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■ 英文：Insight Report: Banking the Mass Affluent
■ 発行日：2015年4月29日
■ 調査会社：Timetric
■ 商品コード：VR1153MR
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
1 Executive Summary
2 Global Snapshot of the Mass Affluent Market
2.1 Market Potential of Mass Affluent Consumers
2.2 The Mass Affluent – Key Financial Challenges
2.3 Evolving Regulatory Framework
3 Why Banks Serve Mass Affluent Consumers?
4 How Should Banks Target Mass Affluent Consumers?
4.1 Winning the Elusive Market
4.1.1 Developing specialized menu of products and services
4.1.2 Providing exemplary customer experience
4.1.3 Offering personalized advice and assistance to consumers
4.1.4 Engaging consumers through digital channels
4.2 In-Depth Analysis of Mass Affluent Consumers
4.3 Why Have Banks Been Slow to Capitalize on the Market?
5 Case Studies
5.1 Santander Select – a mix of products and services for mass affluent consumers
5.2 Capitec Bank – targeting the mass affluent for sustainable growth
5.3 Product bundling – HSBC’s linking of the Premium credit card with Premium banking
5.4 Citizens Bank’s expansion strategy to target mass affluent
5.5 Bank of America simplified financial management with Merrill Edge
5.6 SunTrust Bank’s SummitView – a disruption in online financial planning platform
6 The Way Forward for Banks
7 Appendix
7.1 Methodology
7.2 Contact Timetric
7.3 About Timetric
7.4 Timetric’s Services
7.5 Disclaimer
【レポート販売概要】
■ タイトル：マス富裕層向けの金融サービス市場■ 英文：Insight Report: Banking the Mass Affluent
■ 発行日：2015年4月29日
■ 調査会社：Timetric
■ 商品コード：VR1153MR
■ 調査対象地域：グローバル
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