【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 GEOGRAPHIC SCORE 14
1.3.3 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHT 29
4.1 INCREASING DEMAND FOR MOBILE ENGAGEMENT AUTOMATION SOLUTIONS IN RETAIL AND FINANCIAL SERVICES VERTICALS TO DRIVE MARKET GROWTH 29
4.2 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 30
4.3 MOBILE ENGAGEMENT AUTOMATION MARKET, 2017 30
4.4 MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION & BY SOLUTION 31
4.5 MOBILE ENGAGEMNENT AUTOMATION MARKET: INDUSTRY ADOPTION ANALYSIS 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 High penetration of mobile phones 34
5.2.1.2 Increasing use of mobile device applications 34
5.2.1.3 Growing focus toward mobile first strategy 35
5.2.2 RESTRAINTS 35
5.2.2.1 High initial investment to set up mobile engagement automation campaigns 35
5.2.2.2 Difficulty in monetizing mobile apps 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Development of mobile engagement applications for healthcare vertical 36
5.2.3.2 Increased use of social media platforms enhancing mobile engagement automation 36
5.2.3.3 Rapid development of information technology and digital services increasing connectivity with consumers in travel and hospitality vertical 37
5.2.4 CHALLENGES 37
5.2.4.1 Increasing concerns related to data privacy 37
6 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 38
6.1 INTRODUCTION 39
6.2 FINANCIAL SERVICES 40
6.3 MEDIA AND ENTERTAINMENT 42
6.4 RETAIL 44
6.5 TRAVEL AND HOSPITALITY 46
6.6 TELECOM AND IT 49
6.7 OTHERS 51
7 MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE 53
7.1 INTRODUCTION 54
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 55
7.3 LARGE-SCALE ENTERPRISES 57
8 MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION 59
8.1 INTRODUCTION 60
8.2 SMS AND MMS 61
8.3 PUSH NOTIFICATIONS 63
8.4 IN-APP MESSAGING 64
8.5 E-MAILS 66
8.6 APP /WEB CONTENT 69
8.7 OTHER SOLUTIONS 71
9 GEOGRAPHIC ANALYSIS 73
9.1 INTRODUCTION 74
9.2 NORTH AMERICA 76
9.2.1 US 79
9.2.2 CANADA 80
9.2.3 MEXICO 80
9.3 EUROPE 80
9.3.1 UK 84
9.3.2 GERMANY 84
9.3.3 FRANCE 84
9.3.4 REST OF EUROPE 84
9.4 APAC 85
9.4.1 JAPAN 88
9.4.2 CHINA 89
9.4.3 INDIA 89
9.4.4 AUSTRALIA 89
9.4.5 REST OF APAC 90
9.5 ROW 90
9.5.1 MIDDLE EAST & AFRICA 92
9.5.2 SOUTH AMERICA 92
10 COMPETITIVE LANDSCAPE 93
10.1 INTRODUCTION 93
10.2 MARKET RANKING ANALYSIS: MOBILE ENGAGEMENT AUTOMATION MARKET 94
10.3 COMPETITIVE SCENARIO 94
10.4 RECENT DEVELOPMENTS 95
10.4.1 PRODUCT LAUNCHES 95
10.4.2 PARTNERSHIPS/AGREEMENTS 96
10.4.3 ACQUISITIONS 96
11 COMPANY PROFILES 97
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
11.1 IBM 97
11.2 SALESFORCE 100
11.3 ORACLE 103
11.4 ADOBE 106
11.5 VIBES 109
11.6 SELLIGENT 111
11.7 URBAN AIRSHIP 114
11.8 APPBOY 116
11.9 LOCALYTICS 119
11.10 SWRVE 122
11.11 TAPJOY 125
11.12 MARKETO 128
11.13 KEY INNOVATORS 131
11.13.1 ACCENGAGE 131
11.13.2 FOLLOWANALYTICS 131
11.13.3 LEANPLUM 131
11.13.4 SMARTFOCUS 132
11.13.5 WEBTREKK 132
*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.
