【レポートの概要(一部)】
Table Of Contents
1 Introduction 6
1.1 Objectives Of The Study 6
1.2 Market Definition 6
1.3 Market Scope 6
1.3.1 Year 7
1.4 Currency 8
1.5 Limitations 8
1.6 Market Stakeholders 8
2 Research Methodology 9
2.1 Secondary Data 10
2.1.1 Key Data Taken From Secondary Sources 10
2.1.2 Primary Data 10
2.1.2.1 Key Data From Primary Sources 11
2.1.2.2 Key Industry Insights 11
2.2 Market Size Estimation 12
2.2.1 Bottom-Up Approach 13
2.2.2 Top-Down Approach 13
2.3 Market Breakdown And Data Triangulation 14
2.3.1 Assumptions 15
3 Executive Summary 16
3.1 Evolution 19
4 Premium Insights 21
4.1 Attractive Market Opportunities In Marketing Analytics Software 21
4.2 Marketing Analytics Software Market: Applications Segments 22
4.3 Marketing Analytics Software Market Share: By Region 22
4.4 Marketing Analytics Software Market: By Region 23
4.5 Life Cycle Analysis, By Region 23
4.6 Market Chasm Analysis 24
5 Market Overview 25
5.1 Introduction 26
5.2 Market Segmentation 26
5.2.1 Marketing Analytics Software, By Application 26
5.2.2 Marketing Analytics Software, By Vertical 27
5.2.3 Marketing Analytics Software, By Deployment Model 27
5.2.4 Marketing Analytics Software, By End User 28
5.3 Market Dynamics 28
5.3.1 Drivers 29
5.3.1.1 Increase In Social Media Channels 29
5.3.1.2 Increasing Need To Calculate Mroi 29
5.3.1.3 Increase In Budget For Marketing Analytics Software 30
5.3.1.4 Need To Understand Customer Behavior 30
5.3.2 Restraints 31
5.3.2.1 High Deployment Cost Of Marketing Analytics Software 31
5.3.2.2 Easy Availability Of Open Source Solution 31
5.3.3 Opportunities 31
5.3.3.1 Increase In Adoption Of Cloud-Based Technology 31
5.3.3.2 Increase In Trend Of Marketing Analytics 31
5.3.4 Challenges 32
5.3.4.1 Lack Of Awareness 32
5.3.4.2 Lack Of System Integration 32
5.3.4.3 Lack Of Skill 32
6 Industry Trends 33
6.1 Introduction 33
6.2 Value Chain Analysis 33
6.3 Supply Chain Analysis 34
6.4 Industry Trends 35
6.5 Porter’S Five Forces Analysis 35
6.5.1 Threat From New Entrants 36
6.5.2 Threat From Substitutes 36
6.5.3 Bargaining Power Of Suppliers 36
6.5.4 Bargaining Power Of Buyers 37
6.5.5 Intensity Of Competitive Rivalry 37
6.6 Strategic Benchmarking 38
6.6.1 Product Enhancement And Expansion 38
6.6.2 Mergers & Acquisitions, Strategic Agreements, And Joint Ventures 39
7 Global Marketing Analytics Software Market, By Application 40
7.1 Introduction 41
7.1.1 Social Media Marketing 42
7.1.2 Market Size And Forecast, By Deployment Model 42
7.1.3 Market Size And Forecast, By End User 43
7.1.4 Market Size And Forecast, By Region 43
7.2 E-Mail Marketing 44
7.2.1 Market Size And Forecast, By Deployment Model 44
7.2.2 Market Size And Forecast, By End User 44
7.2.3 Market Size And Forecast, By Region 45
7.3 Seo Marketing 45
7.3.1 Market Size And Forecast, By Deployment Model 45
7.3.2 Market Size And Forecast, By End User 46
7.3.3 Market Size And Forecast, By Region 46
7.4 Ppc Marketing 47
7.4.1 Market Size And Forecast, By Deployment Model 47
7.4.2 Market Size And Forecast, By End User 47
7.4.3 Market Size And Forecast, By Region 48
7.5 Display Marketing 48
7.5.1 Market Size And Forecast, By Deployment Model 48
7.5.2 Market Size And Forecast, By End User 49
7.5.3 Market Size And Forecast, By Region 49
7.6 Video Marketing 50
7.6.1 Market Size And Forecast, By Deployment Model 50
7.6.2 Market Size And Forecast, By End User 50
7.6.3 Market Size And Forecast, By Region 51
7.7 Content Marketing 51
7.7.1 Market Size And Forecast, By Deployment Model 51
