【レポートの概要（一部）】
1 Introduction (Page No. – 19)
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Scope
1.3.3 Years Considered for the Study
1.4 Currency & Pricing
1.5 Limitations
1.6 Stakeholders
2 Research Methodology (Page No. – 23)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries Interviews: By Company Type, Designation, and Region
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 Demand for Better Luminescence and Increased Shelf-Life in the OLED Lighting Market
2.2.3 Supply-Side Analysis
2.2.3.1 Increase in the Number of Product Launches in the OLED Display Market
2.2.3.2 Growing OLED Emitter Material Market
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions and Limitations
2.5.1 Assumptions
3 Executive Summary (Page No. – 34)
4 Premium Insights (Page No. – 39)
4.1 Increasing Opportunities in Lighting Applications Has Led to A Positive Outlook for the OLED Market
4.2 OLED Market: By Amoled Display Type
4.3 Small-Sized Panels Are Estimated to Account for the Largest Market Share During the Forecast Period
4.4 the APAC Region Accounted for the Largest Share in Market in 2014
4.5 OLED Automotive Lighting Market, By Geography
4.6 Life Cycle Analysis, By Geography
5 Market Overview (Page No. – 44)
5.2 Market Segmentation
5.2.1 OLED Market, By Display Application
5.2.2 Market, By Lighting Application
5.2.3 Market, By Geography
5.3 Market Evolution
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Adoption of OLED Displays in Smartphones
5.4.1.2 Major Technological Advancements
5.4.1.3 Government Support for OLED Lighting Research
5.4.1.4 Increasing Number of Applications
5.4.2 Restraints
5.4.2.1 Low Market Acceptance for OLED Fixtures
5.4.2.2 Complex Value Chain
5.4.2.3 High Growth Rate of the Led Lighting Market
5.4.3 Opportunities
5.4.3.1 Growing Investments in the OLED Market
5.4.3.2 Increasing Potential for Amoled Tvs
5.4.4 Challenges
5.4.4.1 Challenges From Complementary Technologies
5.4.5 Winning Imperative
5.4.5.1 Several Initiatives By Leading Asian Companies in the Field of Amoled Technology
6 Industry Trends (Page No. – 58)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Intensity of Competitive Rivalry
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Threat of New Entrants
6.4 Strategic Benchmarking
6.4.1 Technology Integration and Product Enhancement
7 OLED Market, By Application (Page No. – 71)
7.1 Introduction
7.2 Display
7.3 Lighting
8 OLED Market, By Display Application (Page No. – 77)
8.1 Introduction
8.2 OLED Display Market, By Type
8.2.1 Pmoled Displays
8.2.2 Amoled Displays
8.2.2.1 Rigid
8.2.2.2 Flexible
8.2.2.3 Transparent
8.3 OLED Display Market, By Panel Size
8.3.1 Small-Sized OLED Panels
8.3.2 Medium-Sized OLED Panels
8.3.3 Large-Sized OLED Panels
8.4 OLED Display Market, By Product
8.4.1 Smartphones
8.4.2 Television
8.4.3 Notebooks and Tablets
8.4.4 Wearables
8.4.5 Automotive
8.4.6 Others
8.5 OLED Display Market, By Geography
8.5.1 Americas
8.5.2 Europe
8.5.3 APAC
8.5.4 RoW
9 OLED Market, By Lighting Application (Page No. – 110)
9.1 Introduction
9.2 OLED Lighting Market, By Type
9.2.1 Traditional Lighting
9.2.2 Flexible Lighting
9.3 OLED Lighting Market, By End User
9.3.1 Architectural
9.3.2 Commercial
9.3.3 Industrial
9.3.4 Automotive
9.3.5 Others
9.4 OLED Lighting Market, By Geography
10 Geographic Analysis (Page No. – 127)
10.1 Introduction
10.2 Americas
10.3 Europe
10.4 Asia-Pacific
10.5 Rest of the World (RoW)
11 Competitive Landscape (Page No. – 143)
11.1 Overview
11.2 Market Ranking for OLED Market in Display and Lighting Applications
11.3 Competitive Scenario
11.4 Recent Developments
11.4.1 New Product Launches
11.4.2 Partnerships, Agreements, and Contracts & Collaborations
11.4.3 Other Developments
11.4.4 Expansions
11.4.5 Mergers and Acquisitions
12 Company Profiles (Page No. – 152)
12.1 Introduction
12.2 Acuity Brands Lighting, Inc.
12.2.1 Business Overview
12.2.2 Product Offerings
12.2.3 Recent Developments
12.2.4 MNM View
12.3 AU Optronics Corporation
12.3.1 Business Overview
12.3.2 Product Offerings
12.3.3 Recent Developments
12.3.4 MNM View
12.4 BOE Technology Group Co., Ltd.
12.4.1 Business Overview
12.4.2 Product Offerings
12.4.3 Key Strategies
12.4.4 Recent Developments
12.5 Innolux Corporation
12.5.1 Business Overview
12.5.2 Product Offerings
12.5.3 Key Strategies
12.5.4 Recent Developments
12.6 Koninklijke Philips N.V.
12.6.1 Business Overview
12.6.2 Product Offerings
12.6.3 Recent Developments
12.6.4 MNM View
12.7 LG Display Co., Ltd.
12.7.1 Business Overview
12.7.2 Product Offerings
12.7.3 Recent Developments
12.7.4 MNM View
12.8 Osram Licht AG.
12.8.1 Business Overview
12.8.2 Product Offerings
12.8.3 Key Strategies
12.8.4 Recent Developments
12.9 Pioneer Corporation
12.9.1 Business Overview
12.9.2 Product Offerings
12.9.3 Key Strategies
12.9.4 Recent Developments
12.10 Ritek Corporation
12.10.1 Business Overview
12.10.2 Product Offerings
12.10.3 Key Strategy
12.10.4 Recent Developments
12.11 Samsung Electronics Co., Ltd.
12.11.1 Business Overview
12.11.2 Productofferings
12.11.3 Recent Developments
12.11.4 MNM View
13 Appendix (Page No. – 176)
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Introducing RT: Real Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports
【レポート販売概要】
■ タイトル：OLED（有機ELディスプレイ）の世界市場：アクティブマトリクス型（AMOLED）、パッシブマトリクス型（PMOLED）■ 英文：OLED Market by Display Application (Type - AMOLED & PMOLED, Panel-Size - Small, Medium & Large, Product - Smartphones & Others, Geography), Lighting Application (Type - Traditional & Flexible, End-User, Geography), & Geography - Global Forecast to 2020
■ 発行日：2015年4月28日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-SE-3346
■ 調査対象地域：グローバル
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