【レポートの概要（一部）】
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models – How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies & Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs – 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G & Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
3.5 The 4G Era
3.5.1 4G Technologies
3.6 The Evolution of LTE & its Impact on mAdvertising
3.6.1 The LTE Performance Leap
3.6.2 Enabling Innovative mAdvertising Models
4 Chapter 4: mAdvertising Market Sectors
4.1 Advertising Sectors
4.1.1 SMS
4.1.2 MMS
4.1.3 Push Notifications
4.1.4 In-Game Advertising
4.1.5 Web Advertising
4.1.6 QR Codes
4.1.7 Bluetooth
4.1.8 Infrared
4.1.9 Proximity Systems
4.1.10 User-Controlled Media
4.1.11 Location-based Advertising (LBA)
4.2 Case Study: LBA
4.2.1 LBA Ad Types
4.2.1.1 Push
4.2.1.2 Pull
4.2.2 LBA Ad Format
4.2.3 Factors Affecting Future LBA Growth
4.2.3.1 Reach
4.2.3.2 Relevance
4.2.3.3 Results
5 Chapter 5: Market Drivers & Challenges
5.1 Market Drivers
5.1.1 Technically Conductive mAdvertising Platforms
5.1.2 Improved Regulatory Environment
5.1.3 Availability of Mobile Broadband
5.1.4 Smartphone Technology
5.1.5 Mobile Internet Penetration
5.1.6 Growth in Mobile Content
5.1.7 Display Technology
5.1.8 Consumer Behaviour: The Key to Growth
5.1.9 Increase in Application Downloads
5.1.10 Adoption of Location-based Services (LBS)
5.1.11 The Growing Influx of Social Networking
5.2 Market Challenges
5.2.1 The User Engagement Challenge
5.2.2 Ad Design: Optimising Relevance
5.2.3 Privacy Concerns
5.2.4 Payment Integration
5.2.5 Complexity of OS Systems: Obstructing Development Efforts
6 Chapter 6: The Tablet Market
6.1 Tablets: An Introduction
6.2 Modern Tablets
6.3 Typical Features/Functions of a Tablet
6.4 The Evolution of Tablets
6.5 Tablet Technologies
6.5.1 Traditional Tablet PCs
6.5.2 ‘Post-PC’ Tablets
6.6 Tablet Types and Content
6.6.1 Tablet Computer
6.6.2 Internet Tablet
6.6.3 Microsoft Tablet PC
6.6.4 Graphics or Digitizing Tablet
6.7 Tablet Technical & Hardware Features
6.7.1 Touch User Interface
6.7.2 Handwriting Recognition
6.7.3 Resistive Touchscreens
6.7.4 Capacitive Touchscreens
6.7.5 Palm Recognition
6.7.6 Multi-Touch Capabilities
6.7.7 Accelerometers
6.7.8 Ambient Light and Proximity Sensors
6.7.9 Storage Drive
6.7.10 Wireless Connectivity
6.7.11 3D Slate
6.7.12 Docking Station
6.8 Tablet Physical Dimensions
6.8.1 Slate Tablets
6.8.2 Booklet Tablets
6.8.3 Convertible Notebooks
6.8.4 Hybrid Tablets
6.8.5 Mini Tablets
6.8.6 Phablets
6.9 Tablet OS Vendors
6.9.1 Android
6.9.2 Apple iOS
6.9.3 Blackberry
6.9.4 Linux
6.9.5 Maemo
6.9.6 MeeGo
6.9.7 Microsoft
6.9.8 OPLC
6.9.9 HP
6.10 The Market Drivers for Tablet Advertising
6.10.1 Growing Consumer Usage
6.10.2 Growing Unit Shipments & Price Adjustment – A Driving Factor for Adoption
6.10.3 Tablet Advertising – A New Marketplace
6.10.4 Adoptability by Advertisers
6.10.5 Content Growth
6.10.6 Harmonization of Mobile Ad Platforms
6.10.7 Better Ad Display & Accessibility
6.10.8 Consumer Acceptability
6.10.9 Tablet Ads have a higher CTR than Smartphones and PCs – Survey Results
