グローバルモバイル広告市場(2014 – 2020):市場機会、課題、戦略、予測...市場調査レポートについてご紹介

【英文タイトル】The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

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【レポートの概要(一部)】

1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models – How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies & Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs – 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G & Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
3.5 The 4G Era
3.5.1 4G Technologies
3.6 The Evolution of LTE & its Impact on mAdvertising
3.6.1 The LTE Performance Leap
3.6.2 Enabling Innovative mAdvertising Models
4 Chapter 4: mAdvertising Market Sectors
4.1 Advertising Sectors
4.1.1 SMS
4.1.2 MMS
4.1.3 Push Notifications
4.1.4 In-Game Advertising
4.1.5 Web Advertising
4.1.6 QR Codes
4.1.7 Bluetooth
4.1.8 Infrared
4.1.9 Proximity Systems
4.1.10 User-Controlled Media
4.1.11 Location-based Advertising (LBA)
4.2 Case Study: LBA
4.2.1 LBA Ad Types
4.2.1.1 Push
4.2.1.2 Pull
4.2.2 LBA Ad Format
4.2.3 Factors Affecting Future LBA Growth
4.2.3.1 Reach
4.2.3.2 Relevance
4.2.3.3 Results
5 Chapter 5: Market Drivers & Challenges
5.1 Market Drivers
5.1.1 Technically Conductive mAdvertising Platforms
5.1.2 Improved Regulatory Environment
5.1.3 Availability of Mobile Broadband
5.1.4 Smartphone Technology
5.1.5 Mobile Internet Penetration
5.1.6 Growth in Mobile Content
5.1.7 Display Technology
5.1.8 Consumer Behaviour: The Key to Growth
5.1.9 Increase in Application Downloads
5.1.10 Adoption of Location-based Services (LBS)
5.1.11 The Growing Influx of Social Networking
5.2 Market Challenges
5.2.1 The User Engagement Challenge
5.2.2 Ad Design: Optimising Relevance
5.2.3 Privacy Concerns
5.2.4 Payment Integration
5.2.5 Complexity of OS Systems: Obstructing Development Efforts
6 Chapter 6: The Tablet Market
6.1 Tablets: An Introduction
6.2 Modern Tablets
6.3 Typical Features/Functions of a Tablet
6.4 The Evolution of Tablets
6.5 Tablet Technologies
6.5.1 Traditional Tablet PCs
6.5.2 ‘Post-PC’ Tablets
6.6 Tablet Types and Content
6.6.1 Tablet Computer
6.6.2 Internet Tablet
6.6.3 Microsoft Tablet PC
6.6.4 Graphics or Digitizing Tablet
6.7 Tablet Technical & Hardware Features
6.7.1 Touch User Interface
6.7.2 Handwriting Recognition
6.7.3 Resistive Touchscreens
6.7.4 Capacitive Touchscreens
6.7.5 Palm Recognition
6.7.6 Multi-Touch Capabilities
6.7.7 Accelerometers
6.7.8 Ambient Light and Proximity Sensors
6.7.9 Storage Drive
6.7.10 Wireless Connectivity
6.7.11 3D Slate
6.7.12 Docking Station
6.8 Tablet Physical Dimensions
6.8.1 Slate Tablets
6.8.2 Booklet Tablets
6.8.3 Convertible Notebooks
6.8.4 Hybrid Tablets
6.8.5 Mini Tablets
6.8.6 Phablets
6.9 Tablet OS Vendors
6.9.1 Android
6.9.2 Apple iOS
6.9.3 Blackberry
6.9.4 Linux
6.9.5 Maemo
6.9.6 MeeGo
6.9.7 Microsoft
6.9.8 OPLC
6.9.9 HP
6.10 The Market Drivers for Tablet Advertising
6.10.1 Growing Consumer Usage
6.10.2 Growing Unit Shipments & Price Adjustment – A Driving Factor for Adoption
