【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Countries covered
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Overview of mobile coupons
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Geographical segmentation
• Global mobile coupons market by geography
• EMEA
• Americas
• APAC
PART 07: Market drivers
• Growth in smartphone and Internet users
• Higher redemption rates
• Embracing mobile data services
PART 08: Impact of drivers
PART 09: Market challenges
• Distribution channel remains non-targeted
• Infrastructure inadequacies
• Lack of awareness and slow adoption of mobile payments in developing countries
PART 10: Impact of drivers and challenges
PART 11: Market trends
• Leverage social media channels for better customer connectivity and market penetration
• Tapping different market segment
• Digitized coupons heavily funded through digital platforms
PART 12: Vendor landscape
• Competitive landscape
• Other prominent vendors
PART 13: Key vendor profile
• Apple
• Google
• PayPal
• Visa
• Recent developments
PART 14: Appendix
• List of abbreviations
PART 15: Explore Technavio
[List of Exhibits]
Exhibit 01: Countries covered for market analysis
Exhibit 02: Features of mobile-to-mobile based coupons
Exhibit 03: Advantages of mobile coupons
Exhibit 04: Types of coupons
Exhibit 05: Global mobile coupons market 2015-2020 ($ billions)
Exhibit 06: Uses of coupon
Exhibit 07: Best practices for creating an effective mobile couponing campaign
Exhibit 08: Unsolicited messages
Exhibit 09: Terms and conditions
Exhibit 10: Format and delivery
Exhibit 11: Mobile coupon design
Exhibit 12: Redemption mechanisms: Types
Exhibit 13: Clearing options: Types
Exhibit 14: Mobile solutions: Advantages
Exhibit 15: Five forces analysis
Exhibit 16: Global mobile coupons market by geography 2015 and 2020
Exhibit 17: Mobile coupons market in EMEA 2015-2020 ($ billions)
Exhibit 18: Examples of mobile couponing
Exhibit 19: Four standard elements of GSM Association framework
Exhibit 20: Mobile coupons market in the Americas 2015-2020 ($ billions)
Exhibit 21: Mobile coupons market in APAC 2015-2020 ($ billions)
Exhibit 22: Ways to increase mobile coupon redemption rates
Exhibit 23: Impact of drivers
Exhibit 24: Reasons for infrastructure inadequacies
Exhibit 25: Brand coupon redemption
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Factors that drive customer satisfaction
Exhibit 28: Customer connectivity
Exhibit 29: Innovations in customer services
Exhibit 30: Benefits of social media
Exhibit 31: Examples of companies that provide mobile coupons
Exhibit 32: Benefits of solutions offered to merchants and developers
Exhibit 33: Major company financials 2015
Exhibit 34: Recent developments
【レポート販売概要】
■ タイトル：モバイルクーポンの世界市場2016-2020■ 英文：Global Mobile Coupons Market 2016-2020
■ 発行日：2016年11月15日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10806
■ 調査対象地域：グローバル
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