6.11 Future Growth Potential: What are the Big Players Saying?
6.11.1 Google
6.11.2 Apple
7 Chapter 7: Leading Players in the mAdvertising Market
7.1 Aarki
7.2 AdColony
7.3 AdParlor
7.4 Amobee
7.5 AppLift
7.6 Appia
7.7 AppLovin
7.8 Apple
7.9 Chartboost
7.10 Conversant
7.11 Drawbridge
7.12 Euclid
7.13 Facebook
7.14 Flurry
7.15 Google
7.16 Glispa
7.17 HasOffers
7.18 InMobi
7.19 madvertise
7.20 MdotM
7.21 Millennial Media
7.22 MobPartner
7.23 mGage
7.24 MoPub
7.25 Motive Interactive
7.26 NativeX
7.27 Pandora Media
7.28 PlayHaven
7.29 Samsung
7.30 SponsorPay
7.31 Tapjoy
7.32 Twitter
7.33 Vungle
7.34 YP
7.35 Others
8 Chapter 8: Market Analysis & Forecasts
8.1 Global Outlook of mAdvertising: 2014 -2020
8.2 Mobile Phone vs. Tablet Segmentation
8.2.1 Mobile Phone Originated Advertising Revenue: 2014 – 2020
8.2.2 Tablet Originated Advertising Revenue: 2014 – 2020
8.3 Segmentation by Media & Application Category
8.3.1 Media Alerts Submarket: 2014 – 2020
8.3.2 Web Browsing Submarket: 2014 – 2020
8.3.2.1 Display Submarket: 2014 – 2020
8.3.2.2 Search Submarket: 2014 – 2020
8.3.3 Mobile Applications Submarket: 2014 – 2020
8.3.4 Mobile Gaming Submarket: 2014 – 2020
8.3.5 Mobile Music Subscription Submarket: 2014 – 2020
8.3.6 Mobile Social Networking Submarket: 2014 – 2020
8.3.7 Mobile TV Submarket: 2014 – 2020
8.3.8 Mobile Video Submarket: 2014 – 2020
8.3.8.1 One-off (Non Subscription) Mobile Video Submarket: 2014 – 2020
8.3.8.2 Subscriptions Based Mobile Video Submarket: 2014 – 2020
8.3.9 Mobile Text Alerts Submarket: 2014 – 2020
8.4 Regional Outlook of the mAdvertising Market: 2014 – 2020
8.4.1 Asia Pacific mAdvertising Revenue: 2014 – 2020
8.4.2 Eastern Europe mAdvertising Revenue: 2014 – 2020
8.4.3 Latin & Central America mAdvertising Revenue: 2014 – 2020
8.4.4 Middle East & Africa mAdvertising Revenue: 2014 – 2020
8.4.5 North America mAdvertising Revenue: 2014 – 2020
8.4.6 Western Europe mAdvertising Revenue: 2014 – 2020
8.5 Global Tablets Market: 2014 – 2020
8.5.1 Global Tablet Shipments: 2014 – 2020
8.5.2 Segmentation by OS Platform
8.5.2.1 Apple iOS Tablet Shipments: 2014 – 2020
8.5.2.2 Android Tablet Shipments: 2014 – 2020
8.5.2.3 Windows Tablet Shipments: 2014 – 2020
8.5.2.4 Other OS Tablet Shipments: 2014 – 2020
8.5.3 Segmentation by Display Size
8.5.3.1 Global 4-7 Inch Tablet Shipments: 2014 – 2020
8.5.3.2 Global 7-9 Inch Tablet Shipments: 2014 – 2020
8.5.3.3 Global 9-12 Inch Tablet Shipments: 2014 – 2020
8.5.3.4 Global 12-16 Inch Tablet Shipments: 2014 – 2020
8.5.4 Segmentation by Region
8.5.4.1 Asia Pacific Tablet Shipments: 2014 – 2020
8.5.4.2 Eastern Europe Tablet Shipments: 2014 – 2020
8.5.4.3 Latin & Central America Tablet Shipments: 2014 – 2020
8.5.4.4 Middle East & Africa Tablet Shipments: 2014 – 2020
8.5.4.5 North America Tablet Shipments: 2014 – 2020
8.5.4.6 Western Europe Tablet Shipments: 2014 – 2020
8.5.5 Tablet Vendor Market Share
8.6 Global Smartphones Market: 2014 – 2020
8.6.1 Global Smartphone Shipments: 2014 – 2020
8.6.2 Segmentation by OS Platform
8.6.2.1 Apple iOS Smartphone Shipments: 2014 – 2020
8.6.2.2 Android Smartphone Shipments: 2014 – 2020
