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TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.4 PERIODIZATION CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 16
1.6 UNIT CONSIDERED 16
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 22
2.2 MACROINDICATORS 23
2.2.1 RISING LIVESTOCK POPULATION 23
2.2.2 INCREASING DEMAND FOR MILK AND MEAT PRODUCTS 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 28
2.5.1 ASSUMPTIONS 28
2.5.2 LIMITATIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE MEDICATED FEED ADDITIVES MARKET 34
4.2 MEDICATED FEED ADDITIVES MARKET: KEY COUNTRIES 35
4.3 LIFE CYCLE ANALYSIS: MEDICATED FEED ADDITIVES MARKET, BY REGION 36
4.4 MEDICATED FEED ADDITIVES MARKET, BY PRODUCT 37
4.5 DEVELOPED VS. EMERGING MEDICATED FEED ADDITIVES MARKETS 38
4.6 MEDICATED FEED ADDITIVES MARKET, BY CATEGORY & REGION 39
 
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 MARKET SEGMENTATION 40
5.2.1 BY PRODUCT 40
5.2.2 BY LIVESTOCK 41
5.2.3 BY CATEGORY 41
5.2.4 BY MIXTURE TYPE 42
5.3 MARKET DYNAMICS 42
5.3.1 DRIVERS 43
5.3.1.1 Epidemic outbreaks in animals 43
5.3.1.2 Shift of the livestock industry from an unorganized sector to an organized one 43
5.3.2 RESTRAINTS 43
5.3.2.1 Stringent regulations regarding the use of medicated feed additives 43
5.3.2.2 Some medicated feed ingredients posing risk to humans 44
5.3.3 OPPORTUNITIES 44
5.3.3.1 Implementation of innovative animal husbandry practices to improve the quality of meat 44
5.3.4 CHALLENGES 45
5.3.4.1 Replacement by organic products 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 46
6.3 SUPPLY CHAIN ANALYSIS 47
6.4 KEY INFLUENCERS 48
7 MEDICATED FEED ADDITIVES MARKET, BY MIXTURE TYPE 49
7.1 INTRODUCTION 50
7.2 SUPPLEMENTS 51
7.3 CONCENTRATES 51
7.4 PREMIX FEEDS 52
7.5 BASE MIXES 52
8 MEDICATED FEED ADDITIVES MARKET, BY PRODUCT 53
8.1 INTRODUCTION 54
8.2 ANTIOXIDANTS 55
8.3 ANTIBIOTICS 56
8.4 PROBIOTICS & PREBIOTICS 56
8.4.1 PROBIOTICS 56
8.4.2 PREBIOTICS 56
 
8.5 ENZYMES 57
8.6 AMINO ACIDS 58
8.7 OTHERS 59
9 MEDICATED FEED ADDITIVES MARKET, BY CATEGORY 60
9.1 INTRODUCTION 61
9.2 CATEGORY I 62
9.3 CATEGORY II 62
10 MEDICATED FEED ADDITIVES MARKET, BY LIVESTOCK 63
10.1 INTRODUCTION 64
10.2 RUMINANTS 65
10.3 POULTRY 66
10.4 SWINE 66
10.5 AQUACULTURE 67
10.6 OTHERS 68
11 MEDICATED FEED ADDITIVES MARKET, BY REGION 69
11.1 INTRODUCTION 70
11.2 NORTH AMERICA 72
11.2.1 U.S. 76
11.2.2 CANADA 76
11.2.3 MEXICO 77
11.3 EUROPE 78
11.3.1 SPAIN 81
11.3.2 U.K. 82
11.3.3 NETHERLANDS 83
11.3.4 FRANCE 84
11.3.5 GERMANY 85
11.3.6 REST OF EUROPE 86
11.4 ASIA-PACIFIC 86
11.4.1 CHINA 90
11.4.2 INDIA 90
11.4.3 JAPAN 91
11.4.4 AUSTRALIA 92
11.4.5 REST OF ASIA-PACIFIC 93
11.5 ROW 93
11.5.1 BRAZIL 96
11.5.2 ARGENTINA 97
11.5.3 REST OF ROW 98
 
12 COMPETITIVE LANDSCAPE 99
12.1 OVERVIEW 99
12.2 COMPETITIVE SITUATION & TRENDS 101
12.3 MARKET SHARE ANALYSIS 102
12.3.1 INVESTMENTS AND EXPANSIONS 104
12.3.2 NEW PRODUCT LAUNCH 105
12.3.3 ACQUISITIONS 106
12.3.4 AGREEMENTS, PARTNERSHIP, COLLABORATIONS AND JOINT VENTURE 107
13 COMPANY PROFILES 108
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 ZOETIS INC. 108
13.2 CARGILL 111
13.3 ARCHER DANIELS MIDLAND COMPANY 114
13.4 CHS INC. 118
13.5 PURINA ANIMAL NUTRITION (LAND O’ LAKES) 120
13.6 ADISSEO FRANCE SAS 123
13.7 ALLTECH INC. (RIDLEY) 125
13.8 BIOSTADT INDIA LIMITED 127
13.9 ZAGRO 128
13.10 HIPRO ANIMAL NUTRTION 130
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
14 APPENDIX 131
14.1 INSIGHTS OF INDUSTRY EXPERTS 131
14.2 DISCUSSION GUIDE 132
14.2.1 INVESTMENTS AND EXPANSIONS 134
14.2.2 NEW PRODUCT LAUNCH 135
14.2.3 ACQUISITIONS 135
14.2.4 AGREEMENTS, PARTNERSHIP, COLLABORATIONS AND JOINT VENTURE 136
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 137
14.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 139
14.5 AVAILABLE CUSTOMIZATIONS 140
14.6 RELATED REPORTS 141
14.7 AUTHOR DETAILS 142