【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 STUDY OBJECTIVES 17
1.2 MARKET DEFINITION 18
1.3 SCOPE OF THE STUDY 18
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.1.1 List of major secondary sources 22
2.1.1.2 Key data from secondary sources 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Primary interviews with experts 23
2.1.2.2 Breakdown of primaries 24
2.1.2.3 Key data from primary sources 24
2.2 SECONDARY AND PRIMARY RESEARCH 25
2.2.1.1 Key industry insights 25
2.3 MARKET SIZE ESTIMATION 26
2.3.1 BOTTOM-UP APPROACH 26
2.3.1.1 Approach for capturing the market share by bottom-up analysis (Demand side) 26
2.3.2 TOP-DOWN APPROACH 27
2.3.2.1 Approach for capturing the market share by top-down analysis (Supply side) 27
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 29
2.5 RESEARCH ASSUMPTIONS 30
2.5.1 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31
4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING SOFTWARE MARKET DURING THE FORECAST PERIOD 36
4.2 PRECISION FARMING SOFTWARE MARKET IN ASIA-PACIFIC (APAC) 37
4.3 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL 37
4.4 COUNTRY-WISE ANALYSIS OF PRECISION FARMING SOFTWARE MARKET 38
4.5 LIFE CYCLE ANALYSIS 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 SEGMENTATION OF THE PRECISION FARMING SOFTWARE MARKET 41
5.2.1 BY DELIVERY MODEL 41
5.2.2 BY APPLICATION 41
5.2.3 BY SERVICE PROVIDER 42
5.2.4 BY GEOGRAPHY 42
5.3 MARKET EVOLUTION: PRECISION FARMING SOFTWARE MARKET 43
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 44
5.4.1.1 Increasing need of real-time data management through cloud computing 44
5.4.1.2 Government’s support to adopt modern agricultural techniques 45
5.4.1.3 Strengthening of intellectual property rights over agricultural innovations 46
5.4.1.4 Integration of mobile technology with farming techniques 46
5.4.1.5 Increasing use of agricultural software for maintaining farm efficiency 47
5.4.2 RESTRAINTS 47
5.4.2.1 High initial capital investment 47
5.4.3 OPPORTUNITIES 48
5.4.3.1 Integration of smartphone with agriculture hardware and software applications 48
5.4.3.2 High speed internet connectivity 49
5.4.4 CHALLENGES 49
5.4.4.1 Management of data for productive decision making 49
5.4.4.2 Lack of standardization in the precision farming industry 50
5.4.4.3 Dearth of technical acumen 50
5.4.5 WINNING IMPERATIVE 50
5.4.5.1 Sensing technology for smart farming 50
6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.3 TECHNOLOGY ROADMAP 52
6.3.1 KEY INDUSTRY TRENDS 52
6.3.1.1 Privacy and security principles for farm data 52
6.3.1.2 Big data presents lucrative opportunity for farm data analytics 54
6.3.1.3 Advance sensing technology that supports software technology 55
6.3.1.4 Pervasive automation leading to large scale adoption of precision farming software 55
6.3.1.5 Mobile computing shaping precision farming software market 55
6.4 MERGERS AND ACQUISITIONS AND VENTURE FUNDING IN THE PRECISION FARMING SOFTWARE MARKET 55
6.4.1 MERGERS AND ACQUISITIONS OF SOFTWARE-BASED PRECISION FARMING COMPANIES, 2010–2016 56
6.4.2 VENTURE FUNDING AND INVESTMENTS IN SOFTWARE-BASED PRECISION FARMING COMPANIES, 2013–2016 57
6.5 PORTER’S FIVE FORCES ANALYSIS 59
6.5.1 INTENSITY OF COMPETITIVE RIVALRY 61
6.5.2 THREAT OF SUBSTITUTES 62
6.5.3 BARGAINING POWER OF BUYERS 63
6.5.4 BARGAINING POWER OF SUPPLIERS 64
6.5.5 THREAT OF NEW ENTRANTS 65
7 PRECISION FARMING SOFTWARE MARKET, BY DELIVERY MODEL 66
7.1 INTRODUCTION 67
7.2 LOCAL/WEB-BASED 69
7.3 CLOUD-BASED 72
7.3.1 SOFTWARE AS A SERVICE (SAAS) 76
7.3.2 PLATFORM AS A SERVICE (PAAS) 77
8 PRECISION FARMING SOFTWARE MARKET, BY APPLICATION 78
8.1 INTRODUCTION 79
8.2 YIELD MONITORING 81