8.6.2.3 Bada Smartphone Shipments: 2014 – 2020
8.6.2.4 Blackberry OS Smartphone Shipments: 2014 – 2020
8.6.2.5 Firefox OS Smartphone Shipments: 2014 – 2020
8.6.2.6 LiMo Smartphone Shipments: 2014 – 2020
8.6.2.7 MeeGo Smartphone Shipments: 2014 – 2020
8.6.2.8 Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.6.2.9 Palm OS Smartphone Shipments: 2014 – 2020
8.6.2.10 Sailfish Smartphone Shipments: 2014 – 2020
8.6.2.11 Symbian Smartphone Shipments: 2014 – 2020
8.6.2.12 Tizen Smartphone Shipments: 2014 – 2020
8.6.2.13 Ubuntu Smartphone Shipments: 2014 – 2020
8.6.2.14 Other OS Smartphone Shipments: 2014 – 2020
8.6.3 Segmentation by Region
8.6.3.1 Asia Pacific Smartphone Shipments: 2014 – 2020
8.6.3.2 Eastern Europe Smartphone Shipments: 2014 – 2020
8.6.3.3 Latin & Central America Smartphone Shipments: 2014 – 2020
8.6.3.4 Middle East & Africa Smartphone Shipments: 2014 – 2020
8.6.3.5 North America Smartphone Shipments: 2014 – 2020
8.6.3.6 Western Europe Smartphone Shipments: 2014 – 2020
8.6.4 Smartphone Vendor Market Share
8.7 Asia Pacific mAdvertising Market: 2014 – 2020
8.7.1 Asia Pacific mAdvertising Revenue by Country: 2014 – 2020
8.7.1.1 Australia Mobile Advertising Revenue: 2014 – 2020
8.7.1.2 China Mobile Advertising Revenue: 2014 – 2020
8.7.1.3 India Mobile Advertising Revenue: 2014 – 2020
8.7.1.4 Japan Mobile Advertising Revenue: 2014 – 2020
8.7.1.5 South Korea Mobile Advertising Revenue: 2014 – 2020
8.7.1.6 Rest of Asia Pacific Mobile Advertising Revenue: 2014 – 2020
8.7.2 Asia Pacific Tablet Shipments by OS Platform: 2014 – 2020
8.7.2.1 Asia Pacific Apple iOS Tablet Shipments: 2014 – 2020
8.7.2.2 Asia Pacific Android Tablet Shipments: 2014 – 2020
8.7.2.3 Asia Pacific Windows Tablet Shipments: 2014 – 2020
8.7.2.4 Asia Pacific Other Tablet Shipments: 2014 – 2020
8.7.3 Asia Pacific Smartphone Shipments by OS Platform: 2014 – 2020
8.7.3.1 Asia Pacific Apple iOS Smartphone Shipments: 2014 – 2020
8.7.3.2 Asia Pacific Android Smartphone Shipments: 2014 – 2020
8.7.3.3 Asia Pacific Bada Smartphone Shipments: 2014 – 2020
8.7.3.4 Asia Pacific Blackberry OS Smartphone Shipments: 2014 – 2020
8.7.3.5 Asia Pacific Firefox OS Smartphone Shipments: 2014 – 2020
8.7.3.6 Asia Pacific LiMo Smartphone Shipments: 2014 – 2020
8.7.3.7 Asia Pacific MeeGo Smartphone Shipments: 2014 – 2020
8.7.3.8 Asia Pacific Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.7.3.9 Asia Pacific Palm OS Smartphone Shipments: 2014 – 2020
8.7.3.10 Asia Pacific Sailfish Smartphone Shipments: 2014 – 2020
8.7.3.11 Asia Pacific Symbian Smartphone Shipments: 2014 – 2020
8.7.3.12 Asia Pacific Tizen Smartphone Shipments: 2014 – 2020
8.7.3.13 Asia Pacific Ubuntu Smartphone Shipments: 2014 – 2020
8.7.3.14 Asia Pacific Other OS Smartphone Shipments: 2014 – 2020
8.8 Eastern Europe mAdvertising Market: 2014 – 2020
8.8.1 Eastern Europe m Advertising Revenue by Country: 2014 – 2020
8.8.1.1 Russia Mobile Advertising Revenue: 2014 – 2020
8.8.1.2 Poland Mobile Advertising Revenue: 2014 – 2020
8.8.1.3 Czech Republic Mobile Advertising Revenue: 2014 – 2020
8.8.1.4 Rest of Eastern Europe Mobile Advertising Revenue: 2014 – 2020