6.10.3 Tablet Advertising – A New Marketplace
6.10.4 Adoptability by Advertisers
6.10.5 Content Growth
6.10.6 Harmonization of Mobile Ad Platforms
6.10.7 Better Ad Display & Accessibility
6.10.8 Consumer Acceptability
6.10.9 Tablet Ads have a higher CTR than Smartphones and PCs – Survey Results
6.11 Future Growth Potential: What are the Big Players Saying?
6.11.1 Google
6.11.2 Apple
7 Chapter 7: Leading Players in the mAdvertising Market
7.1 Aarki
7.2 AdColony
7.3 AdParlor
7.4 Amobee
7.5 AppLift
7.6 Appia
7.7 AppLovin
7.8 Apple
7.9 Chartboost
7.10 Conversant
7.11 Drawbridge
7.12 Euclid
7.13 Facebook
7.14 Flurry
7.15 Google
7.16 Glispa
7.17 HasOffers
7.18 InMobi
7.19 madvertise
7.20 MdotM
7.21 Millennial Media
7.22 MobPartner
7.23 mGage
7.24 MoPub
7.25 Motive Interactive
7.26 NativeX
7.27 Pandora Media
7.28 PlayHaven
7.29 Samsung
7.30 SponsorPay
7.31 Tapjoy
7.32 Twitter
7.33 Vungle
7.34 YP
7.35 Others
8 Chapter 8: Market Analysis & Forecasts
8.1 Global Outlook of mAdvertising: 2014 -2020
8.2 Mobile Phone vs. Tablet Segmentation
8.2.1 Mobile Phone Originated Advertising Revenue: 2014 – 2020
8.2.2 Tablet Originated Advertising Revenue: 2014 – 2020
8.3 Segmentation by Media & Application Category
8.3.1 Media Alerts Submarket: 2014 – 2020
8.3.2 Web Browsing Submarket: 2014 – 2020
8.3.2.1 Display Submarket: 2014 – 2020
8.3.2.2 Search Submarket: 2014 – 2020
8.3.3 Mobile Applications Submarket: 2014 – 2020
8.3.4 Mobile Gaming Submarket: 2014 – 2020
8.3.5 Mobile Music Subscription Submarket: 2014 – 2020
8.3.6 Mobile Social Networking Submarket: 2014 – 2020
8.3.7 Mobile TV Submarket: 2014 – 2020
8.3.8 Mobile Video Submarket: 2014 – 2020
8.3.8.1 One-off (Non Subscription) Mobile Video Submarket: 2014 – 2020
8.3.8.2 Subscriptions Based Mobile Video Submarket: 2014 – 2020
8.3.9 Mobile Text Alerts Submarket: 2014 – 2020
8.4 Regional Outlook of the mAdvertising Market: 2014 – 2020
8.4.1 Asia Pacific mAdvertising Revenue: 2014 – 2020
8.4.2 Eastern Europe mAdvertising Revenue: 2014 – 2020
8.4.3 Latin & Central America mAdvertising Revenue: 2014 – 2020
8.4.4 Middle East & Africa mAdvertising Revenue: 2014 – 2020
8.4.5 North America mAdvertising Revenue: 2014 – 2020
8.4.6 Western Europe mAdvertising Revenue: 2014 – 2020
8.5 Global Tablets Market: 2014 – 2020
8.5.1 Global Tablet Shipments: 2014 – 2020
8.5.2 Segmentation by OS Platform
8.5.2.1 Apple iOS Tablet Shipments: 2014 – 2020
8.5.2.2 Android Tablet Shipments: 2014 – 2020
8.5.2.3 Windows Tablet Shipments: 2014 – 2020
8.5.2.4 Other OS Tablet Shipments: 2014 – 2020
8.5.3 Segmentation by Display Size
8.5.3.1 Global 4-7 Inch Tablet Shipments: 2014 – 2020
8.5.3.2 Global 7-9 Inch Tablet Shipments: 2014 – 2020
8.5.3.3 Global 9-12 Inch Tablet Shipments: 2014 – 2020
8.5.3.4 Global 12-16 Inch Tablet Shipments: 2014 – 2020
8.5.4 Segmentation by Region
8.5.4.1 Asia Pacific Tablet Shipments: 2014 – 2020
8.5.4.2 Eastern Europe Tablet Shipments: 2014 – 2020
