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Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fourth Edition (Code:MCM312240216)

【レポートの概要(一部)】

Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fourth Edition provides a complete understanding of the mobile software marketplace. The reader will learn about mobile applications from the inception and evolution of applications on mobile platforms, to current market trends. The state of the current market is defined through current market statistical data, financial and sales trends, user surveys, and assessing the impressions of news media outlets. Each of the top hardware and software platforms are reviewed and evaluated to provide a thorough understanding of the competitive landscape of the smart phone market. This research is an essential read for any organization directly or indirectly involved in the mobile marketplace. Market Survey As part of this research, a detailed survey was conducted addressing the following mobile application related factors: Primary use of phone (personal, work, both, other) Type of phone/OS used (iPhone, Blackberry, Windows Mobile device, Android, WebOS, Symbian, Linux, other) Text entry method (keyboard, T9 or similar, On-screen keyboard, or both) Primary navigation tool (touch screen, thumbwheel, roller ball, directional keys, optical pad, other) Additional phone features (GPS, compass, motion/tilt sensor, camera [still or still and video], memory expansion slot, other) Length of phone usage/possession (less than 3 months, 3-6 months, 6-12 months, 1-2 years, more than 2 years) Service plan (branded plan to device, smart phone designed plan, generic plan, generic plan plus data, other) Tethering ability (not allowed on plan, included in plan, added to plan, N/A) Data usage (unlimited, per byte/MB/GB, don’t know, N/A) Length of service with operator (less than 3 months, 3-6 months, 6-12 months, 1-2 years, 2-5 years, more than 5 years) Reason for choosing operator (coverage, cost, plans, devices, speed, quality, customer service, other) Installed applications on current phone (yes or no) Installing applications – how difficult (easy, average, hard, difficult) Source of applications (manufacturer store, carrier store, third-party store, website, application author’s source, wrote yourself, other) Management of applications (on own device, software with device, third-party software, Web-based tool, carrier does it, command shell, other) Applications or mobile websites (application run and save on device, mobile website run and keep on website, both, don’t know, other) Frequency of application usage (once a month, once a week, 2-5 times a week, once a day, 2-5 times a day, 5-10 times a day, hourly or more) Favorite applications (1-2 applications, 3-5 applications, 6-10 applications, 10-20 applications, more) Applications extend or enhance device (make existing features better, add new features to device, both, other) Switching between applications (complete first task in application then switch, switch then complete first task, switch back and forth frequently, lose track of applications being used, other) Length of application usage (more than on year, 6-12 months, 3-6 months, 1-3 months, several weeks, about a week, a day or two, less than a day, other) How often applications purchased (only buy trusted, reviewed applications, mostly paid and a few free, half paid and half free, all free, other) How many paid applications (0, 1-5, 6-10, 11-20, more) Most spent on application (nothing, $0.99, $5, $10, $25, $50, more than $50, other) Advertisement sensitivity (keep ads off, don’t mind small ones, splash ad is OK only on startup, would be willing to have ad supported service, other) Application upgrades (never, once but not good experience, up to once a month, always upgrade, never, other) Plans to purchase new smart phone (never – don’t ever want one, never – like the one I have, considering it, sometime in 3-6 months, before end of the year, in a year or so, when current plan is complete, when current phone breaks, when current plan expires, other) Report Structure: Detailed 128 report (see Table of Contents) Mobile Application Survey results (14 page summary) Research data including company financials, handset metrics, phone sales, and more

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【日本語概要(※自動翻訳出力)】

※以下は、Microsoft社の翻訳システムを使用した自動翻訳結果です。レイアウト崩れと不自然な日本語表現が多く表示されます。

。。。(後略)

