【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 5
2.0 OVERVIEW 7
2.1 MOBILE ADVERTISING VALUE CHAIN 7
2.1.1 ADVERTISERS 8
2.1.2 MOBILE MEDIA AGENCIES AND BUYERS 8
2.1.3 REAL-TIME MOBILE AD INVENTORY MARKETPLACES 8
2.1.4 MOBILE AD NETWORKS 9
2.1.5 MOBILE ADVERTISING PUBLISHERS AND DEVELOPERS 10
2.1.6 MOBILE NETWORKS AND DEVICES 10
2.2 MOBILE ADVERTISING MARKET SIZE AND GROWTH OUTLOOK 2014 – 2019 11
2.3 MOBILE ADVERTISING IN CONTEXT 14
2.4 TELECOM SUBSCRIBERS GLOBALLY IN 2014 14
3.0 MAJOR INFLUENCERS IN MOBILE ADVERTISING AND MARKETING 16
3.1 EMERGENCE OF ADVANCED MOBILE INTERNET DEVICES AN TECHNOLOGY 16
3.2 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 16
3.2.1 SHORT MESSAGING SERVICE (SMS) 17
3.2.2 MULTIMEDIA MESSAGING SERVICE (MMS) 17
3.3 MOBILE EMAIL TO MOBILE MESSAGING 18
3.4 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 20
3.5 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 22
4.0 MARKET STRUCTURE ANALYSIS 23
4.1 MAJOR PLAYERS IN MOBILE ADVERTISEMENT INDUSTRY 23
4.1.1 GOOGLE 23
4.1.2 FACEBOOK 24
4.2 MOBILE ADVERTISING REVENUE MARKET SHARE BY SPEND 25
4.3 GOOGLE VS. FACEBOOK MOBILE ADVERTISEMENT MARKET SHARE ANALYSIS 26
5.0 COMPARATIVE ANALYSIS OF MOBILE LOCATION BASED ADVERTISING 27
5.1 OVERVIEW OF LOCATION-BASED MARKETING (LBM) 27
5.2 LBM TECHNOLOGIES IN MOBILE ADVERTISING 27
5.3 LOCATION BASED ADVERTISEMENT VALUE CHAIN 28
5.4 LOCATION, SEARCH, AND RETAIL ADVERTISING AND COMMERCE 29
5.5 LOCATION BASED ADVERTISING ECOSYSTEM ANALYSIS 30
5.5.1 MOBILE NETWORK OPERATORS 30
5.5.2 APPLICATION PROVIDERS 31
5.5.3 CONTENT PROVIDERS 31
5.5.4 DEVICE MANUFACTURERS 31
5.5.5 MERCHANTS AND LOCAL COMPANIES 31
5.5.6 MOBILE SOFTWARE VENDORS 32
5.6 GLOBAL LOCATION BASED MOBILE ADVERTISING SPENDING 2014 – 2019 32
5.7 GLOBAL LOCAL MOBILE AD SPEND BY FORMAT 2014 – 2019 33
6.0 FUTURE OF MOBILE ADVERTISING 34
6.1 MOBILE ADVERTISEMENT GLOBAL DEVELOPMENTS TO 2019 34
6.2 ASIA CONTINUES AS GLOBAL GROWTH LEADER 34
6.3 MOBILE MARKETING GROWTH IN EUROPE 36
6.4 GROWTH OF MOBILE MARKETING SPEND IS A BIG CHALLENGE 36
6.5 MOBILE ADVERTISING TAKES OVER: CASE IN POINT IS THE UK BY 2019 38
6.6 UNITED STATES TO SEE STRONG GROWTH 2020 38
6.7 FACEBOOK AND GOOGLE WILL ACCOUNT FOR INCREASINGLY LARGE SHARE 40
6.8 MORE IN-APP ADVERTISING 40
6.9 NEXT GENERATION ADVERTISING OVER CONNECTED DEVICES 41
6.10 NEXT GENERATION PRESENCE AND LOCATION FOR ADVERTISING AND COMMERCE 41
6.11 WEARABLE TECHNOLOGY AND MOBILE ADVERTISING 42
6.12 EXPANSION OF MOBILE SOCIAL ADVERTISING AND COMMERCE 43
6.13 PARTNERSHIP AND M&A IN MOBILE ADVERTISING INDUSTRY 43
6.13.1 EXAMPLE: OPERA MEDIAWORKS 43
6.13.2 EXAMPLE: MOBILE SCREEN OFFER IN CANADA’S CINEPLAX 44
6.14 KEY CHALLENGES FOR MOBILE ADVERTISING 45
7.0 RECOMMENDATIONS FOR MOBILE ADVERTISERS 46
7.1 ECONOMIC DOWNTURN EFFECTS ON MOBILE ADVERTISING 46
7.2 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 47
8.0 APPENDIX 51
8.1 ADVERTISING EXPENDITURE PER USER: ONLINE VS. MOBILE 51
8.2 ADVERTISING EXPENDITURES IN TRADITIONAL MEDIA 52
【レポート販売概要】
■ タイトル：世界のモバイル広告市場分析、展望及び予測■ 英文：Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019
■ 発行日：2014年8月
■ 調査会社：Mind Commerce
■ 商品コード：MIND40831
■ 調査対象地域：グローバル
- 世界の中小企業IT支出市場（2014-2018）About SMBs Small and medium-sized (SMB) businesses are defined based on the number of employees and annual revenue generated. Micro businesses are those that have less than 10 employees, small businesses are those that employ less than 100 employees, and mid-sized businesses are those that have more than 100 but less than 1,000 employees. The IT requirement of an SMB differs based on business size …
- 世界の水晶発振器市場Crystal oscillators are amongst the core components of any electronic device. They use the property of piezoelectricity, which is exhibited by certain crystals, most notably quartz, to create waveforms with accurate frequency based on the mechanical vibration of the precision machined crystal. This report primarily deals with the different crystal oscillator types currently used across the globe a …
- エネルギー産業におけるナノテクノロジーの役割：Role of Nanotechnology in the Energy IndustryNanotechnology is the study of manipulating matter on an atomic and molecular scale. Nanotechnology is very diverse, ranging from extensions of conventional device physics to completely new approaches based upon molecular self-assembly, from developing new materials with dimensions on the nanoscale to investigating whether we can directly control matter on the atomic scale. Nano-engineered materia …
- 中国の乗用車市場：セダン・小型車、SUV/クロスオーバー、MPV、高級車About the Passenger Vehicle Market in China China is leading the global automotive industry since 2009, when it overtook the US in terms of total vehicle production. China represents one of the fastest-growing auto industries and is one of the key regions for original equipment manufacturers (OEMs) across the globe. Passenger cars are a key segment of the automotive industry in China. This segment …