8.5.4.3 Latin & Central America Tablet Shipments: 2014 – 2020
8.5.4.4 Middle East & Africa Tablet Shipments: 2014 – 2020
8.5.4.5 North America Tablet Shipments: 2014 – 2020
8.5.4.6 Western Europe Tablet Shipments: 2014 – 2020
8.5.5 Tablet Vendor Market Share
8.6 Global Smartphones Market: 2014 – 2020
8.6.1 Global Smartphone Shipments: 2014 – 2020
8.6.2 Segmentation by OS Platform
8.6.2.1 Apple iOS Smartphone Shipments: 2014 – 2020
8.6.2.2 Android Smartphone Shipments: 2014 – 2020
8.6.2.3 Bada Smartphone Shipments: 2014 – 2020
8.6.2.4 Blackberry OS Smartphone Shipments: 2014 – 2020
8.6.2.5 Firefox OS Smartphone Shipments: 2014 – 2020
8.6.2.6 LiMo Smartphone Shipments: 2014 – 2020
8.6.2.7 MeeGo Smartphone Shipments: 2014 – 2020
8.6.2.8 Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.6.2.9 Palm OS Smartphone Shipments: 2014 – 2020
8.6.2.10 Sailfish Smartphone Shipments: 2014 – 2020
8.6.2.11 Symbian Smartphone Shipments: 2014 – 2020
8.6.2.12 Tizen Smartphone Shipments: 2014 – 2020
8.6.2.13 Ubuntu Smartphone Shipments: 2014 – 2020
8.6.2.14 Other OS Smartphone Shipments: 2014 – 2020
8.6.3 Segmentation by Region
8.6.3.1 Asia Pacific Smartphone Shipments: 2014 – 2020
8.6.3.2 Eastern Europe Smartphone Shipments: 2014 – 2020
8.6.3.3 Latin & Central America Smartphone Shipments: 2014 – 2020
8.6.3.4 Middle East & Africa Smartphone Shipments: 2014 – 2020
8.6.3.5 North America Smartphone Shipments: 2014 – 2020
8.6.3.6 Western Europe Smartphone Shipments: 2014 – 2020
8.6.4 Smartphone Vendor Market Share
8.7 Asia Pacific mAdvertising Market: 2014 – 2020
8.7.1 Asia Pacific mAdvertising Revenue by Country: 2014 – 2020
8.7.1.1 Australia Mobile Advertising Revenue: 2014 – 2020
8.7.1.2 China Mobile Advertising Revenue: 2014 – 2020
8.7.1.3 India Mobile Advertising Revenue: 2014 – 2020
8.7.1.4 Japan Mobile Advertising Revenue: 2014 – 2020
8.7.1.5 South Korea Mobile Advertising Revenue: 2014 – 2020
8.7.1.6 Rest of Asia Pacific Mobile Advertising Revenue: 2014 – 2020
8.7.2 Asia Pacific Tablet Shipments by OS Platform: 2014 – 2020
8.7.2.1 Asia Pacific Apple iOS Tablet Shipments: 2014 – 2020
8.7.2.2 Asia Pacific Android Tablet Shipments: 2014 – 2020
8.7.2.3 Asia Pacific Windows Tablet Shipments: 2014 – 2020
8.7.2.4 Asia Pacific Other Tablet Shipments: 2014 – 2020
8.7.3 Asia Pacific Smartphone Shipments by OS Platform: 2014 – 2020
8.7.3.1 Asia Pacific Apple iOS Smartphone Shipments: 2014 – 2020
8.7.3.2 Asia Pacific Android Smartphone Shipments: 2014 – 2020
8.7.3.3 Asia Pacific Bada Smartphone Shipments: 2014 – 2020
8.7.3.4 Asia Pacific Blackberry OS Smartphone Shipments: 2014 – 2020
8.7.3.5 Asia Pacific Firefox OS Smartphone Shipments: 2014 – 2020
8.7.3.6 Asia Pacific LiMo Smartphone Shipments: 2014 – 2020
8.7.3.7 Asia Pacific MeeGo Smartphone Shipments: 2014 – 2020
8.7.3.8 Asia Pacific Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.7.3.9 Asia Pacific Palm OS Smartphone Shipments: 2014 – 2020
