【レポートの概要（一部）】
ABSTRACT 13
WHAT IS MOBILE GAMING 14
MOBILE GAMING HISTORY AND BRAND GAMES 14
LIMITATIONS OF MOBILE GAMING 17
MOBILE GAMING TECHNOLOGY PLATFORM 18
Windows Phone 18
Windows Phone 7.5 / ‘Mango’ 20
webOS20
Apple iOS 21
Android 22
Symbian 24
BlackBerry OS 25
Bada 27
Brew 28
DoJa 28
Java ME 29
WIPI 30
Maemo 30
MeeGo 31
SHR 31
Linux 32
LiMo 4 34
FUTURE MOBILE GAMING TECHNOLOGY PLATFORM 35
Boot 2 Gecko (B2G) 35
Aliyun OS 35
Tizen 35
Meltemi 36
FUTURE OF MOBILE GAMING TECHNOLOGY PLATFORM: HTML5, LimeJS, CLOUD 36
OPERATING SYSTEM MARKET SHARE AND TREND ANALYSIS 37
MOBILE GAMERS PLATFORM CHOICE, MOBILE CASINO, AND ANROID 39
LOCATION BASED MOBILE GAME AND FUTURE GAMING TREND 39
CASE STUDY: SCVNGR – A LOCATION-BASED MOBILE GAMING PLATFORM 42
MOBILE LBS GAMING IN ASIA, ANALYSIS AND FUTURE DIRECTION 44
MULTIPLAYER MOBILE GAMING (MMG) 46
ANROID: TOP 10 MULTIPLAYER GAMES47
iPhone: TOP 10 MULTIPLAYER GAMES 49
MULTIPLAYER MOBILE GAMING (MMG) FUNCTIONALITY DRIVER 51
Infrared 51
Bluetooth 51
GPRS 52
3G 53
Mobile Wi-Fi 54
Artificial Intelligence (AI) 54
FUTURE OF MMG (MULTIPLAYER MOBILE GAMING) FUNCTIONALITY DRIVER 55
4G 55
Mobile Cloud 56
HTML5 – Mobile Web’s Future 56
MOBILE GAMING GENRES 57
Action Games 57
Action-adventure Games 58
Adventure Games 58
Role-playing Games 59
Simulation Games 59
Sports Games 60
Strategy Games 60
INNOVATIVE MOBILE GAMING61
Mobile Gambling & Market Projection 61
Mobile Casino and Mobile Gambling 62
No 1 Innovative Game 2010: EVE Online 62
Case Study: 32Red Mobile Casino 63
POCKET GAMER AWARDS 2010 64
MOBILE CLOUD AND MOBILE GAMING 64
Mobile Cloud: 5 Key Tech Trends 64
Mobile Cloud – $9.5 Billion Market Estimate 65
RUBY PLATFORM & MOBILE GAMING 66
Ruby-based Cross-platform Mobile Framework66
HTC Ruby and Mobile Casino 67
Top Ten PokeMan Ruby Game on Mobile 68
SOCIAL MEDIA AND MOBILE GAMING 69
Mobile Getting Social 69
Social Media: Video Game is the future of Mobile Gaming 69
Connecting Console and Mobile Cloud: The Next Big Play of Gaming 70
Mobile Video Game Infographics: A Growing Trend 71
Angry Birds Infographics: 140 million Downloads 72
Case Study: Zynga and Mobile Gaming Studio 72
Case Study: Virtual Go-To Community of BMW app for Social Mobile Gaming 73
MOBILE APPS & MONEY GENERATION 73
In-Game Marketing and Revenue Generation 73
Category Mobile Apps: Games is the Number One 74
93% of Apps Downloader and Willingness to Pay Money for Games 74
iOS Gamers Pay Twice Than Average Gamers: the Real Target Market 75
LEARNING OF VIDEO GAME INDUSTRY FROM MOBILE GAMING 75
Video Game Business Model: A Growing Anxiety 75
Sony’s Online Community Creation 75
Proliferation of Digital Distribution 76
Discount Pricing Structure: A Reality 77
Home Entertainment and the Future 78
IS MOBILE GAMING KILLING THE CONSOLE MARKET? 78
MOBILE GAME DISTRIBUTION PLATFORM 79
Distribution Model and OTI Trend 79
User Behavior affecting Distribution Channel 80
Billing 81
Cost 81
Marketing and Brands 81
Mobile Application Landscape : Mobile Game Distribution Fragmentation 82
MOBILE GAME DEVELOPER 83
Top 25 Global Mobile Game Developers 83
Mobile Gaming Platform in Asia 84
800 million Users and Tencent-GREE-mig33 Alliance for Japan, China & Indonesia 85
What about DeNA , Weibi and Asian Market Trend? 86
Developer and the Eco System 86
GREE 87
DeNA 88
Tencent 89
Mig33 90
PapayaMobile 90
APAC Region 92
Southeast Asia 93
Japan 93
China 94
Indonesia 95
Malaysia 95
Thailand 95
The Philippines96
Singapore 96
Case Study: Zipline Games 97
ECONOMIC DRIVER OF MOBILE GAMING 98
Revenue Dimension in Mobile Gaming 98
Tips for Making Money from Mobile Gaming 100
GROWTH DRIVER OF MOBILE GAMING 100
MOBILE PENETRATION AND GAMING MARKET 2011 – BEYOND 101