- 血餅/血栓管理デバイスの世界市場2015-2019About clot management devices A blood clot or thrombus is the end stage of blood coagulation process in hemostasis. Blood clot is the body's response to an injury to prevent bleeding. However, a clot can be harmful when it forms abnormally to obstruct blood flow through healthy blood vessels. This condition is called thrombosis. A blood clot in arteries can lead to heart attack, while blood clot f …
- キャリアスクリーニングの世界市場予測（～2024年）“Increasing emphasis on early disease detection and prevention is expected to drive the growth of the global carrier screening market.” The global carrier screening market size is expected to grow from USD 1.8 billion in 2019 to USD 4.0 billion by 2024, at a CAGR of 17.5% during the forecast period. Growth in the carrier screening market can primarily be attributed to factors such as increasing em …
- IT資産管理（ITAM）の世界市場2016-2020About IT Asset Management ITAM software allows organizations to efficiently manage their computer hardware and software inventories, correlate assets to contracts and financial records such as software licenses and equipment leases, and detect and prevent IT and regulatory risks to their various technology components. The software ensures that all of the IT systems in the organization are operatin …
- サージ保護デバイス（SPD）の世界市場分析：製品タイプ別（タイプ1、タイプ2、タイプ3、タイプ4）、定格別（0~50kA、50.1~100kA、100.1~200kA、200.1kA以上）、用途別、地域別、セグメント予測、2014 – 2025The global surge protection devices (SPDs) market is expected to reach USD 3.39 billion by 2025, according to a new study by Grand View Research, Inc. The high costs incurred due to electrical equipment downtime are expected to surge the demand for these devices over the forecast period.The need for protection against lightning and voltage fluctuations has triggered the implementation of SPDs. The …
- プロセス分析計（液体＆ガス）、ガスクロマトグラフィーおよび分光法の世界市場予測（～2020）The global process analyzers (liquid & gas) market is expected to grow from USD 3.57 Billion in 2014 to USD 4.98 Billion by 2020, at a CAGR of 5.50% between 2015 and 2020. The market is majorly driven by the increase in the shale gas production in the U.S. and growing demand for water & wastewater treatment. In addition, increasing usage of process liquid and gas analyzers in the emerging markets …
- 航空燃料の世界市場：航空タービン燃料（ATF）、航空バイオ燃料About Aviation Fuel Aviation fuel is a specialized fuel that drives aircraft turbines. It is higher in quality and often contains additives designed to reduce risks such as icing and explosion due to changes in fuel temperature. The global aviation fuel market is captured by jet fuels i.e. aviation turbine fuel (ATF) owing to uncertainty in the production of bio jet fuels. Technavio’s analysts for …
- 世界における石油・ガスパイプライン計画（～2019）Global Planned Oil and Gas Pipelines Industry Outlook to 2019 - Capacity and Capital Expenditure Forecasts with Details of All Planned Pipelines Summary "Global Planned Oil and Gas Pipelines Industry Outlook to 2019 - Capacity and Capital Expenditure Forecasts with Details of All Planned Pipelines" is a comprehensive report on major, trunk oil and gas planned pipelines industry in the world. The r …
- Mobile Local Search 2011: Location-based Search MarketMobile Local Search 2011 adds more intensive analysis and many new insights to the best selling research report published in 2010. The clear objective of this year’s research is to illuminate the economic landscape of mobile local search in China, Korea, and Japan along with powerful new entrants on the North American and EU leader boards. The deep coverage provides insight into the thought leader …
- 旅行保険の世界市場2016-2020About the Travel Insurance Market Travel insurance covers the expense, such as trip cancellation, cancellation due to the medical emergency, resulting from unexpected events during domestic and international travel. Some of these policies also pay for damage to rented equipment, such as car, or for ransom in case of kidnapping. Many online companies that sell flight tickets or tour packages offer …
- 外科手術用封止剤・接着剤の世界市場予測（～2021年）：天然、合成、フィブリン、コラーゲン、ゼラチン、シアノアクリル酸、アルブミン、人血The surgical sealants market is expected to witness a significant growth in the coming years. Factors such as the growing need to control blood loss in patients during surgeries, growth in the number of surgeries, rising geriatric population coupled with the increasing prevalence of chronic disorders, and the increasing uptake of technologically advanced products owing to the FDA and CE Mark appro …
- 介入的脊椎装置の世界市場2017-2021：椎体形成術、椎骨形成術、ラジオ波焼灼術About Interventional Spine Devices Interventional spine procedures are used to treat painful spinal conditions. Interventional treatment options are often more efficient and effective than traditional therapy for spinal (back and neck) pain. The new techniques are excellent minimally invasive alternatives to conventional surgery. Lumbar disc disease, sacroiliac joint, and degenerative lumbar facet …