8.8.2 Eastern Europe Tablet Shipments by OS Platform: 2014 – 2020
8.8.2.1 Eastern Europe Apple iOS Tablet Shipments: 2014 – 2020
8.8.2.2 Eastern Europe Android Tablet Shipments: 2014 – 2020
8.8.2.3 Eastern Europe Windows Tablet Shipments: 2014 – 2020
8.8.2.4 Eastern Europe Other Tablet Shipments: 2014 – 2020
8.8.3 Eastern Europe Smartphone Shipments by OS Platform: 2014 – 2020
8.8.3.1 Eastern Europe Apple iOS Smartphone Shipments: 2014 – 2020
8.8.3.2 Eastern Europe Android Smartphone Shipments: 2014 – 2020
8.8.3.3 Eastern Europe Bada Smartphone Shipments: 2014 – 2020
8.8.3.4 Eastern Europe Blackberry OS Smartphone Shipments: 2014 – 2020
8.8.3.5 Eastern Europe Firefox OS Smartphone Shipments: 2014 – 2020
8.8.3.6 Eastern Europe LiMo Smartphone Shipments: 2014 – 2020
8.8.3.7 Eastern Europe MeeGo Smartphone Shipments: 2014 – 2020
8.8.3.8 Eastern Europe Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.8.3.9 Eastern Europe Palm OS Smartphone Shipments: 2014 – 2020
8.8.3.10 Eastern Europe Sailfish Smartphone Shipments: 2014 – 2020
8.8.3.11 Eastern Europe Symbian Smartphone Shipments: 2014 – 2020
8.8.3.12 Eastern Europe Tizen Smartphone Shipments: 2014 – 2020
8.8.3.13 Eastern Europe Ubuntu Smartphone Shipments: 2014 – 2020
8.8.3.14 Eastern Europe Other OS Smartphone Shipments: 2014 – 2020
8.9 Latin & Central America mAdvertising Market: 2014 – 2020
8.9.1 Latin & Central America m Advertising Revenue by Country: 2014 – 2020
8.9.1.1 Argentina Mobile Advertising Revenue: 2014 – 2020
8.9.1.2 Brazil Mobile Advertising Revenue: 2014 – 2020
8.9.1.3 Mexico Mobile Advertising Revenue: 2014 – 2020
8.9.1.4 Rest of Latin & Central America Mobile Advertising Revenue: 2014 – 2020
8.9.2 Latin & Central America Tablet Shipments by OS Platform: 2014 – 2020
8.9.2.1 Latin & Central America Apple iOS Tablet Shipments: 2014 – 2020
8.9.2.2 Latin & Central America Android Tablet Shipments: 2014 – 2020
8.9.2.3 Latin & Central America Windows Tablet Shipments: 2014 – 2020
8.9.2.4 Latin & Central America Other Tablet Shipments: 2014 – 2020
8.9.3 Latin & Central America Smartphone Shipments by OS Platform: 2014 – 2020
8.9.3.1 Latin & Central America Apple iOS Smartphone Shipments: 2014 – 2020
8.9.3.2 Latin & Central America Android Smartphone Shipments: 2014 – 2020
8.9.3.3 Latin & Central America Bada Smartphone Shipments: 2014 – 2020
8.9.3.4 Latin & Central America Blackberry OS Smartphone Shipments: 2014 – 2020
8.9.3.5 Latin & Central America Firefox OS Smartphone Shipments: 2014 – 2020
8.9.3.6 Latin & Central America LiMo Smartphone Shipments: 2014 – 2020
8.9.3.7 Latin & Central America MeeGo Smartphone Shipments: 2014 – 2020
8.9.3.8 Latin & Central America Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.9.3.9 Latin & Central America Palm OS Smartphone Shipments: 2014 – 2020
8.9.3.10 Latin & Central America Sailfish Smartphone Shipments: 2014 – 2020
8.9.3.11 Latin & Central America Symbian Smartphone Shipments: 2014 – 2020
8.9.3.12 Latin & Central America Tizen Smartphone Shipments: 2014 – 2020
8.9.3.13 Latin & Central America Ubuntu Smartphone Shipments: 2014 – 2020