Asia-Pacific Leads Mobile Penetration 101
5 Trends Shaping the Mobile Gaming Industry 102
GLOBAL MOBILE GAMING MARKETPLACE 104
Global Mobile Gaming Market 2011 – 2015 104
Global Mobile Gamer Demographics 105
Types of Global Game player and Social Game Trend 105
A Global Trend: Decoupling from Apps 106
Global Mobile Gaming Revenue projection 2008 -2015 107
Mobile Gaming End User Revenue 2009-2014 107
Global Mobile Gaming Revenue by Region 2008 -2013 108
Regional Revenue Segmentation 2009 – 2013 109
ASIAN MOBILE GAMING MARKETPLACE 109
APAC (ASIA PACIFIC) 110
Market Size: 92% Game Deployment Ratio 110
Revenue Forecast 2008-2013: Game Download Supersedes Real-Time Games 111
Mobile Game Genres: APAC Leading Operator 112
ME (MIDDLE EAST) 113
Market Size: 70% Game Deployment Ratio 113
Revenue Forecast 2008-2013 113
Mobile Game Genres: ME Leading Operators 114
CENTRAL ASIA 114
SOUTH EAST ASIA 115
ASIAN GAMING MARKET: COUNTRY PROSPECT115
Top 10 growth markets in Asia 115
China 116
Japan 117
Korea 121
Russia 123
Australia 125
India 127
Indonesia 130
Thailand 131
Philippines 132
Malaysia 133
Singapore 134
Vietnam 135
Hong Kong 136
Mongolia 137
New Zealand 137
Taiwan 138
Bangladesh 138
Sri Lanka 139
Pakistan 139
Turkey 139
Iran 140
Israel 140
Saudi Arabia 140
Afghanistan 141
Iraq 141
Syria 141
UAE 142
Egypt 142
Kazakhstan 143
Kyrgyzstan 143
Uzbekistan 143
TELCO OPERATOR ANALYSIS 144
Top 15 Mobile Operators in Asia by Subscribers144
China Mobile 145
China Unicom 145
Airtel (Bharti) 146
Reliance Communications 147
Telkomsel 148
NTT DoCoMo 148
Viettel 149
Smart Communications149
VimpelCom 150
SingTel 150
Axiata Group Berhad 151
Saudi Telecom Company (STC) 151
Etisalat 152
Maxis 153
Turkcell 153
Qtel 153
Telstra 154
Grameenphone 155
Indosat155
Mobicom 155
Vodafone New Zealand 156
Mobilink 156
AIS Thailand 156
Mobile Communications Company of Iran (MCI) 157
Cellcom 157
MOBILE GAME PRICING 159
Gaming Pricing Model: 360% Analysis 159
Average Mobile Gaming Price 160
Average Download per User: 9 games Per User161
MOBILE GAMING vs VAS REVENUE 2008-2013 162
MOBILE ADVERTISING REVENUE 2015 163
ASIAN MOBILE GAMBLING MARKET: 3.91 CAGR by 2015 163
MOBILE GAMING BUSINESS STRATEGIES 164
MOBILE GAME MONETIZATION METHODS: 29 BUSINESS MODELS 166
CASE STUDY: ANGRY BIRDS – A SUCCESSFUL MOBILE GAME STORY 169
MOBILE GAMING DISTRIBUTION CHANNEL 173
MOBILE GAMING ECO SYSTEM / VALUE CHAIN 174
VALUE CHAIN PARTNERSHIP 175
OTA Value Chain 175
Intellectual Property Rights (IPR) 175
Developer Engagement 175
Aggregator Engagement 176
Carrier and Operator Engagement 176
Handset Manufacturer engagement 176
Sales Channel Engagement 176
End-Customer Engagement 177
REVENUE SHARING IN MOBILE GAMING VALUE CHAIN177
KEY REVENUE SOURCES & COST ITEM OF MOBILE GAMING BUSINESS 178
IMPACT OF BRAND IN THE SUCCESS OF MOBILE GAMING 178
MOBILE GAMING: INTERSECTION OF VEDIO GAME & MOBILE DATA APPLICATION 179
EVOLUTION OF MOBILE GAMING: A CONCEPTUAL FRAMEWORK 180
BEST GAMING PRACTICE: JAPAN & KOREA 180
WHERE IS THE MONEY?181
WHERE IS THE OPPORTUNITY? A GAMIFICATION TREND 183
RECOMMENDATIONS 184
Recommended Drivers to Stimulate the Uptake of Mobile Gaming 184
Recommendation for Grabbing Business Opportunity 185
Recommended General Considerations for Market Players 185
Recommended Considerations for game developers & publishers 185
Recommended Considerations for Portal Providers & Mobile Operators 186
Enter Asian Digital Game Market: $30 billion by 2016 187
【レポート販売概要】
■ タイトル：Mobile Gaming Asia: Market and Forecast Analysis■ 発行日：2011年11月10日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240139
■ 調査対象地域：グローバル
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