7.7.2 Market Size And Forecast, By End User 52
7.7.3 Market Size And Forecast, By Region 52
8 Global Marketing Analytics Software Market, By Vertical 53
8.1 Introduction 54
8.2 Retail 55
8.2.1 Market Size And Forecast, By Application 55
8.3 Consumer Packaged Goods (Cpg) 56
8.3.1 Market Size And Forecast, By Application 56
8.4 High-Tech Manufacturing 56
8.4.1 Market Size And Forecast, By Application 57
8.5 Energy And Utility 57
8.5.1 Market Size And Forecast, By Application 58
8.6 Banking Financial And Insurance (Bfsi) 58
8.6.1 Market Size And Forecast, By Application 58
8.7 Healthcare 59
8.7.1 Market Size And Forecast, By Application 59
8.8 E-Commerce 60
8.8.1 Market Size And Forecast, By Application 60
8.9 Media And Entertainment 60
8.9.1 Market Size And Forecast, By Application 60
8.10 Other Verticals 61
8.10.1 Market Size And Forecast, By Application 61
9 Global Marketing Analytics Software Market,
By Deployment Model 62
9.1 Introduction 63
9.2 Cloud 64
9.2.1 Market Size And Forecast, By Application 64
9.2.2 Market Size And Forecast, By Vertical 65
9.2.3 Market Size And Forecast, By End User 65
9.3 On Premises 66
9.3.1 Market Size And Forecast, By Application 66
9.3.2 Market Size And Forecast, By Vertical 66
9.3.3 Market Size And Forecast, By End User 67
10 Global Marketing Analytics Software Market, By End User 68
10.1 Introduction 69
10.2 Small And Medium Businesses (Smbs) 70
10.2.1 Smbs Market Size, By Application 70
10.2.2 Smbs Market Size, By Vertical 71
10.3 Enterprises 71
10.3.1 Enterprises Market Size, By Application 71
10.3.2 Enterprises Market Size, By Vertical 72
11 Geographic Analysis 73
11.1 Introduction 74
11.2 North America (Na) 75
11.2.1 Market Size And Forecast, By Vertical 75
11.2.2 Market Size And Forecast, By Deployment Model 76
11.2.3 Market Size And Forecast, By End User 76
11.3 Europe 77
11.3.1 Market Size And Forecast, By Vertical 77
11.3.2 Market Size And Forecast, By Deployment Model 77
11.3.3 Market Size And Forecast, By End User 78
11.4 Asia-Pacific (Apac) 78
11.4.1 Market Size And Forecast, By Vertical 78
11.4.2 Market Size And Forecast, By Deployment Model 79
11.4.3 Market Size And Forecast, By End User 79
11.5 Middle East And Africa (Mea) 80
11.5.1 Market Size And Forecast, By Vertical 80
11.5.2 Market Size And Forecast, By Deployment Model 80
11.5.3 Market Size And Forecast, By End User 81
11.6 Latin America (La) 82
11.6.1 Market Size And Forecast, By Vertical 82
11.6.2 Market Size And Forecast, By Deployment Model 82
11.6.3 Market Size And Forecast, By End User 83
12 Competitive Landscape 84
12.1 Overview 84
12.2 Market Share Analysis, Marketing Analytics Software Market 85
12.3 Competitive Situation And Trends 86
12.3.1 New Product Launches 86
12.3.2 Agreements, Partnerships, Collaborations, & Joint Ventures 88
12.3.3 Mergers & Acquisitions 88
12.3.4 Expansion 90
13 Competitive Profile 91
13.1 Introduction 91
13.2 Adobe Systems Incorporated 92
13.3 Accenture 96
13.4 Ibm 99
13.5 Oracle 102
13.6 Wipro Limited 105
13.7 Experian 108
13.8 Harte-Hanks Inc 111
13.9 Pega-System 114
13.10 Sas Institute Inc. 116
13.11 Teradata Corporation 118
14 Appendix 120
14.1 Insights Of Industry Experts 120
14.2 Discussion Guide 120
14.3 Introducing Rt: Real Time Market Intelligence 124
14.4 Available Customizations 125
14.5 Related Reports 126
【レポート販売概要】
■ タイトル:マーケティング分析ソフトウェアの世界市場■ 英文:Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
■ 発行日:2014年12月1日
■ 調査会社:MarketsandMarkets
■ 商品コード:MAM-TC-2943
■ 調査対象地域:グローバル
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