【レポートの概要（一部）】
1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. – 18)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions
3 Executive Summary (Page No. – 25)
4 Premium Insights (Page No. – 29)
4.1 Attractive Market Opportunities in the Premium A2P and P2A Messaging Market
4.2 Market–By Application
4.3 Market
4.4 Market Potential
4.5 Premium A2P and P2A Messaging Regional Market
4.6 Lifecycle Analysis, By Region 2016
5 Market Overview (Page No. – 32)
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Mobile Marketing By Marketers and Application Developers
5.3.1.2 Growth in Mobile Banking
5.3.1.3 No Need for Data Connectivity
5.3.1.4 Increasing Mobile Subscriber Base
5.3.2 Restraints
5.3.2.1 Government Regulations
5.3.2.2 Illegitimate (Grey) Routes Affecting Telecom Operator’s Revenue
5.3.3 Opportunities
5.3.3.1 Mobile Marketing
5.3.3.2 Increased Revenue for Mobile Network Operators
5.3.4 Challenges
5.3.4.1 Increasing Mobile Messaging Spam, Phishing, and Malware
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 U.S. Federal Law Ctia Common Short Code
5.4.1.2 Australian Communications and Media Authority Spam Act 2003
5.4.1.3 U.K. Code Compliance (Phonepayplus)
5.4.1.4 Canada Cwta and Mma Code of Conduct
5.4.1.5 Singapore Personal Data Protection Commission
5.4.1.6 New Zealand Mobile Messaging Services Code
5.4.1.7 Ireland Commission for Communications Regulation
5.4.1.8 Telecom Regulatory Authority of India
5.4.1.9 Brazilian Regulation Body (Anatel)
5.4.1.10 France – Council for Service Applications
5.4.1.11 Netherlands – Sms Service Provision Code of Conduct
5.4.1.12 Sweden Code of Conduct
5.4.1.13 Russian Ministry of Telecommunication
5.4.1.14 Germany Youth Media Protection Treaty
5.4.1.15 Bahrain Regulation on Commercial Bulk Messages
5.4.1.16 South Africa Wireless Application Service Providers Association
5.4.1.17 China Penalty for Sending Spam
5.4.1.18 Hong Kong Office of the Telecommunications Authority
6 Industry Trends (Page No. – 42)
6.1 Introduction
6.2 Value Chain Analysis
7 Premium A2P and P2A Messaging Market Analysis, By Application (Page No. – 44)
7.1 Introduction
7.2 Inquiry and Search Related Services
7.3 Customer Relationship Management Services
7.4 Notifications and Alerts
7.5 Authentication Services
7.6 Promotional and Marketing Services
7.7 Voting and Entertainment
7.8 Pushed Content Services
7.9 Interactive Messages
7.10 Others
8 Premium A2P and P2A Messaging Market Analysis, By Traffic (Page No. – 54)
8.1 Introduction
8.2 National
8.3 Multi-Country
9 Premium A2P and P2A Messaging Market Analysis, By Messaging Platform (Page No. – 58)
9.1 Introduction
9.2 Cloud Api Messaging Platform
9.3 Traditional and Managed Messaging Platform
10 Premium A2P and P2A Messaging Market Analysis, By Vertical (Page No. – 62)
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Telecom and IT
10.4 Media and Entertainment
10.5 Travel and Tourism
10.6 Retail and E-Commerce
10.7 Healthcare
10.8 Government
10.9 Utilities and Logistics
10.10 Others
11 Global Premium A2P and P2A Messaging Market, By Region (Page No. – 71)
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific
11.5 Middle East and Africa
11.6 Latin America
12 Competitive Landscape (Page No. – 87)
12.1 Overview
12.2 Portfolio Comparison
12.3 Competitive Situation and Trends
12.3.1 Agreements, Partnerships, and Collaborations
12.3.2 New Product/Service Developments
12.3.3 Mergers and Acquisitions
12.3.4 Expansions
13 Company Profiles (Page No. – 95)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.1 Introduction
13.2 CLX Communications
13.3 Tata Communications Ltd.
13.4 AT&T
13.5 Infobip Ltd.
13.6 Mahindra Comviva
13.7 SAP SE
13.8 Dialogue Communications Ltd.
13.9 Beepsend
13.10 Twilio, Inc.
13.11 Tyntec
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
14 Key Innovator Profiles (Page No. – 124)
14.1 Netsize
14.2 Dimoco
14.3 Route Mobile Limited
14.4 Mobiweb
14.5 Retarus
15 Appendix (Page No. – 127)
15.1 Recent Developments
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Discussion Guide
15.4 Introducing RT : Real-Time Market Intelligence
15.5 Available Customizations
15.6 Related Reports
【レポート販売概要】
■ タイトル：プレミアムA2P及びP2Aメッセージングの世界市場予測（～2021年）■ 英文：Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021
■ 発行日：2016年9月6日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-1097
■ 調査対象地域：グローバル
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