8.7.3.10 Asia Pacific Sailfish Smartphone Shipments: 2014 – 2020
8.7.3.11 Asia Pacific Symbian Smartphone Shipments: 2014 – 2020
8.7.3.12 Asia Pacific Tizen Smartphone Shipments: 2014 – 2020
8.7.3.13 Asia Pacific Ubuntu Smartphone Shipments: 2014 – 2020
8.7.3.14 Asia Pacific Other OS Smartphone Shipments: 2014 – 2020
8.8 Eastern Europe mAdvertising Market: 2014 – 2020
8.8.1 Eastern Europe m Advertising Revenue by Country: 2014 – 2020
8.8.1.1 Russia Mobile Advertising Revenue: 2014 – 2020
8.8.1.2 Poland Mobile Advertising Revenue: 2014 – 2020
8.8.1.3 Czech Republic Mobile Advertising Revenue: 2014 – 2020
8.8.1.4 Rest of Eastern Europe Mobile Advertising Revenue: 2014 – 2020
8.8.2 Eastern Europe Tablet Shipments by OS Platform: 2014 – 2020
8.8.2.1 Eastern Europe Apple iOS Tablet Shipments: 2014 – 2020
8.8.2.2 Eastern Europe Android Tablet Shipments: 2014 – 2020
8.8.2.3 Eastern Europe Windows Tablet Shipments: 2014 – 2020
8.8.2.4 Eastern Europe Other Tablet Shipments: 2014 – 2020
8.8.3 Eastern Europe Smartphone Shipments by OS Platform: 2014 – 2020
8.8.3.1 Eastern Europe Apple iOS Smartphone Shipments: 2014 – 2020
8.8.3.2 Eastern Europe Android Smartphone Shipments: 2014 – 2020
8.8.3.3 Eastern Europe Bada Smartphone Shipments: 2014 – 2020
8.8.3.4 Eastern Europe Blackberry OS Smartphone Shipments: 2014 – 2020
8.8.3.5 Eastern Europe Firefox OS Smartphone Shipments: 2014 – 2020
8.8.3.6 Eastern Europe LiMo Smartphone Shipments: 2014 – 2020
8.8.3.7 Eastern Europe MeeGo Smartphone Shipments: 2014 – 2020
8.8.3.8 Eastern Europe Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.8.3.9 Eastern Europe Palm OS Smartphone Shipments: 2014 – 2020
8.8.3.10 Eastern Europe Sailfish Smartphone Shipments: 2014 – 2020
8.8.3.11 Eastern Europe Symbian Smartphone Shipments: 2014 – 2020
8.8.3.12 Eastern Europe Tizen Smartphone Shipments: 2014 – 2020
8.8.3.13 Eastern Europe Ubuntu Smartphone Shipments: 2014 – 2020
8.8.3.14 Eastern Europe Other OS Smartphone Shipments: 2014 – 2020
8.9 Latin & Central America mAdvertising Market: 2014 – 2020
8.9.1 Latin & Central America m Advertising Revenue by Country: 2014 – 2020
8.9.1.1 Argentina Mobile Advertising Revenue: 2014 – 2020
8.9.1.2 Brazil Mobile Advertising Revenue: 2014 – 2020
8.9.1.3 Mexico Mobile Advertising Revenue: 2014 – 2020
8.9.1.4 Rest of Latin & Central America Mobile Advertising Revenue: 2014 – 2020
8.9.2 Latin & Central America Tablet Shipments by OS Platform: 2014 – 2020
8.9.2.1 Latin & Central America Apple iOS Tablet Shipments: 2014 – 2020
8.9.2.2 Latin & Central America Android Tablet Shipments: 2014 – 2020
8.9.2.3 Latin & Central America Windows Tablet Shipments: 2014 – 2020
8.9.2.4 Latin & Central America Other Tablet Shipments: 2014 – 2020
8.9.3 Latin & Central America Smartphone Shipments by OS Platform: 2014 – 2020
8.9.3.1 Latin & Central America Apple iOS Smartphone Shipments: 2014 – 2020
8.9.3.2 Latin & Central America Android Smartphone Shipments: 2014 – 2020
