【レポートの概要(一部)】
1. General…………………………………………………………………..8
1.1 The story behind SMS success………………………………………9
1.2 Types of SMS…………………………………………………………10
1.3 SMS Applications…………………………………………………….11
2. Technical……………………………………………………………….13
2.1 External Short Messaging entities………………………………….13
2.2 SMSC………………………………………………………………….13
2.3 HLR/VLR………………………………………………………………14
2.4 MSC……………………………………………………………………14
2.5 BSC……………………………………………………………………14
2.6 BTS……………………………………………………………………14
2.7 Mobile device…………………………………………………………14
3. Market overview………………………………………………………15
3.1 Content provider………………………………………………………16
3.1.1 Short codes………………………………………………………….16
3.2 Application developers……………………………………………….16
3.3 Aggregators……………………………………………………………17
3.4 Marketing agent……………………………………………………….17
3.5 Value Chain Analysis…………………………………………………17
3.5 Future market forecasts……………………………………………..18
4. Case study…………………………………………………………….20
4.1 Music…………………………………………………………………..20
4.2 Gaming………………………………………………………………..20
4.3 Greetings………………………………………………………………21
4.4 Health………………………………………………………………….22
4.5 Language……………………………………………………………..23
4.6 SMS in satellite phone networks…………………………………..23
5. SWOT……………………………………………………………………24
【レポート販売概要】
■ タイトル:Short Message Service (SMS): Ecosystem and Value Chain■ 発行日:2010年7月6日
■ 調査会社:Mind Commerce
■ 商品コード:MCM312240261
■ 調査対象地域:グローバル
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