8.9.3.14 Latin & Central America Other OS Smartphone Shipments: 2014 – 2020
8.10 Middle East & Africa mAdvertising Market: 2014 – 2020
8.10.1 Middle East & Africa mAdvertising Revenue by Country: 2014 – 2020
8.10.1.1 South Africa Mobile Advertising Revenue: 2014 – 2020
8.10.1.2 UAE Mobile Advertising Revenue: 2014 – 2020
8.10.1.3 Saudi Arabia Mobile Advertising Revenue: 2014 – 2020
8.10.1.4 Rest of the Middle East & Africa Mobile Advertising Revenue: 2014 – 2020
8.10.2 Middle East & Africa Tablet Shipments by OS Platform: 2014 – 2020
8.10.2.1 Middle East & Africa Apple iOS Tablet Shipments: 2014 – 2020
8.10.2.2 Middle East & Africa Android Tablet Shipments: 2014 – 2020
8.10.2.3 Middle East & Africa Windows Tablet Shipments: 2014 – 2020
8.10.2.4 Middle East & Africa Other Tablet Shipments: 2014 – 2020
8.10.3 Middle East & Africa Smartphone Shipments by OS Platform: 2014 – 2020
8.10.3.1 Middle East & Africa Apple iOS Smartphone Shipments: 2014 – 2020
8.10.3.2 Middle East & Africa Android Smartphone Shipments: 2014 – 2020
8.10.3.3 Middle East & Africa Bada Smartphone Shipments: 2014 – 2020
8.10.3.4 Middle East & Africa Blackberry OS Smartphone Shipments: 2014 – 2020
8.10.3.5 Middle East & Africa Firefox OS Smartphone Shipments: 2014 – 2020
8.10.3.6 Middle East & Africa LiMo Smartphone Shipments: 2014 – 2020
8.10.3.7 Middle East & Africa MeeGo Smartphone Shipments: 2014 – 2020
8.10.3.8 Middle East & Africa Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.10.3.9 Middle East & Africa Palm OS Smartphone Shipments: 2014 – 2020
8.10.3.10 Middle East & Africa Sailfish Smartphone Shipments: 2014 – 2020
8.10.3.11 Middle East & Africa Symbian Smartphone Shipments: 2014 – 2020
8.10.3.12 Middle East & Africa Tizen Smartphone Shipments: 2014 – 2020
8.10.3.13 Middle East & Africa Ubuntu Smartphone Shipments: 2014 – 2020
8.10.3.14 Middle East & Africa Other OS Smartphone Shipments: 2014 – 2020
8.11 North America mAdvertising Market: 2014 – 2020
8.11.1 North America mAdvertising Revenue by Country: 2014 – 2020
8.11.1.1 USA Mobile Advertising Revenue: 2014 – 2020
8.11.1.2 Canada Mobile Advertising Revenue: 2014 – 2020
8.11.2 North America Tablet Shipments by OS Platform: 2014 – 2020
8.11.2.1 North America Apple iOS Tablet Shipments: 2014 – 2020
8.11.2.2 North America Android Tablet Shipments: 2014 – 2020
8.11.2.3 North America Windows Tablet Shipments: 2014 – 2020
8.11.2.4 North America Other Tablet Shipments: 2014 – 2020
8.11.3 North America Smartphone Shipments by OS Platform: 2014 – 2020
8.11.3.1 North America Apple iOS Smartphone Shipments: 2014 – 2020
8.11.3.2 North America Android Smartphone Shipments: 2014 – 2020
8.11.3.3 North America Bada Smartphone Shipments: 2014 – 2020
8.11.3.4 North America Blackberry OS Smartphone Shipments: 2014 – 2020
8.11.3.5 North America Firefox OS Smartphone Shipments: 2014 – 2020
8.11.3.6 North America LiMo Smartphone Shipments: 2014 – 2020
8.11.3.7 North America MeeGo Smartphone Shipments: 2014 – 2020
8.11.3.8 North America Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.11.3.9 North America Palm OS Smartphone Shipments: 2014 – 2020