8.9.3.3 Latin & Central America Bada Smartphone Shipments: 2014 – 2020
8.9.3.4 Latin & Central America Blackberry OS Smartphone Shipments: 2014 – 2020
8.9.3.5 Latin & Central America Firefox OS Smartphone Shipments: 2014 – 2020
8.9.3.6 Latin & Central America LiMo Smartphone Shipments: 2014 – 2020
8.9.3.7 Latin & Central America MeeGo Smartphone Shipments: 2014 – 2020
8.9.3.8 Latin & Central America Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.9.3.9 Latin & Central America Palm OS Smartphone Shipments: 2014 – 2020
8.9.3.10 Latin & Central America Sailfish Smartphone Shipments: 2014 – 2020
8.9.3.11 Latin & Central America Symbian Smartphone Shipments: 2014 – 2020
8.9.3.12 Latin & Central America Tizen Smartphone Shipments: 2014 – 2020
8.9.3.13 Latin & Central America Ubuntu Smartphone Shipments: 2014 – 2020
8.9.3.14 Latin & Central America Other OS Smartphone Shipments: 2014 – 2020
8.10 Middle East & Africa mAdvertising Market: 2014 – 2020
8.10.1 Middle East & Africa mAdvertising Revenue by Country: 2014 – 2020
8.10.1.1 South Africa Mobile Advertising Revenue: 2014 – 2020
8.10.1.2 UAE Mobile Advertising Revenue: 2014 – 2020
8.10.1.3 Saudi Arabia Mobile Advertising Revenue: 2014 – 2020
8.10.1.4 Rest of the Middle East & Africa Mobile Advertising Revenue: 2014 – 2020
8.10.2 Middle East & Africa Tablet Shipments by OS Platform: 2014 – 2020
8.10.2.1 Middle East & Africa Apple iOS Tablet Shipments: 2014 – 2020
8.10.2.2 Middle East & Africa Android Tablet Shipments: 2014 – 2020
8.10.2.3 Middle East & Africa Windows Tablet Shipments: 2014 – 2020
8.10.2.4 Middle East & Africa Other Tablet Shipments: 2014 – 2020
8.10.3 Middle East & Africa Smartphone Shipments by OS Platform: 2014 – 2020
8.10.3.1 Middle East & Africa Apple iOS Smartphone Shipments: 2014 – 2020
8.10.3.2 Middle East & Africa Android Smartphone Shipments: 2014 – 2020
8.10.3.3 Middle East & Africa Bada Smartphone Shipments: 2014 – 2020
8.10.3.4 Middle East & Africa Blackberry OS Smartphone Shipments: 2014 – 2020
8.10.3.5 Middle East & Africa Firefox OS Smartphone Shipments: 2014 – 2020
8.10.3.6 Middle East & Africa LiMo Smartphone Shipments: 2014 – 2020
8.10.3.7 Middle East & Africa MeeGo Smartphone Shipments: 2014 – 2020
8.10.3.8 Middle East & Africa Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.10.3.9 Middle East & Africa Palm OS Smartphone Shipments: 2014 – 2020
8.10.3.10 Middle East & Africa Sailfish Smartphone Shipments: 2014 – 2020
8.10.3.11 Middle East & Africa Symbian Smartphone Shipments: 2014 – 2020
8.10.3.12 Middle East & Africa Tizen Smartphone Shipments: 2014 – 2020
8.10.3.13 Middle East & Africa Ubuntu Smartphone Shipments: 2014 – 2020
8.10.3.14 Middle East & Africa Other OS Smartphone Shipments: 2014 – 2020
8.11 North America mAdvertising Market: 2014 – 2020
8.11.1 North America mAdvertising Revenue by Country: 2014 – 2020
8.11.1.1 USA Mobile Advertising Revenue: 2014 – 2020
8.11.1.2 Canada Mobile Advertising Revenue: 2014 – 2020