8.3 FIELD MAPPING 83
8.4 CROP SCOUTING 85
8.5 WEATHER TRACKING AND FORECASTING 87
8.6 IRRIGATION MANAGEMENT 89
8.7 INVENTORY MANAGEMENT 90
8.8 FARM LABOR MANAGEMENT 92
8.9 FINANCIAL MANAGEMENT 94
8.10 OTHERS 95
9 PRECISION FARMING SOFTWARE MARKET, BY SERVICE PROVIDER 97
9.1 INTRODUCTION 98
9.2 SYSTEM INTEGRATORS 100
9.3 MANAGED SERVICES PROVIDERS 101
9.3.1 FARM OPERATION SERVICES 101
9.3.2 DATA SERVICES 101
9.3.3 ANALYTICS SERVICES 101
9.4 CONNECTIVITY SERVICES PROVIDERS 103
9.5 ASSISTED PROFESSIONAL SERVICES PROVIDERS 104
9.5.1 SUPPLY CHAIN MANAGEMENT SERVICES 104
9.5.2 CLIMATE INFORMATION SERVICES 104
9.5.3 OTHERS 105
9.6 MAINTENANCE, SOFTWARE UPGRADATION, AND SUPPORT SERVICES PROVIDERS 106
10 GEOGRAPHIC ANALYSIS 108
10.1 INTRODUCTION 109
10.2 AMERICAS 111
10.2.1 NORTH AMERICA 114
10.2.1.1 Presence of major companies and high adoption rate of precision farming software in the region 114
10.2.1.2 U.S. 117
10.2.1.3 Canada 117
10.2.1.4 Mexico 118
10.2.2 SOUTH AMERICA 118
10.2.2.1 Practice of extensive agriculture in emerging countries such as Brazil is driving the growth of the precision farming software market in South America 118
10.2.2.2 Brazil 121
10.2.2.3 Argentina 121
10.2.2.4 Rest of South America 121
10.3 EUROPE 122
10.3.1 INCREASING SUPPORTING INFRASTRUCTURE FOR PRECISION FARMING SOFTWARE IN EUROPE IS FUELING THE GROWTH OF THIS MARKET 122
10.3.2 GERMANY 125
10.3.3 U.K. 125
10.3.4 FRANCE 125
10.3.5 ITALY 126
10.3.6 THE NETHERLANDS 126
10.3.7 REST OF EUROPE 126
10.4 ASIA-PACIFIC 128
10.4.1 INCREASING GOVERNMENT SUPPORT AND AVAILABILITY OF LARGE FARMLANDS DRIVING THE GROWTH OF PRECISION FARMING SOFTWARE MARKET IN THE APAC REGION 128
10.4.2 CHINA 131
10.4.3 JAPAN 131
10.4.4 AUSTRALIA 131
10.4.5 INDIA 132
10.4.6 SOUTH KOREA 132
10.4.7 REST OF APAC 132
10.5 REST OF WORLD 134
10.5.1 PRESENCE OF TECHNOLOGICALLY-ADVANCED COUNTRIES SUCH AS ISRAEL AND SOUTH AFRICA IS DRIVING THE GROWTH OF THE PRECISION FARMING SOFTWARE MARKET 134
10.5.2 AFRICA 135
10.5.2.1 South Africa 135
10.5.3 MIDDLE EAST 135
10.5.4 RUSSIA 136
11 COMPETITIVE LANDSCAPE 138
11.1 OVERVIEW 138
11.2 MARKET RANKING ANALYSIS FOR THE PRECISION FARMING SOFTWARE MARKET, 2015 139
11.3 COMPETITIVE SITUATION AND TRENDS 140
11.4 STARTUP SCENARIO 141
11.4.1 LIST OF MAJOR STARTUPS 141
11.5 RECENT DEVELOPMENTS 142
11.5.1 NEW PRODUCT LAUNCHES 142
11.5.2 AGREEMENTS, PARTNERSHIPS, AND CONTRACTS 147
11.5.3 MERGERS AND ACQUISITIONS 151
12 COMPANY PROFILES 152
12.1 INTRODUCTION 152
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
12.2 DEERE & COMPANY 153
12.3 TRIMBLE INC 157
12.4 AGJUNCTION, INC. 161
12.5 SST DEVELOPMENT GROUP INC. 164
12.6 ITERIS, INC. 167
12.7 RAVEN INDUSTRIES INC. 171
12.8 AG LEADER TECHNOLOGY 173
12.9 CONSERVIS CORPORATION 175
12.10 DICKEY-JOHN CORPORATION 176
12.11 FARMERS EDGE INC. 177
12.12 THE CLIMATE CORPORATION 179
12.13 TOPCON POSITIONING SYSTEMS, INC. 181
12.14 KEY INNOVATORS 183
12.15 GRANULAR, INC. 183
12.16 AURURAS S.R.L 183
12.17 GROWNETICS, INC. 184
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 185
13.1 INSIGHTS FROM INDUSTRY EXPERTS 185
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 189
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 191
13.5 AVAILABLE CUSTOMIZATION 193
13.6 RELATED REPORTS 194
13.7 AUTHOR DETAILS 195
【レポート販売概要】
■ タイトル：精密農法ソフトウェアの世界市場予測（～2022年）■ 英文：Precision Farming Software Market by Delivery Model (Local/web-based, Cloud-Based, SaaS, PaaS), Application (Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting), Service Provider, and Geography - Global Forecast to 2022
■ 発行日：2017年2月2日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-SE-3343
■ 調査対象地域：グローバル
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