8.11.3.10 North America Sailfish Smartphone Shipments: 2014 – 2020
8.11.3.11 North America Symbian Smartphone Shipments: 2014 – 2020
8.11.3.12 North America Tizen Smartphone Shipments: 2014 – 2020
8.11.3.13 North America Ubuntu Smartphone Shipments: 2014 – 2020
8.11.3.14 North America Other OS Smartphone Shipments: 2014 – 2020
8.12 Western Europe mAdvertising Market: 2014 – 2020
8.12.1 Western Europe mAdvertising Revenue by Country: 2014 – 2020
8.12.1.1 Denmark Mobile Advertising Revenue: 2014 – 2020
8.12.1.2 Finland Mobile Advertising Revenue: 2014 – 2020
8.12.1.3 France Mobile Advertising Revenue: 2014 – 2020
8.12.1.4 Germany Mobile Advertising Revenue: 2014 – 2020
8.12.1.5 Italy Mobile Advertising Revenue: 2014 – 2020
8.12.1.6 Spain Mobile Advertising Revenue: 2014 – 2020
8.12.1.7 Sweden Mobile Advertising Revenue: 2014 – 2020
8.12.1.8 Norway Mobile Advertising Revenue: 2014 – 2020
8.12.1.9 UK Mobile Advertising Revenue: 2014 – 2020
8.12.1.10 Rest of Western Europe Mobile Advertising Revenue: 2014 – 2020
8.12.2 Western Europe Tablet Shipments by OS Platform: 2014 – 2020
8.12.2.1 Western Europe Apple iOS Tablet Shipments: 2014 – 2020
8.12.2.2 Western Europe Android Tablet Shipments: 2014 – 2020
8.12.2.3 Western Europe Windows Tablet Shipments: 2014 – 2020
8.12.2.4 Western Europe Other Tablet Shipments: 2014 – 2020
8.12.3 Western Europe Smartphone Shipments by OS Platform: 2014 – 2020
8.12.3.1 Western Europe Apple iOS Smartphone Shipments: 2014 – 2020
8.12.3.2 Western Europe Android Smartphone Shipments: 2014 – 2020
8.12.3.3 Western Europe Bada Smartphone Shipments: 2014 – 2020
8.12.3.4 Western Europe Blackberry OS Smartphone Shipments: 2014 – 2020
8.12.3.5 Western Europe Firefox OS Smartphone Shipments: 2014 – 2020
8.12.3.6 Western Europe LiMo Smartphone Shipments: 2014 – 2020
8.12.3.7 Western Europe MeeGo Smartphone Shipments: 2014 – 2020
8.12.3.8 Western Europe Microsoft (Windows OS) Smartphone Shipments: 2014 – 2020
8.12.3.9 Western Europe Palm OS Smartphone Shipments: 2014 – 2020
8.12.3.10 Western Europe Sailfish Smartphone Shipments: 2014 – 2020
8.12.3.11 Western Europe Symbian Smartphone Shipments: 2014 – 2020
8.12.3.12 Western Europe Tizen Smartphone Shipments: 2014 – 2020
8.12.3.13 Western Europe Ubuntu Smartphone Shipments: 2014 – 2020
8.12.3.14 Western Europe Other OS Smartphone Shipments: 2014 – 2020
9 Chapter 9: Conclusion, Key Industry Developments & Strategic Recommendations
9.1 The Importance of mAdvertising Performance Analytics
9.2 Emerging mAdvertising Competitors: Are Wireless Carriers a Threat to Google and Facebook?
9.3 Does Yahoo Stand a Change in the mAdvertising Market?
9.4 Market Share: Who Leads the Market?
9.5 Mobile OEMs: Are Apple and Samsung the Only OEMs with an mAdvertising Portfolio?
9.6 Dedicated Mobile Sites vs. Responsive Design: Impact on mAdvertising