8.11.2 North America Tablet Shipments by OS Platform: 2014 – 2020
8.11.2.1 North America Apple iOS Tablet Shipments: 2014 – 2020
8.11.2.2 North America Android Tablet Shipments: 2014 – 2020
8.11.2.3 North America Windows Tablet Shipments: 2014 – 2020
8.11.2.4 North America Other Tablet Shipments: 2014 – 2020
8.11.3 North America Smartphone Shipments by OS Platform: 2014 – 2020
8.11.3.1 North America Apple iOS Smartphone Shipments: 2014 – 2020
8.11.3.2 North America Android Smartphone Shipments: 2014 – 2020
8.11.3.3 North America Bada Smartphone Shipments: 2014 – 2020
8.11.3.4 North America Blackberry OS Smartphone Shipments: 2014 – 2020
8.11.3.5 North America Firefox OS Smartphone Shipments: 2014 – 2020
8.11.3.6 North America LiMo Smartphone Shipments: 2014 – 2020
8.11.3.7 North America MeeGo Smartphone Shipments: 2014 – 2020
8.11.3.8 North America Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.11.3.9 North America Palm OS Smartphone Shipments: 2014 – 2020
8.11.3.10 North America Sailfish Smartphone Shipments: 2014 – 2020
8.11.3.11 North America Symbian Smartphone Shipments: 2014 – 2020
8.11.3.12 North America Tizen Smartphone Shipments: 2014 – 2020
8.11.3.13 North America Ubuntu Smartphone Shipments: 2014 – 2020
8.11.3.14 North America Other OS Smartphone Shipments: 2014 – 2020
8.12 Western Europe mAdvertising Market: 2014 – 2020
8.12.1 Western Europe mAdvertising Revenue by Country: 2014 – 2020
8.12.1.1 Denmark Mobile Advertising Revenue: 2014 – 2020
8.12.1.2 Finland Mobile Advertising Revenue: 2014 – 2020
8.12.1.3 France Mobile Advertising Revenue: 2014 – 2020
8.12.1.4 Germany Mobile Advertising Revenue: 2014 – 2020
8.12.1.5 Italy Mobile Advertising Revenue: 2014 – 2020
8.12.1.6 Spain Mobile Advertising Revenue: 2014 – 2020
8.12.1.7 Sweden Mobile Advertising Revenue: 2014 – 2020
8.12.1.8 Norway Mobile Advertising Revenue: 2014 – 2020
8.12.1.9 UK Mobile Advertising Revenue: 2014 – 2020
8.12.1.10 Rest of Western Europe Mobile Advertising Revenue: 2014 – 2020
8.12.2 Western Europe Tablet Shipments by OS Platform: 2014 – 2020
8.12.2.1 Western Europe Apple iOS Tablet Shipments: 2014 – 2020
8.12.2.2 Western Europe Android Tablet Shipments: 2014 – 2020
8.12.2.3 Western Europe Windows Tablet Shipments: 2014 – 2020
8.12.2.4 Western Europe Other Tablet Shipments: 2014 – 2020
8.12.3 Western Europe Smartphone Shipments by OS Platform: 2014 – 2020
8.12.3.1 Western Europe Apple iOS Smartphone Shipments: 2014 – 2020
8.12.3.2 Western Europe Android Smartphone Shipments: 2014 – 2020
8.12.3.3 Western Europe Bada Smartphone Shipments: 2014 – 2020
8.12.3.4 Western Europe Blackberry OS Smartphone Shipments: 2014 – 2020
8.12.3.5 Western Europe Firefox OS Smartphone Shipments: 2014 – 2020
8.12.3.6 Western Europe LiMo Smartphone Shipments: 2014 – 2020
8.12.3.7 Western Europe MeeGo Smartphone Shipments: 2014 – 2020
8.12.3.8 Western Europe Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.12.3.9 Western Europe Palm OS Smartphone Shipments: 2014 – 2020
