【レポートの概要（一部）】
1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. – 17)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions
3 Executive Summary (Page No. – 24)
4 Premium Insights (Page No. – 28)
4.1 Attractive Market Opportunities in the Mobile Marketing Market
4.2 Global Market – By User Type
4.3 Global Mobile Marketing Market
4.4 Market Potential
4.5 Mobile Marketing Regional Market
4.6 Lifecycle Analysis, By Region 2016
5 Market Overview (Page No. – 32)
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 High Penetration of Mobile Phone Users
5.3.1.2 Decrease in the Price of High Speed Internet
5.3.1.3 Increased Use of Mobile Web and Mobile Applications
5.3.2 Restraints
5.3.2.1 Complexity of Implementation
5.3.2.2 Resistance to Accept Change Among Marketing Service Providers
5.3.3 Opportunities
5.3.3.1 Use of Social Media Platforms
5.3.3.2 Mobile Data Analytics
5.3.4 Challenges
5.3.4.1 Privacy Concerns
5.3.4.2 Understanding Consumer Behavior
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 Mobile Marketing Association (MMA)
5.4.1.2 Federal Trade Commission (FTC)
6 Industry Trends (Page No. – 41)
6.1 Introduction
6.2 Evolution
6.3 Value Chain Analysis
7 Mobile Marketing Market Analysis, By Solution (Page No. – 43)
7.1 Introduction
7.2 Short Message Service (SMS)
7.3 Multimedia Messaging Service (MMS)
7.4 Push Notification
7.5 Mobile Emails
7.6 Quick Response (QR) Codes
7.7 Location-Based Marketing
7.8 In-App Messages
7.9 Mobile Web
7.10 Others
8 Mobile Marketing Market Analysis, By User Type (Page No. – 60)
8.1 Introduction
8.2 Small and Medium Businesses (SMBS)
8.3 Large Enterprises
9 Mobile Marketing Market Analysis, By Vertical (Page No. – 64)
9.1 Introduction
9.2 Retail and E-Commerce
9.3 Travel and Logistics
9.4 Automotive
9.5 BFSI
9.6 Telecom and IT
9.7 Media and Entertainment
9.8 Healthcare
9.9 Government
9.10 Others
10 Geographic Analysis (Page No. – 76)
10.1 Introduction
10.2 North America
10.3 Asia-Pacific (APAC)
10.4 Europe
10.5 Middle East and Africa (MEA)
10.6 Latin America
11 Competitive Landscape (Page No. – 91)
11.1 Overview
11.2 Competitive Situation and Trends
11.2.1 New Product Launches and Enhancements
11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures,2013-2015
11.2.3 Mergers and Acquisitions, 2013-2015
11.2.4 Expansion, 2013-2015
12 Company Profiles (Page No. – 97)
12.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
12.2 Product Mapping
12.3 SAP SE
12.4 IBM Corporation
12.5 Salesforce.Com, Inc.
12.6 AT&T Inc.
12.7 Oracle Corporation
12.8 Adobe Systems, Inc.
12.9 SAS Institute, Inc.
12.10 Mobivity Holdings Corporation
12.11 Salmat Ltd.
12.12 Vibes Media, LLC
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
13 Key Innovator Profiles (Page No. – 125)
13.1 Fiksu Inc.
13.1.1 Business Overview
13.1.2 Recent Developments
13.1.3 Push for Mobile Marketing
13.2 Inmobi
13.2.1 Business Overview
13.2.2 Recent Developments
13.2.3 Push for Mobile Marketing
13.3 Netcore Solutions
13.3.1 Business Overview
13.3.2 Push for Mobile Marketing
13.4 Mood Media Corporation
13.4.1 Business Overview
13.4.2 Push for Mobile Marketing
13.5 Somo Global
13.5.1 Business Overview
13.5.2 Recent Developments
13.5.3 Push for Mobile Marketing
13.6 Velti PLC
13.6.1 Business Overview
13.6.2 Push for Mobile Marketing
13.7 VMAX
13.7.1 Business Overview
13.7.2 Push for Mobile Marketing
14 Appendix (Page No. – 130)
14.1 Recent Developments
14.1.1 New Product Launch and Enhancements
14.1.2 Agreements, Partnerships, Collaborations and Joint Ventures
14.1.3 Mergers and Acquisitions
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
【レポート販売概要】
■ タイトル：モバイルマーケティングソリューションの世界市場：SMS、MMS、プッシュ通知、モバイルEメール、QRコード、モバイルウェブ■ 英文：Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021
■ 発行日：2016年5月4日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-2942
■ 調査対象地域：グローバル
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