デジタルインテリジェンスプラットフォームの世界市場予測（～2022年）...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakdown of primaries 19
2.1.2.2 Key industry insights 19
2.2 MARKET SIZE ESTIMATION 21
2.3 RESEARCH ASSUMPTIONS & LIMITATIONS 23
2.3.1 ASSUMPTIONS 23
2.3.2 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL INTELLIGENCE PLATFORM MARKET 28
4.2 DIGITAL INTELLIGENCE PLATFORM MARKET: BY VERTICAL AND REGION 29
4.3 DIGITAL INTELLIGENCE PLATFORM MARKET: SOCIAL MEDIA TOUCHPOINT, BY REGION 30
4.4 DIGITAL INTELLIGENCE PLATFORM MARKET: RETAIL & E-COMMERCE VERTICAL,
BY REGION 30
4.5 ASIA PACIFIC DIGITAL INTELLIGENCE PLATFORM MARKET: BY COMPONENT 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Adoption of digital intelligence platform for competitive differentiation and increasing customer retention 33
5.2.1.2 Increasing focus on social media analytics and personalization 33
5.2.1.3 Need for optimizing digital experiences across all touchpoints 33
 
5.2.2 RESTRAINTS 34
5.2.2.1 Data silos and complexity of data integration 34
5.2.2.2 Lack of digital skillset and resources 34
5.2.3 OPPORTUNITIES 34
5.2.3.1 Rapid advancements in Artificial Intelligence (AI) and IoT
(Internet of Things) technologies 34
5.2.3.2 Digital engagement through virtual reality and augmented reality 35
5.2.4 CHALLENGES 35
5.2.4.1 Data security and privacy issues 35
5.2.4.2 Varying structure of regulatory policies 35
5.3 USE CASES 36
6 DIGITAL INTELLIGENCE PLATFORM MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 DATA MANAGEMENT 39
6.3 ANALYTICS 39
6.4 ENGAGEMENT OPTIMIZATION 40
7 DIGITAL INTELLIGENCE PLATFORM MARKET, BY TOUCHPOINT 41
7.1 INTRODUCTION 42
7.2 WEB 43
7.3 COMPANY WEBSITE 44
7.4 MOBILE 44
7.5 SOCIAL MEDIA 45
7.6 EMAIL 46
7.7 KIOSKS & POS 46
7.8 OTHERS 47
8 DIGITAL INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE 48
8.1 INTRODUCTION 49
8.2 SMALL & MEDIUM ENTERPRISES (SMEs) 50
8.3 LARGE ENTERPRISES 51
9 DIGITAL INTELLIGENCE PLATFORM MARKET, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 BFSI 54
9.3 PUBLIC SECTOR 55
9.4 TELECOMMUNICATION & IT 55
9.5 RETAIL & E-COMMERCE 56
9.6 MEDIA & ENTERTAINMENT 57
9.7 TRAVEL & HOSPITALITY 57
 
9.8 HEALTHCARE 58
9.9 OTHERS 59
10 DIGITAL INTELLIGENCE PLATFORM MARKET, BY REGION 60
10.1 INTRODUCTION 61
10.2 NORTH AMERICA 63
10.3 EUROPE 68
10.4 ASIA PACIFIC (APAC) 70
10.5 LATIN AMERICA 75
10.6 MIDDLE EAST AND AFRICA (MEA) 77
11 COMPETITIVE LANDSCAPE 79
11.1 OVERVIEW 79
11.2 COMPETITIVE SITUATIONS AND TRENDS 80
11.2.1 NEW PRODUCT LAUNCHES 81
11.2.2 EXPANSIONS 82
11.2.3 MERGERS & ACQUISITIONS 83
11.2.4 AGREEMENTS, PARTNERSHIPS, CONTRACTS & COLLABORATIONS 84
11.3 MARKET STANDING, BY KEY PLAYER 87
12 COMPANY PROFILES 88
(Business Overview, Products Offered, Recent Developments, Swot Analysis, Mnm View)*
12.1 ADOBE SYSTEMS 88
12.2 IBM 92
12.3 SAS INSTITUTE 97
12.4 GOOGLE 101
12.5 EVERGAGE 104
12.6 MIXPANEL 106
12.7 OPTIMIZELY 108
12.8 WEBTREKK 111
12.9 NEW RELIC 113
12.10 LOCALYTICS 116
12.11 CXENSE 118
*Details on Business Overview, Products Offered, Recent Developments, Swot Analysis, Mnm View might not be captured in case of unlisted companies.
12.12 KEY INNOVATORS 120
12.12.1 TEALIUM 120
12.12.2 KISSMETRICS 120
12.12.3 ENSIGHTEN 120
 
13 APPENDIX 121
13.1 INDUSTRY EXCERPTS 121
13.2 DISCUSSION GUIDE 122
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 126
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 128
13.5 AVAILABLE CUSTOMIZATIONS 129
13.6 RELATED REPORTS 129
13.7 AUTHOR DETAILS 130