8.12.3.10 Western Europe Sailfish Smartphone Shipments: 2014 – 2020
8.12.3.11 Western Europe Symbian Smartphone Shipments: 2014 – 2020
8.12.3.12 Western Europe Tizen Smartphone Shipments: 2014 – 2020
8.12.3.13 Western Europe Ubuntu Smartphone Shipments: 2014 – 2020
8.12.3.14 Western Europe Other OS Smartphone Shipments: 2014 – 2020
9 Chapter 9: Conclusion, Key Industry Developments & Strategic Recommendations
9.1 The Importance of mAdvertising Performance Analytics
9.2 Emerging mAdvertising Competitors: Are Wireless Carriers a Threat to Google and Facebook?
9.3 Does Yahoo Stand a Change in the mAdvertising Market?
9.4 Market Share: Who Leads the Market?
9.5 Mobile OEMs: Are Apple and Samsung the Only OEMs with an mAdvertising Portfolio?
9.6 Dedicated Mobile Sites vs. Responsive Design: Impact on mAdvertising
9.7 Multiple Device Types and Operating Systems: Understanding the Nature of mAdvertising
9.8 Top Brands Embrace mAdvertising
9.9 Which Media/Application Categories Are Most Lucrative?
9.10 Strategic Recommendations
9.10.1 Advertisers
9.10.2 mAdvertising Service Providers
9.10.3 Wireless Carriers
9.10.4 Mobile Device OEMs


【レポート販売概要】

■ タイトル:グローバルモバイル広告市場(2014 – 2020):市場機会、課題、戦略、予測
■ 英文:The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts
■ 発行日:2014年4月
■ 調査会社:Signals and Systems Telecom
■ 商品コード:Signals-405071
■ 調査対象地域:グローバル
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  • 世界主要国におけるパピローマウイルス検査市場2015
    The report presents a detailed analysis of the Papillomavirus diagnostics market in the US, Europe (France, Germany, Italy, Spain, UK) and Japan. Current scientific views on the Papillomavirus definition, epidemiology and etiology are reviewed. The report provides the 5-year test volume and sales forecasts by country for the following market segments:     - Hospitals    &n …
  • FranceのMelamine市場:貿易(輸入、輸出)動向
    This market research report examines the foreign trade of France and its perspectives on the global market for Melamine. The report will be of considerable interest primarily to relevant strategic planners, senior company officials and importers/exporters, since it features invaluable information on Melamine export/import operations in France. The 2002-2011 period is covered, with more emphasis on …
  • 心臓再同期療法(CRT)デバイスの世界市場:CRT-D、CRT-P
    About Cardiac Resynchronization Therapy Devices According to the WHO, cardiovascular disease is one of the leading cause of death worldwide. It is estimated that around 17.5 million people died from cardiovascular disease, which accounted for 31% of all global deaths in 2012. Cardiovascular disease can be prevented by addressing behavioral risks such as obesity, cigarette smoking, and an unhealthy …
  • テレビ及び映画商品の世界市場:アパレル、玩具、アクセサリー、ゲーム、装飾
    About the TV and Movie Merchandise Market TV and movie merchandise includes licensed merchandise with characters and properties from feature films and television shows. The merchandise industry involves merchandise manufacturers buying licenses from film or TV production houses. Most merchandise related to TV shows and movies are seasonal. The majority of the sales of such merchandise happen durin …
  • 世界の小火器(Small Arm/ピストル、ライフル銃、半自動小銃、攻撃用ライフルおよび軽機関銃)市場動向2014 – 2019
    The global small arms market is expected to be $1,695.41 million in 2014 and is estimated to grow at a CAGR of 2.60% and reach $1,927.46 million in 2019. The change in nature of warfare has resulted in the increased production of small weapons. There is a need for more efficient systems in the battlefield for improved performance. The budget cut of pistols, rifles, submachine guns, and other small …
  • 世界のWebアプリケーションファイアウォール市場動向(2012-2016)
    TechNavio's analysts forecast the Global Web Application Firewall market to grow at a CAGR of 18.34 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to meet PCI DSS regulatory standards. The Global Web Application Firewall market has also been witnessing the integration of security functionalities. However, the increase in false-positive risk …
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