マルチチャネル・キャンペーン管理ソリューションの世界市場...市場調査レポートについてご紹介

Table Of Contents

1 Introduction 15
1.1 Objectives Of The Study 15
1.2 Markets Covered 15
1.3 Stakeholders 16
1.4 Market Scope 17

2 Research Methodology 18
2.1 Market Size Estimation 19
2.2 Market Share Estimation 21
2.2.1 Key Data From Secondary Sources 21
2.2.2 Key Data From Primary Sources 22
2.2.2.1 Key Industry Insights 22
2.2.3 Assumptions 23

3 Executive Summary 24

4 Premium Insights 26
4.1 Attractive Market Opportunities In MCM Market 26
4.2 MCM Market : Software Deployment Type 27
4.3 MCM Market Across Various Regions 28
4.4 Life Cycle Analysis, By Geography 29

5 Market Overview 30
5.1 Introduction 31
5.2 Evolution 31
5.3 Market Segmentation 32
5.3.1 MCM Market 32
5.3.2 MCM Market By Deployment 33
5.3.3 MCM Market By End User 33
5.3.4 MCM Market By Vertical 34
5.4 Market Dynamics 34
5.4.1 Drivers 35
5.4.1.1 Network And Technological Advancements 35
5.4.1.1 Growing Trends In Digital Marketing 35
5.4.1.2 Smart Mobility 36
5.4.2 Restraints 37
5.4.2.1 Complexities In Multichannel Campaigns 37
5.4.2.2 Customer Privacy Concerns 37
5.4.3 Opportunities 37
5.4.3.1 Proximity Marketing 37
5.4.3.2 Customer-Centric Solutions 38
5.4.4 Challenges 38
5.4.4.1 Competitive Rivalry 38

6 Industry Trends 39
6.1 Value Chain Analysis 39
6.2 Porter’S Five Forces Analysis 40
6.2.1 Threat From New Entrants 41
6.2.2 Threat Of Substitutes 41
6.2.3 Bargaining Power Of Suppliers 41
6.2.4 Bargaining Power Of Buyers 42
6.2.5 Intensity Of Competitive Rivalry 42

7 MCM Market, By Software 43

8 MCM Market, By Deployment Type 48
8.1 Introduction 49
8.2 Cloud 50
8.3 On-Premises 54

9 MCM Market, By Service 58
9.1 Introduction 59
9.2 Consulting Services 61
9.3 Training And Support 64
9.4 System Implementation And Integration 67

10 MCM Market, By End User 70
10.1 Introduction 72
10.2 Advertisers 72
10.3 Publishers 74
10.4 Enterprises 76

11 MCM Market, By Vertical 79
11.1 Introduction 81
11.2 Bfsi 82
11.3 Retail 84
11.4 Pharmaceuticals And Healthcare 86
11.5 Travel And Tourism 88
11.6 Transportation 90
11.7 Media And Entertainment 92
11.8 Telecommunication And It 94
11.9 Others 96

12 Geographical Analysis 98
12.1 Introduction 99
12.1.1 MCM Market, By Region 99
12.2 North America (Na) 100
12.2.1 Services Market 101
12.2.2 Deployment Type Market 102
12.2.3 End-Users Market 103
12.3 Europe 103
12.3.1 Services Market 104
12.3.2 Deployment Type Market 105
12.3.3 End-Users Market 106
12.4 Asia-Pacific (Apac) 106
12.4.1 Services Market 108
12.4.2 Deployment Type Market 108
12.4.3 End-Users Market 109
12.5 Middle East And Africa (Mea) 109
12.5.1 Services Market 111
12.5.2 Deployment Type Market 111
12.5.3 End-Users Market 112
12.6 Latin America (La) 113
12.6.1 Services Market 114
12.6.2 Deployment Type Market 115
12.6.3 End-Users Market 116

13 Competitive Landscape 117
13.1 Overview 117
13.2 Competitive Situation And Trends 118
13.2.1 New Product Development 120
13.2.2 Agreements, Partnerships, And Collaborations 122
13.2.3 Mergers And Acquisitions 124

14 Company Profiles 127
(Overview, Products & Services, Strategies & Insights, Developments And Mnm View)*
14.1 Introduction 127
14.2 Adobe Systems 128
14.3 Experian 131
14.4 Ibm 134
14.5 Infor 138
14.6 Marketo 140
14.7 Oracle 143
14.8 Salesforce.Com, Inc. 147
14.9 Sap Ag 150
14.10 Sas Institute, Inc. 154
14.11 Teradata 157
*Details On Overview, Products & Services, Strategies & Insights, Developments And Mnm View Might Not Be Captured In Case Of Unlisted Companies.

15 Appendix 160
15.1 Discussion Guide 160
15.2 Introducing Rt: Real-Time Market Intelligence 163
15.3 Available Customizations 164
15.4 Related Reports 165