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■ 英文：Wearable Technology in Mobile Advertising
■ 発行日：2014年8月
■ 調査会社：Mind Commerce
■ 商品コード：MIND40834
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
1 Wearable Devices Developments 5
1.1 Mobile Advertising Personalization and Wearable Devices 7
1.2 Case Study: Wearable Devices vs. Mobile Devices 7
1.3 Mobile Advertising Intelligence 8
2 Wearables Smart Glasses in Advertising 10
2.1 Pay-Per-Gaze Model 10
2.1.1 Advertising with Wearable Technology 11
2.1.2 Case Study: Pay-Per-Gaze Scenario with Google Glass 13
3 Wearables Advertising a New Shift 17
3.1 Case Study: The use of Wearable Devices in Advertising 18
3.1.1 User Behavior Monitoring 21
3.1.2 Behavior towards Advertisements 21
4 Future Advertising Models with Wearable Devices 22
4.1 Combining Applications with Wearable Devices 23
4.1.1 Pay-Per-Emotion 24
4.1.2 Pay-Per-Action 26
Figures
Figure 1: Pay-Per-Gaze 11
Figure 2: Augmented Reality Advertising 14
Figure 3: Google Glass Ads Preview 16
Figure 4: Wearable Tech in Advertising 20
Figure 5: Pay per Emotion (PPE) 25
【レポート販売概要】
■ タイトル：世界のモバイル広告市場におけるウェアラブル技術■ 英文：Wearable Technology in Mobile Advertising
■ 発行日：2014年8月
■ 調査会社：Mind Commerce
■ 商品コード：MIND40834
■ 調査対象地域：グローバル
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