9.7 Multiple Device Types and Operating Systems: Understanding the Nature of mAdvertising
9.8 Top Brands Embrace mAdvertising
9.9 Which Media/Application Categories Are Most Lucrative?
9.10 Strategic Recommendations
9.10.1 Advertisers
9.10.2 mAdvertising Service Providers
9.10.3 Wireless Carriers
9.10.4 Mobile Device OEMs
【レポート販売概要】
■ タイトル：グローバルモバイル広告市場（2014 – 2020）：市場機会、課題、戦略、予測■ 英文：The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts
■ 発行日：2014年4月
■ 調査会社：Signals and Systems Telecom
■ 商品コード：Signals-405071
■ 調査対象地域：グローバル
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- Worldwide Cellular Network Operator KPIsThis report and the associated excel database track quarterly KPIs, including revenue (servce/total), ARPU, CAPEX and EBITDA for over 141 global cellular network operators and provides short term forecasts up to Q4 2012. Numerical results in the report are presented in a comprehensible graphical style with granularity levels varying from a global level to a specific operators within a country. Fig …
- Crew Energy Inc.：石油・ガスの開発・生産動向及びコスト分析- Q2, 2013Crew Energy Inc. Oil & Gas Exploration and Production Operations and Cost Analysis - Q2, 2013 Summary Crew Energy Inc. Oil & Gas Exploration and Production Operations and Cost Analysis is the latest report from GlobalData, the industry analysis specialists, that offers comprehensive information on the operational and financial performance of the company. The report is an essential source for key o …
- 石油コークスのガス化の世界市場2017-2021About Petcoke GasificationGasification is a process that converts carbon material, biomass, or municipal waste into another form of energy or products. It converts solid as well as liquid end-products into gas through a chemical reaction. The process works by combining carbon-based materials, which are known as feedstock. The process involves combining the feedstock with small quantities of oxygen …
- オキシラン(エチレンオキシド)の国際貿易動向This report examines international trade and worldwide market trends pertaining to oxirane (ethylene oxide). The report will be of considerable interest primarily to relevant strategic planners, senior company officials and importers/exporters, since it features invaluable information on oxirane (ethylene oxide) export/import operations segmented by country and region. The report covers the 2007-2 …
- カビ阻止剤の世界市場：プロピオン酸ナトリウム、プロピオン酸カルシウム、安息香酸、安息香酸ナトリウム、ソルビン酸、ソルビン酸カリウム、ナタマイシンMold inhibitors is one of the rapidly-growing markets in the food preservation market, mainly due to its ability to prevent contamination of mold on various industrial products, thus helps in enhancing the shelf-life of products. It also helps in reducing the risk related to health problems caused by mycotoxin produced by molds. It also helps in preventing health issues such as skin irritation, lu …