【レポートの目次(一部)】

1 EXECUTIVE SUMMARY 6
2 DEFINITION OF A MOBILE APP 8
2.1 WHAT SEPARATES AN APP FROM A BUNDLED DEVICE FEATURE? 8
2.2 EXAMPLES OF CURRENT MOBILE APPS 8
3 HISTORY OF MOBILE PLATFORM PROGRAMMING 9
3.1 THE FIRST WIDGET 9
3.2 HARDWARE WIDGETS? 9
3.3 HARDWARE AND SOFTWARE EVOLUTION 11
3.3.1 Hardware evolution 11
3.3.1.1 The Smartphone revolution 11
3.3.2 Development platform evolution 12
3.3.2.1 Palm 12
3.3.2.2 WAP, WML, and HTML 13
3.3.2.2.1 HTML and Mini Browsers 14
3.3.2.2.2 Adobe, Flash, and SilverLight 14
3.3.2.2.3 JavaScript 14
3.3.2.2.4 AJAX 15
3.3.3 Development future 15
4 PLATFORM ARCHITECTURES 16
4.1 PLATFORM SPECIFIC DEVELOPMENT 16
4.1.1 Symbian 16
4.1.2 Windows Mobile, Windows Phone 7 17
4.1.3 Blackberry OS 18
4.1.4 iPhone OSX 19
4.1.5 Linux 20
4.1.6 Palm OS 21
4.1.7 Danger Hiptop, SideKick 21
4.1.8 Android 22
4.2 PORTABLE APP DEVELOPMENT 23
4.2.1 J2ME Platform 23
4.3 WEB BASED APPS 24
4.3.1 WAP/WML/XML 24
4.3.2 HTML 25
4.3.2.1 Browser Constraints by Platform 25
5 KEY DEVELOPMENT CONCEPTS 25
5.1 SIZE CONSTRAINTS 26
5.1.1 Compact Code 26
5.1.2 Compact File Space 26
5.2 DISPLAY CONSTRAINTS 27
5.2.1 Display Sizes and Standards 27
5.2.2 Multiple Displays 28
5.3 INPUT AND CONTROLS 28
5.3.1 Input device types 28
5.3.1.1 Keypad 29
5.3.1.2 Keyboard 29
5.3.1.3 Touch Screen 29
5.3.1.4 Scroll Wheel 30
5.3.1.5 Thumb Sticks, Roller Balls, and Direction Pads. 30
5.3.2 Environmental Controls 31
5.3.2.1 Motion and Orientation Sensors 31
5.3.2.2 Light Sensors 31
5.3.3 Peripheral Access 31
5.3.3.1 GPS onboard and off 31
5.3.3.2 Bluetooth 32
5.3.3.3 Infrared 32
5.4 NETWORK ACCESS 32
5.4.1 Connection Persistence 32
5.4.1.1 Dial on Demand 32
5.4.1.2 Always On 33
5.4.2 Connection Types and Limitations 33
5.4.2.1 Cellular Data 33
5.4.2.2 WiFi 33
5.4.2.3 WiMax 34
5.4.2.4 Bluetooth 35
5.5 PROCESSING 35
5.5.1 Platforms and Speeds 35
5.6 WEB APP DEVELOPMENT 36
5.6.1 Limitations of Web Based Applications 37
5.6.2 A note about WAP/WML translators, compression gateways, and proxies 37
5.7 LICENSING 38
5.7.1 License Model Table by Platform 38
6 MARKETS 39
6.1 MOBILE ADVERTISING 39
6.1.1 The Advertising Double Edged Sword 39
6.2 MARKET SUMMARY 40
6.2.1 Case Study RIM 40
6.2.2 Case Study Apple 41
6.2.3 Case Study PopCap Games 41
6.2.4 Case Study Car Locator 42
6.2.5 Platform Market Share 43
6.3 MARKET SIZING 44
6.3.1 Predicted Mobile Sales 44
6.3.2 Predicted Smart Phone Sales 44
6.3.3 Predicted Mobile Application Sales and Revenue 45
6.3.4 Recent Market Developments as Growth Indicators 46
7 MARKET SIZING AND FORECAST 46
7.1 SMART PHONE MARKET PERFORMANCE 47
7.2 APPLICATION STORE MARKET PERFORMANCE 50
7.2.1 Handango Mobile Content 50
7.2.2 Apple App Store Mobile Content 52
7.2.2.1 Medialets App Store and Android Marketplace Analysis 53
7.3 INDIVIDUAL APPLICATION PERFORMANCE 57
7.4 RECOMMENDATIONS FOR THE MOBILE APP MARKETPLACE 58
8 SMART PHONE USER SURVEY 59
9 MARKET BREAKDOWN BY MOBILE OPERATING SYSTEM 72
9.1 SYMBIAN 72
9.2 RIM BLACKBERRY 73
9.3 APPLE OSX MOBILE 74
9.4 GOOGLE ANDROID 78
9.5 WINDOWS MOBILE AND PHONE 7 82
9.6 PALM WEBOS 86
9.7 SAMSUNG BADA 87
9.8 EMERGING PLATFORMS 88
10 MOBILE APPLICATION EXAMPLES 89
10.1 SALESFORCE 89
10.2 DEXTERRA 90
10.3 AMERICA’S EMERGENCY NETWORK 92
11 CARRIER AND VENDOR ADAPTATIONS 93
11.1 TOPOLOGY AND NETWORK CHANGES 93
11.2 POLICY CHANGES 93
11.2.1 Open Network Movements 94
11.2.2 Billing Plan Changes 94
11.3 INFRASTRUCTURE HARDWARE CHANGES 94
11.3.1 Location Based Services 94
11.3.2 WiFi Localized Service Hosting 95
11.3.3 Network Monitoring Changes and Effects 95
11.4 HANDSET MANUFACTURER CHANGES 95
11.4.1 Integrating New Handset Features 95
11.4.2 Evolving the Handset 95
11.5 SOFTWARE CHANGES 96
11.5.1 Mobile Browser Evolution 96
11.5.2 Multiple Platform Mobile Operating Systems 97
12 THE FUTURE OF APPS 97
12.1 INNOVATIVE SOLUTIONS ON THE HORIZON 97
12.1.1 Context and Location Sensitive Applications 97
12.1.2 Pay Point Solutions 97
12.1.3 Swarm Data Mining 98
12.2 PREDICTIONS FOR THE NEXT GENERATION 99
12.2.1 Obsolescence of the Wallet 99
12.2.1.1 Digital ID 99
12.2.1.2 Electronic Signature 100
12.2.2 Convergence of Portable Devices 100
12.2.2.1 Geo Tagging Multimedia 100
12.2.2.2 Geocasting, Personal Bro
.....


【日本語目次(※自動翻訳出力)】

※以下は、Microsoft社の翻訳システムを使用した自動翻訳結果です。レイアウト崩れと不自然な日本語表現が多く表示されます。

。。。(後略)

【レポート販売概要】

■ タイトル:Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fourth Edition
■ 発行日:2011年2月1日
■ 調査会社:Mind Commerce
■ 商品コード:MCM312240216
■ 調査対象地域:グローバル

▼当市場調査レポートの詳細内容確認、お問い合わせ及びご購入申込は下記ページでお願いします。▼
Mobile Applications and Widgets: Portable Applications on Mobile Platforms, Fourth Edition ( / MCM312240216)

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