 The Investment Picture: OLED Lighting Not as Bright as It Once Was
4.1.3 NanoMarkets’ OLED Lighting Forecast: A New Approach
4.1.4 General Methodology Remains the Same
4.1.5 Scope of the Forecast
4.1.6 Data Sources
4.1.7 Assumptions About Panel Sizes in Scenarios 1 and 2
4.1.8 Assumptions About Costs and Prices in Scenarios 1 and 2
4.1.9 General Economic Assumptions
4.2 Forecasts for OLED Lighting by Application
4.2.1 Samples and Designer Kits
4.2.2 Luxury Lighting Luminaires
4.2.3 Large-Scale OLED Lighting Installations
4.2.4 Residential Lighting Applications
4.2.5 Office Lighting and Other Commercial or Industrial Lighting
4.2.6 Automotive and Other Transportation Lighting Using OLEDs
4.2.7 Other, Specialty Applications for OLED Lighting
4.3 Summaries of Market Forecasts in this Chapter
4.3.1 Summary of Scenario 1 Forecasts for OLED Lighting
4.3.2 Summary of Scenario 2 Forecasts for OLED Lighting
4.3.3 A Comparison of NanoMarkets’ Scenario 1 and 2 Forecasts for OLED Lighting
Acronyms and Abbreviations Used In this Report
About the Author
List of Exhibits
Exhibit E-1: Factors That Will Influence the Ability of OLED Lighting to Achieve a “High-Growth” Scenario 1
Exhibit E-2: Prospects for Other Major Firms in the OLED Space
Exhibit E-3: Comparison of the Three Scenarios for the OLED Lighting Market 2013-2020
Exhibit E-4: Summary of Eight-Year Forecasts of OLED Panels in a High-Growth Scenario 1, in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit E-5: Summary of Eight-Year Forecast of OLED Panels in a Low-Growth Scenario 2, in Which Cost & Performance Targets Are Not Achieved 2013-2020
Exhibit 2-1: Overview of OLED Lighting “State-of-the-Art” Technical Characteristics
Exhibit 2-2: Overview of OLED Lighting “State-of-the-Art” Technical Characteristics
Exhibit 2-3: Significant Cost Barriers in Manufacturing of OLED Lighting
Exhibit 2-4: Progress on Establishing Standards in OLED Lighting
Exhibit 3-1: Likely Contenders for OLED Lighting Industry Champion
Exhibit 3-2: Eight-Year Forecast of Estimated Global OLED Lighting Capacity in a High-Growth Scenario 1 in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 3-3: Eight-Year Forecast of Estimated Global OLED Lighting Capacity in a Low-Growth Scenario 2 in Which Cost & Performance Targets are NOT Achieved 2013-2020
Exhibit 3-5: Key OLED Lighting Panel and Luminaire Firms in Japan
Exhibit 3-6: Selected OLED Lighting Panel and Luminaire Firms in North America
Exhibit 4-1: Average OLED Lighting Panel Sizes 2013-2020
Exhibit 4-2: Average OLED Lighting Costs, Markup, and Prices in the High-Growth Scenario (1), in which Targeted Cost Reductions Are Achieved 2013-2020
Exhibit 4-3: Average OLED Lighting Costs, Markup, and Prices in the Low-Growth Scenario (2) in which Targeted Cost Reductions are Not Achieved 2013-2020
Exhibit 4-4: Eight-Year Forecast of OLED Lighting Panels in Designer Kits and Individual Samples in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-5: Eight-Year Forecast of OLED Lighting Panels in Designer Kits and Individual Samples in a Low Growth Scenario (2) In Which Cost & Performance Targets are Not Achieved 2013-2020
Exhibit 4-6: Eight-Year Forecast of OLED Lighting in Luxury Luminaires in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-7: Eight-Year Forecast of OLED Lighting in Luxury Luminaires in a Low-Growth (2) Scenario in Which Cost & Performance Targets are Not Achieved 2013-2020
Exhibit 4-8: Eight-Year Forecast of OLED Lighting in Large-Scale Installations, Demonstration/Show Room Projects, Prestige Signage, Trade Show Exhibits, & Related in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-9: Eight-Year Forecast of OLED Lighting in Large-Scale Installations, Demonstration/Show Room Projects, Prestige Signage, Trade Show Exhibits, & Related in a Low-Growth Scenario (2) in Which Cost & Performance Targets are Not Achieved 2013-2020
Exhibit 4-10: Eight-Year Forecast of OLED Lighting in Residential Applications in a High-Growth Scenario(1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-11: Eight-Year Forecast of OLED Lighting in Residential Applications in a Low-Growth Scenario (2) in Which Cost & Performance Targets are Not Achieved 2013-2020
Exhibit 4-12: Eight-Year Forecast of OLED Lighting in Office, Commercial, & Industrial Lighting Applications in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-13: Eight-Year Forecast of OLED Lighting in Office, Commercial, & Industrial Lighting Applications in a Low-Growth Scenario (2) in Which Cost & Performance Targets Are Not Achieved 2013-2020
Exhibit 4-14: Eight-Year Forecast of OLED Lighting in Automotive Applications in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-15: Eight-Year Forecast of OLED Lighting in Automotive Applications in a Low-Growth Scenario (2) in Which Cost & Performance Targets Are Not Achieved 2013-2020
Exhibit 4-16: Other Potential Applications for OLED Lighting
Exhibit 4-17: Summary of Eight-Year Forecast of OLED Panels in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-18: Summary of Eight-Year Forecast of OLED Lighting (Kits, Fixtures, Installations) in a High-Growth Scenario (1) in Which Cost & Performance Targets Are Achieved 2013-2020
Exhibit 4-19: Summary of Eight-Year Forecast of OLED Panels in a Low-Growth Scenario (2) in Which Cost & Performance Targets Are Not Achieved 2013-2020
Exhibit 4-20: Summary of Eight-Year Forecast of OLED Lighting (Kits, Fixtures, Installations) in a Low-Growth Scenario(2) in Which Cost & Performance Targets Are Not Achieved 2013-2020
Exhibit 4-21: Comparison of the High-Growth (Scenario 1) & Low-Growth (Scenario 2) Forecasts for the OLED Lighting Market 2013-2020
【レポート販売概要】
■ タイトル：OLED照明市場予測2013■ 英文：OLED Lighting Market Forecast 2013
■ 発行日：2013年3月5日
■ 調査会社：Nanomarkets
■ 商品コード：Nano-623
■ 調査対象地域：グローバル
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