【レポートの概要(一部)】
Executive summary
Section 1: OTT Video Market Trends and Monetization Strategies in Emerging Markets
Definitions: OTT video pricing and models
Definitions: OTT service providers
Definitions: Content provision in the connected era
Challenges and opportunities for OTT service providers
Content procurement
Piracy and payments
The role of legacy broadband and the mobile opportunity
Positioning strategies for pay-TV operators
Monetizing OTT video
Section 2: SVoD and TVoD Demand and Revenue Outlook Across Emerging Markets
Key forecast assumptions
Regions and countries covered
Emerging markets: SVoD accounts by region
Emerging markets: SVoD penetration of households by region
Emerging markets: Paid OTT video revenue forecast by region
Emerging markets: Paid OTT revenue relative to pay-TV revenue
Section 3: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Latin America
OTT video market overview
SVoD accounts forecast
Paid OTT video revenue forecast
Key market trends
Mexico: OTT video market overview
Mexico: Paid OTT video accounts and revenue forecast
Mexico: Key market trends
Brazil: OTT video market overview
Brazil: Paid OTT video accounts and revenue forecast
Brazil: Key market trends
Case studies:
Netflix LATAM: Content and partnerships and business outlook
Clarovideo: Content and partnerships and business outlook
Section 4: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Africa and the Middle East
OTT video market overview
SVoD accounts forecast
Paid OTT video revenue forecast
Key market trends
South Africa: OTT video market overview
South Africa: Paid OTT video accounts and revenue forecast
South Africa: Key market trends
Saudi Arabia: OTT video market overview
Saudi Arabia: Paid OTT video accounts and revenue forecast
Saudi Arabia: Key market trends
Case studies:
OSN Go: Content and partnerships and business outlook
iRokoTV: Content and partnerships and business outlook
Section 5: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Central and Eastern Europe
OTT video market overview
SVoD accounts forecast
Paid OTT video revenue forecast
Key market trends
South Africa: OTT video market overview
Paid OTT video accounts and revenue forecast
Russia: OTT video market overview
Russia: Paid OTT video accounts and revenue forecast
Russia: Key market trends
Case study:
Ivi Russia: Content and partnerships and business outlook
Section 6: OTT Video Market Opportunity, Competitive Landscape and Keys to Success in Emerging Asia Pacific
OTT video market overview
SVoD accounts forecast
Paid OTT video revenue forecast
Key market trends
South Africa: OTT video market overview
Paid OTT video accounts and revenue forecast
Key market trends
China: OTT video market overview
China: Paid OTT video accounts and revenue forecast
China: Key market trends
Case study:
LeTV: Content and partnerships and business outlook
Section 7: Key Takeaways and Strategic Recommendations for OTT Video Service Providers
Appendices
Companies mentioned
Sources and related research
About Pyramid Research
【レポート販売概要】
■ タイトル:新興国のオーバーザトップ(OTT)ビデオ市場■ 英文:OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity
■ 発行日:2015年2月7日
■ 調査会社:Pyramid Research
■ 商品コード:TC0285MR
■ 調査対象地域:新興国
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