12 APPENDIX 133
12.1 INSIGHTS OF INDUSTRY EXPERTS 133
12.2 DISCUSSION GUIDE 134
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
12.5 AVAILABLE CUSTOMIZATIONS 140
12.6 RELATED REPORTS 140
12.7 AUTHOR DETAILS 141
【レポート販売概要】
■ タイトル：モバイル・エンゲージメントの世界市場予測（～2023年）■ 英文：Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023
■ 発行日：2017年10月4日
■ 調査会社：MarketsandMarkets
■ 商品コード：SE-5622
■ 調査対象地域：グローバル
- 世界におけるスマートグリッド用センサー市場（2014-2021）NanoMarkets has been providing coverage of the market for smart grid sensors for almost five years now and has acquired an insider’s knowledge of both the dynamics of this market and how sensors are currently being deployed in the smart grid. In this new report, we reexamine the market for grid sensors in what we believe are fundamentally new conditions. First, we consider how the shift to the Int …
- 施肥潅漑および薬品混入灌漑の世界市場動向・予測（～2020）The global market for fertigation & chemigation has grown exponentially in the last few years. In terms of value, the market is projected to reach USD 42.2 Billion by 2020, at a CAGR of around 6.3% from 2015 to 2020. Water-scarce regions and agriculture-based countries are the primary targets of the industry. Factors such as increasing population & the resultant food demand and increasing water sc …
- 髄膜炎菌ワクチンの世界市場2016-2020About Meningitis Meningitis (meningococcal diseases) is characterized by inflammation of the protective lining (meninges) present around the brain and spinal cord. It can be classified into infectious and non-infectious meningitis. Based on the types of organism, infectious meningitis is sub-divided into bacterial meningitis, viral meningitis, fungal meningitis, and parasitic meningitis. Bacterial …
- 食品用酸化防止剤の世界市場予測（～2022）：種類別（天然、合成）、形態別、原料別、用途別、地域別The food antioxidants market is projected to grow at a CAGR of 5.10% from 2017 to 2022, to reach a projected value of USD 1.48 Billion by 2022. Food antioxidants have been gaining significance due to a boom in the prepared food & beverage industry. They are used to increase the shelf life of prepared food products and thus used widely in the food & beverage industry to reduce damage due to rancidi …
- ペーパーエッジプロテクターの世界市場2019-2023Global Paper Edge Protectors Market: About this market Technavio’s paper edge protectors market analysis considers sales from both angular paper edge protectors and round paper edge protectors. Our analysis also considers the sales of paper edge protectors in APAC, Europe, MEA, North America, and South America. In 2018, the angular paper edge protectors segment had a significant market share, and …
- RFIDスマート・アンテナの世界市場2016-2020About the RFID Smart Antenna Market An RFID system is a wireless technology that uses radio waves to receive data from a tag attached to an object. It is used for various purposes such as tracking objects and automatic identification. Components of RFID systems are as follows: • Tag (attached to an object: unique identification) • Antenna (tag detector: creates magnetic field) • Reader (receiver o …
- 電子戦（EW）の世界市場2016-2020About the Electronic Warfare Market A military action that involves the use of electromagnetic (EM) emission and directs energy to gain control over the EM spectrum (EMS) or to assail the enemy can be termed as Electronic Warfare (EW). The aim of EW is to deny the opponent the advantage of and facilitate access to the EMS. It can be initiated from land, sea, air, and space by manned and unmanned s …
- バイオポリプロピレン（PP）の世界市場2015-2019About Bio-Polypropylene Bio-polypropylene belongs to the family of polyolefins which is produced from renewable or plant-derived energy sources, such as sugarcane, starch, etc. Bio-polypropylene derived from sugarcane usually exhibits the same characteristics as that of the polypropylene generated from fossil feedstock. It is a thermoplastic polymer that is known for its tensile strength, firmness …
- Gilenya (Multiple Sclerosis)：市場予測と分析（～2022）Gilenya (Multiple Sclerosis) - Forecast and Market Analysis to 2022 Summary GlobalData has released its new PharmaPoint Drug Evaluation report, “Gilenya (Multiple Sclerosis) - Forecast and Market Analysis to 2022”. Multiple sclerosis (MS) is a chronic, inflammatory neurological disorder characterized pathologically by demyelination, axonal transection and neurodegeneration within the central nervo …
- 昆布茶の世界市場分析：風味別（オリジナル、味付）、流通経路別（スーパーマーケット、健康専門店、オンラインストア）、セグメント予測The global kombucha market is expected to reach USD 4.46 billion by 2024, according to a new report by Grand View Research, Inc. Increasing awareness of the health benefits associated with consuming probiotic drinks is projected to boost market demand over the forecast period. Kombucha helps to control liver cell toxicity and aids in detoxification, digestion, and weight loss. It also improves imm …
- 世界のSSL証明書市場動向（2012-2016）TechNavio's analysts forecast the Global Secure Sockets Layer (SSL) Certification market to grow at a CAGR of 11.42 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing number of online transactions. The Global SSL Certification market has also been witnessing the increasing adoption of SSL Certification by small and medium-sized enterprise …
- 高温超伝導（HTS）ワイヤの世界市場2016-2020About HTS An HTS is a superconducting material with a critical temperature above -250°C. High temperature superconductivity enables certain materials, at low temperatures, to lose all resistance to the flow of electricity. This helps in technological innovations for different applications. The superconducting wire has been an enabling technology for advanced applications, opening new opportunities …
- 世界におけるモバイルDRAM市場動向およびメーカー戦略The earliest application of DRAM (Dynamic Random Access Memory) can be traced back to the PC age. As the PC market declines, new types of mobile devices have taken over to become the world's most popular electronics products thanks to their versatile characteristics, high levels of convenience, and the stylish design. The popularity of mobile devices has led to fast growth for mobile DRAMs, turnin …
- 無水フタル酸及び誘導体のグローバル市場動向（～2018）Phthalic anhydride is an important compound derived from the oxidation reaction of naphthalene. On the basis of application areas, the market of phthalic anhydride can be broadly segmented into plasticizers, unsaturated polyester resins, alkyd resins, and others. Plasticizer is the main phthalic anhydride application and serves an array of industries due to its various properties and performance a …
- 患者登録ソフトウェアの世界市場予測（～2021）The patient registry software market is segmented on the basis of product type, pricing model, deployment model, type of database, functionality, end user, and region. Based on product type, the patient registry software market is segmented into integrated and standalone software. The standalone software segment is expected to account for the largest market share in 2016. This can be attributed to …
