【レポートの概要（一部）】
Table Of Contents
1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Limitations
1.6 Stakeholders
2 Research Methodology
2.1 Market Size Estimation
2.2 Market Crackdown And Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.2.1 Key Industry Insights
2.3.3 Assumptions
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities In Mobile Marketing
4.2 Mobile Marketing Solutions Market – Top Three Segments
4.3 Mobile Marketing Market: Top 3 Solutions And Regions
4.4 Mobile Marketing Market (2019)
4.5 Global Mobile Marketing Market Size, By Solution
4.6 Mobile Marketing Regional Market
4.7 Product Growth Matrix
4.8 Life Cycle Analysis, By Region (2014)
5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Solution
5.3.2 By User Type
5.3.3 By Industry
5.3.4 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase In Smartphone And Tablet Users
5.4.1.2 Mobile Internet
5.4.1.3 Increased Usage Of Mobile Applications And Mobile Web
5.4.1.4 Increased Return On Marketing Spend
5.4.2 Restraints
5.4.2.1 Lack Of Education
5.4.2.2 Complex Implementation
5.4.3 Opportunities
5.4.3.1 Social Media
5.4.3.2 Rich Communication Services (Rcs)
5.4.4 Challenges
5.4.4.1 Understanding Consumer Behaviour
5.4.4.2 Privacy Concerns
6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’S Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Substitutes
6.3.3 Bargaining Power Of Suppliers
6.3.4 Bargaining Power Of Buyers
6.3.5 Intensity Of Competitive Rivalry
7 Mobile Marketing Market, By Solution
7.1 Introduction
7.2 SMS
7.3 MMS
7.4 Push Notifications
7.5 Mobile Emails
7.6 QR Codes
7.7 Location-Based Marketing
7.8 In-App Messages
8 Mobile Marketing Market, By User Type
8.1 Introduction
8.2 Smbs
8.3 Large Enterprises
9 Mobile Marketing Market, By Industry
9.1 Introduction
9.2 Retail
9.3 Travel And Logistics
9.4 Automotive
9.5 Bfsi
9.6 Telecom And It
9.7 Media And Entertainment
9.8 Healthcare
9.9 Others
10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East And Africa
10.6 Latin America
11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation & Trends
11.2.1 New Product Launches
11.2.2 Agreements, Partnerships, Collaborations, & Joint Ventures, 2011-2014
11.2.3 Mergers & Acquisitions
11.2.4 Vc Funding
12 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, Mnm View)*
12.1 Introduction
12.2 Sap Ag
12.3 Ibm
12.4 Oracle Corporation
12.5 Adobe Systems
12.6 At&T Inc.
12.7 Mobivity Holdings Corporation
12.8 Salesforce Inc.
12.9 Sas Institute
12.1 Salmat Ltd
12.11 Vibes Media, Llc
*Details On Business Overview, Products & Services, Key Insights, Recent Developments, Swot Analysis, Mnm View Might Not Be Captured In Case Of Unlisted Companies.
13 Appendix
13.1 Discussion Guide
13.2 Introduction Rt: Real Time Market Intelligence
13.3 Available Customizations
13.4 Related Reports
【レポート販売概要】
■ タイトル：モバイル・マーケティング・ソリューションの世界市場：SMS、MMS、プッシュ通知、モバイルEメール、QRコード、位置情報基盤マーケティング等■ 英文：Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019
■ 発行日：2014年11月28日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-2942
■ 調査対象地域：グローバル
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