玩具の世界市場2015-2019...市場調査レポートについてご紹介

【英文タイトル】Toys and Games Market 2015-2019

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玩具の世界市場2015-2019 (Code:IRTNTR7706)

【レポートの概要(一部)】

Technavio market research analyst predicts the global toys and games market to grow at a CAGR of 5% during the forecast period. The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and games accounted for 13% of the total online retail sales in North America.

The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

Product segmentation and analysis of the toys and games market
– Plush toys
– Infant/pre-school toys
– Activity toys
– Dolls
– Games and puzzles
– Ride-on

Plush toys dominated the market during 2014 with a market share of around 23% and is expected to reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for decorating or gifting on special occasions such as birthdays or Valentine’s Day.

Segmentation by distribution channel and analysis of the toys and games market
– Specialty stores
– Hypermarkets/supermarkets
– Department stores
– E-retailers
– General retailers

Specialty stores accounted for 47% of the distribution market during 2014. These stores include independent retail stores that exclusively offer products in a single category and sell branded toys and games. For instance, Toys “R” Us is a specialty store that provides toys and games in the US.

The Americas accounted for the largest market share of around 44% during 2014. The report predicts this region to maintain its market dominance until the end of 2019, growing at a rate of 4%. The promotion and discounting of toys and games is the major factor for the growth of the market in this region.  Lego is a leading player in the toys and games market in Brazil, and the company focuses mainly on construction toys.

The global toys and games market is highly fragmented and includes numerous big and small vendors and large retail chains. The vendors in this market compete on the basis of product differentiation, price, brand loyalty, easy availability of products, and technology.

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【日本語概要(※自動翻訳出力)】

※以下は、Microsoft社の翻訳システムを使用した自動翻訳結果です。レイアウト崩れと不自然な日本語表現が多く表示されます。

。。。(後略)

【レポートの目次(一部)】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by distribution channel

PART 07: Market segmentation by product
• Global plush toys market
• Global infant/preschool toys market
• Global activity toys market
• Global dolls market
• Global games and puzzles market
• Global ride-on toys market
• Global other toys market

PART 08: Geographical segmentation
• Toys and games market in Americas
• Toys and games market in EMEA
• Toys and games market in APAC

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape
• Competitive scenario
• Other prominent vendors

PART 16: Key vendor analysis
• Hasbro
• Lego
• Mattel
• Ravensburger
• TOMY

PART 17: Appendix
• List of abbreviations

PART 18: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Overview of global toys and games market
Exhibit 03: Global toys and games market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global toys and games market by distribution channel 2014
Exhibit 06: Global toys and games market by product 2014
Exhibit 07: Global toys and games market by product 2019
Exhibit 08: Global plush toys market 2014-2019 ($ billions)
Exhibit 09: Global infant/preschool toys market 2014-2019 ($ billions)
Exhibit 10: Global activity toys market 2014-2019 ($ billions)
Exhibit 11: Global dolls market 2014-2019 ($ billions)
Exhibit 12: Global games and puzzles market 2014-2019 ($ billions)
Exhibit 13: Global ride-on toys market 2014-2019 ($ billions)
Exhibit 14: Global other toys market 2014-2019 ($ billions)
Exhibit 15: Global toys and games market by geographical segmentation 2014
Exhibit 16: Global toys and games market by geographical segmentation 2019
Exhibit 17: Toys and games market in Americas 2014-2019 ($ billions)
Exhibit 18: Toys and games market in EMEA 2014-2019 ($ billions)
Exhibit 19: Toys and games market in APAC 2014-2019 ($ billions)
Exhibit 20: Key leading countries
Exhibit 21: Major drivers in global toys and games market
Exhibit 22: Impact of drivers
Exhibit 23: Major challenges in global toys and games market
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Major trends in global toys and games market
Exhibit 26: Major vendors in global toys and games market
Exhibit 27: Hasbro: Business segmentation by revenue 2014
Exhibit 28: Hasbro: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 29: Hasbro: Geographical segmentation by revenue 2014
Exhibit 30: Mattel: Business segmentation by revenue 2014
Exhibit 31: Mattel: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 32: Mattel: Geographical segmentation by revenue 2014
Exhibit 33: TOMY: Business segmentation by revenue 2014
Exhibit 34: TOMY: Business segmentation by revenue 2013 and 2014 ($ billions)

.....

【日本語目次(※自動翻訳出力)】

※以下は、Microsoft社の翻訳システムを使用した自動翻訳結果です。レイアウト崩れと不自然な日本語表現が多く表示されます。

。。。(後略)

【レポート販売概要】

■ タイトル:玩具の世界市場2015-2019
■ 英文:Toys and Games Market 2015-2019
■ 発行日:2015年12月23日
■ 調査会社:Technavio
■ 商品コード:IRTNTR7706
■ 調査対象地域:世界

▼当市場調査レポートの詳細内容確認、お問い合わせ及びご購入申込は下記ページでお願いします。▼
玩具の世界市場2015-2019 (Toys and Games Market 2015-2019 / IRTNTR7706)

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