【レポートの概要（一部）】
1. Executive Summary
1.1 Global OTT Market Overview
1.2 OTT Market Definition
1.3 Market Segmentation
1.4 Main Drivers For Global OTT Media Delivery
1.5 Restraints to OTT Media Delivery Applications
1.6 Benefits of This Report
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Reports
1.10 About Visiongain
2. Introduction to OTT Media Delivery Services
2.1 VoD
2.1.1 Different Channels to Transmit OTT VoD Services
2.2 OTT Voice/Message Services
2.2.1 Global VoIP Protocol Maze
2.2.2 Difference Between Traditional and OTT Voice Services
2.2.3 Advantages of OTT Voice/Message
2.3 OTT Music Consumption
2.4 OTT Gaming
2.5 Main Drivers of Global OTT Media Adoption
2.5.1 Network Externalities
2.5.2 Cross-Platform Applications
2.5.3 Attractive & User Friendly Platforms
2.5.4 Increasing Adoption of Mobile Broadband Devices
2.5.5 Increasing Availability of Mobile Broadband Networks
2.5.6Changing Consumer Habits and Preferences
2.5.7 OTT Companies Investing Heavily In Network Infrastructure
3. Global OTT Media Delivery Submarket Forecast 2014-2019
3.1 OTT Submarket Forecast: Global VoD Market 2014-2019
3.1.1 European VoD vs. APAC VoD Market 2014-2019
3.1.2 North American VoD Market 2014-2019
3.1.3 Netflix Expansion
3.2 OTT Submarket Forecast: Global Voice & Message Market
3.2.1 Global OTT Voice/Message Subscriptions Forecast
3.2.2 Main OTT Voice/Message Service Providers
3.2.2.1 WeChat (Weixin)
3.2.2.2 Line Corporation
3.2.2.3 Skype
3.2.2.4 Viber
3.3 OTT Submarket Forecast: Global OTT Music Consumption Market
3.3.1 The U.S OTT Music Consumption Market Forecast 2014-2019
3.4 OTT Submarket Forecast: Global OTT Games Market 2014-2019
3.4.1 Freemium Model Leading the Global OTT Gaming Market
4. Regional OTT Market Forecast 2014-2019
4.1 North American OTT Media Delivery Revenue Forecast 2014-2019
4.2 Asia Pacific OTT Media Delivery Revenue Forecast 2014-2019
4.3 European OTT Media Delivery Revenue Forecast 2014-2019
4.4 Latin American OTT Media Delivery Revenue Forecast 2014-2019
4.5 Middle East and Africa OTT Media Delivery Revenue Forecast 2014-2019
5. The Consequences of OTT Media Delivery Services
5.1 Decreasing Revenues for Voice and SMS
5.2 Increasing Revenues from Upgrading Customers
5.3 Decreasing Churn Rate
6 Telecoms Response to OTT Providers
6.1 Telecoms Operators Completely Blocking OTT Providers
6.1.1 Traffic Management
6.1.1.1 Traffic Management Techniques
6.1.1.2 Data Caps
6.1.1.3 Prioritisation
6.1.1.4 Differentiated Throttling
6.1.1.5 Access-Tiering
6.2 Telecoms Operators Charging Premium Rates to OTT Applications
6.3 Telecoms Operators Can Compete Through Product Differentiation
6.3.1 Telecoms Operators Launching Their Own OTT Services
6.3.2 Options to Launch Own Brand OTT Services
6.4 Telecoms Operators Cooperating with OTT Providers
6.5 Carriers API
6.6 Operators Launching VoLTE
6.6.1 VoLTE Benefits for Consumers
6.6.2 VoLTE Downsides for Consumers
7. Largest OTT Providers
7.1 Microsoft
7.2 Apple Inc
7.3 Google
7.4 Tencent Holdings
7.5 Facebook
7.6 Rakuten Inc.
7.7 King Digital Entertainment Plc.
7.8 Spotify Limited.
7.9 Vonage
7.10 RingCentral
8 Conclusions
8.1 The Importance of Global Smartphone & Broadband Penetration
8.2 Deployment of LTE & WiMAX Networks for VoLTE
8.3 Operators Will Respond differently to All Forms of VoIP
8.4 Innovation Will Be A Key Driver of Growth For The Global OTT Media Delivery Submarket
8.5 Which Global Regions Provide The Largest Opportunities?
8.6 The Global Recession & The Growth in OTT
9. Glossary
【レポート販売概要】
■ タイトル：世界のOTT(Over-The-Top)メディア配信サービス市場■ 英文：OVER THE TOP (OTT) MEDIA DELIVERY SERVICES MARKET 2014-2019 : Strategies for Global Audio, Message, Voice, Gaming & Video on Demand (VoD)
■ 発行日：2014年11月
■ 調査会社：visiongain
■ 商品コード：VGAIN4120213
■ 調査対象地域：グローバル
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