AaaS（Analytics as a Service）ソリューションの世界市場...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 24
2.4.1 ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE ANALYTICS-AS-A-SERVICE MARKET 28
4.2 ANALYTICS-AS-A-SERVICE MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 29
4.3 ANALYTICS-AS-A-SERVICE: SOLUTIONS AND VERTICALS MARKET 30
4.4 LIFE CYCLE ANALYSIS, BY REGION 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET EVOLUTION 33
5.3 MARKET DYNAMICS 34

5.3.1 DRIVERS 35
5.3.1.1 Lower total cost of ownership 35
5.3.1.2 Increased business agility and scalability 35
5.3.1.3 Self-service access to centrally managed data 35
5.3.2 RESTRAINTS 36
5.3.2.1 Complex analytical workflow 36
5.3.2.2 Diversity of data models based on business needs 36
5.3.3 OPPORTUNITIES 36
5.3.3.1 Growing demand of mobile devices for analytics 36
5.3.3.2 Increase in amount of data across industry verticals 36
5.3.4 CHALLENGES 37
5.3.4.1 Data security and privacy 37
5.3.4.2 Lack of analytical knowledge 37

6 INDUSTRY TRENDS 38
6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.3 ECOSYSTEM 39
6.4 PORTER’S FIVE FORCES ANALYSIS 41
6.4.1 THREAT OF NEW ENTRANTS 41
6.4.2 THREAT OF SUBSTITUTES 42
6.4.3 BARGAINING POWER OF SUPPLIERS 42
6.4.4 BARGAINING POWER OF BUYERS 42
6.4.5 INTENSITY OF RIVALRY 43
6.5 TECHNOLOGICAL OVERVIEW 44
6.5.1 LAYERS OF ANALYTICS-AS-A-SERVICE 44
6.5.1.1 Data-as-a-Service 44
6.5.1.2 Storage-as-a-Service 44
6.5.1.3 Analytics Software-as-a-Service 44
6.5.2 TYPE OF DATA PROCESSING 44
6.5.2.1 Batch data processing 45
6.5.2.2 Real-time streaming data processing 45
6.6 STRATEGIC BENCHMARKING 45

7 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY TYPE 47
7.1 INTRODUCTION 48
7.2 ANALYTICS-AS-A-SERVICE MARKET SIZE ESTIMATION, BY SOLUTIONS 49
7.2.1 FINANCIAL ANALYTICS 50
7.2.1.1 Asset and liability management 50
7.2.1.2 Budgetary control management 50
7.2.1.3 General ledger management 51
7.2.1.4 Payables and receivables management 51
7.2.1.5 Profitability management 51
7.2.2 RISK ANALYTICS 51
7.2.2.1 Cyber risk management 52
7.2.2.2 Operational risk management 52
7.2.2.3 Credit and market risk management 52
7.2.3 CUSTOMER ANALYTICS 53
7.2.3.1 Customer segmentation and clustering 53
7.2.3.2 Customer behavior analysis 54
7.2.3.3 Loyalty and customer experience management 54
7.2.4 MARKETING ANALYTICS 54
7.2.4.1 Marketing campaign monitoring 55
7.2.4.2 Predictive modeling 55
7.2.4.3 Yield management 55
7.2.4.4 Product or service development strategies 55
7.2.5 SALES ANALYTICS 55
7.2.5.1 Sales life cycle management 56
7.2.5.2 Sales reps efficiency optimization 56
7.2.6 WEB AND SOCIAL MEDIA ANALYTICS 56
7.2.6.1 Social media management 57
7.2.6.2 Search engine optimization 57
7.2.6.3 Performance monitoring 57
7.2.7 SUPPLY CHAIN ANALYTICS 58
7.2.7.1 Supply chain planning and procurement 58
7.2.7.2 Sales and operations planning 59
7.2.7.3 Distribution and logistics optimization 59
7.2.7.4 Inventory optimization 59
7.2.7.5 Manufacturing analysis 59
7.2.8 NETWORK ANALYTICS 59
7.2.8.1 Intelligent network optimization 60
7.2.8.2 Traffic management 60
7.2.9 OTHERS 60
7.3 ANALYTICS-AS-A-SERVICE MARKET SIZE ESTIMATION, BY SERVICE 61
7.3.1 CONSULTING SERVICE 62
7.3.2 MANAGED SERVICE 63
7.3.3 SUPPORT AND MAINTENANCE SERVICE 63

8 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY DEPLOYMENT MODEL 65
8.1 INTRODUCTION 66
8.2 PUBLIC CLOUD 67
8.3 PRIVATE CLOUD 67
8.4 HYBRID CLOUD 68

9 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY ORGANIZATION SIZE 69
9.1 INTRODUCTION 70
9.2 SMALL AND MEDIUM BUSINESSES 71
9.3 LARGE ENTERPRISES 71

10 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY VERTICAL 73
10.1 INTRODUCTION 74
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 75
10.3 RETAIL AND WHOLESALE 76
10.4 TELECOMMUNICATIONS AND IT 78
10.5 ENERGY AND UTILITIES 79
10.6 HEALTHCARE AND LIFE SCIENCES 81
10.7 TRAVEL AND HOSPITALITY 83
10.8 TRANSPORTATION AND LOGISTICS 85
10.9 MEDIA AND ENTERTAINMENT 87
10.10 MANUFACTURING 88
10.11 GOVERNMENT 90
10.12 OTHERS 91

11 GEOGRAPHIC ANALYSIS 93
11.1 INTRODUCTION 94
11.2 NORTH AMERICA 96
11.3 EUROPE 98
11.4 ASIA-PACIFIC 99
11.5 LATIN AMERICA 101
11.6 MIDDLE EAST AND AFRICA 102

12 COMPETITIVE LANDSCAPE 104
12.1 OVERVIEW 104
12.2 COMPETITIVE SITUATION AND TRENDS 105
12.2.1 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS 106
12.2.2 NEW PRODUCT LAUNCHES 108
12.2.3 MERGERS AND ACQUISITIONS 109
12.2.4 VENTURE CAPITAL FUNDING 109

13 COMPANY PROFILES 110
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 110
13.2 SAS INSTITUTE 111
13.3 IBM CORPORATION 114
13.4 COMPUTER SCIENCE CORPORATION (CSC) 117
13.5 ORACLE CORPORATION 120
13.6 HEWLETT-PACKARD (HP) 123
13.7 ATOS 126
13.8 MICROSOFT CORPORATION 128
13.9 GOODDATA 130
13.10 EMC 131
13.11 GOOGLE 133
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 135
14.1 EXCERPTS FROM INDUSTRY EXPERTS 135
14.2 DISCUSSION GUIDE 136
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141
14.4 AVAILABLE CUSTOMIZATION 141
14.5 RELATED REPORTS 142