【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.1 MARKET DEFINITION 16
1.2 MARKET SCOPE 17
1.2.1 MARKETS COVERED 17
1.2.2 YEAR CONSIDERATION 18
1.3 CURRENCY 18
1.4 LIMITATION 18
1.5 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 INTRODUCTION 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.1.2.2 Key industry insights 22
2.2 DEMAND ANALYSIS 23
2.2.1 INTRODUCTION 23
2.2.2 DEMAND-SIDE ANALYSIS 23
2.2.2.1 Growth in the digital signage market 23
2.2.2.2 Digital signage and professional displays’ shipments to grow in the retail market 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 27
2.5.1 ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE VIDEO WALL MARKET 33
4.2 GROWTH OF DIFFERENT APPLICATIONS IN THE VIDEO WALL MARKET 34
4.3 VIDEO WALL MARKET IN NORTH AMERICA 35
4.4 NORTH AMERICA ACCOUNTS FOR ONE-THIRD OF THE MARKET SHARE IN 2014 36
4.5 VIDEO WALL MARKET: TECHNOLOGIES (2014) 37
4.6 VIDEO WALL MARKET: DEVELOPED VS. DEVELOPING NATIONS 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.3.1 BY PRODUCT & SERVICE 41
5.3.2 BY APPLICATION 42
5.3.3 BY VERTICAL 43
5.4 MARKET DYNAMICS 44
5.4.1 DRIVERS 45
5.4.1.1 Advanced user-friendly video walls 45
5.4.1.2 Progression in the educational & government sectors 45
5.4.1.3 Abridgment of the prices in displays 45
5.4.1.4 Adoption of innovative technologies at airports 45
5.4.2 RESTRAINTS 46
5.4.2.1 Higher initial investments 46
5.4.2.2 Poor quality of video walls 46
5.4.2.3 Variable power supplies 46
5.4.3 OPPORTUNITIES 47
5.4.3.1 A surging demand for the high interactive digital signage systems — video walls 47
5.4.3.2 Emerging 3D video walls 47
5.4.4 CHALLENGES 48
5.4.4.1 Burn-in issue complications 48
5.4.4.2 Restricted advertisement space 48
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 50
6.2 VALUE CHAIN ANALYSIS 50
6.3 PORTER’S FIVE FORCES ANALYSIS 51
6.3.1 THREAT OF NEW ENTRANTS 52
6.3.2 THREAT OF SUBSTITUTES 53
6.3.3 BARGAINING POWER OF SUPPLIERS 54
6.3.4 BARGAINING POWER OF BUYERS 55
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 56
6.4 STRATEGIC BENCHMARKING 56
6.4.1 TECHNOLOGY INTEGRATION & PRODUCT ENHANCEMENT 57
7 MARKET BY PRODUCT & SERVICE 58
7.1 INTRODUCTION 59
7.2 VIDEO WALL DISPLAYS 62
7.2.1 MARKET BY TECHNOLOGY 68
7.2.1.1 LED video wall display modules 68
7.2.1.2 LCD video wall display modules 68
7.3 HOUSING 69
7.4 INSTALLATION 71
7.5 CONTENT MANAGEMENT 74
8 MARKET BY APPLICATION 77
8.1 INTRODUCTION 78
8.2 INDOOR ADVERTISEMENT 81
8.3 OUTDOOR ADVERTISEMENT 84
8.4 MENU BOARD ADVERTISEMENT 87
8.5 BILLBOARD ADVERTISEMENT 91
9 MARKET BY VERTICAL 95
9.1 INTRODUCTION 96
9.2 RETAIL 98
9.3 RETAIL BANKING 100
9.4 QUICK SERVICE RESTAURANTS (QSR) 102
9.5 CORPORATE 104
9.6 GOVERNMENT 106
9.7 ENTERTAINMENT 108
9.8 HOSPITALITY 110
9.9 HEALTHCARE 112
9.10 TRANSPORTATION 114
9.11 EDUCATION 116
10 MARKET, BY GEOGRAPHY 118
10.1 INTRODUCTION 118
10.2 NORTH AMERICA 125
10.3 EUROPE 129
10.3.1 DRIVERS 129
10.3.1.1 Increasing adoption of DOOH in the region 129
10.3.1.2 Shrinking prices of the flat panel devices 129
10.3.2 RESTRAINTS 130
10.3.2.1 Looming financial uncertainty 130
10.3.2.2 High cost of labor 130
10.4 APAC 132
10.4.1 DRIVERS 132
10.4.1.1 Retail boom in APAC 132
10.4.1.2 Low cost of labor 132
10.4.1.3 High untapped growth opportunity 132
10.4.1.4 Increasing demand in the retail sector 132
10.4.2 RESTRAINTS 132
10.4.2.1 Less awareness 132
10.4.2.2 The average per capita income is low 132
10.5 ROW 136
10.5.1 DRIVERS 136
10.5.1.1 Investment-friendly ecosystem 136
10.5.1.2 Lesser competition 136
10.5.1.3 Simplified taxes 136
11 COMPETITIVE LANDSCAPE 139
11.1 OVERVIEW 139
11.2 MARKET SHARE ANALYSIS—VIDEO WALL MARKET 140
11.2.1 OTHER MARKET SHARE ANALYSIS BASED ON SEGMENTS, 2013 142
11.2.1.1 Housing—Market share analysis, 2013 142
11.2.1.2 CONTENT MANAGEMENT—MARKET SHARE ANALYSIS 142
11.3 COMPETITIVE SITUATION AND TRENDS 143
11.3.1 NEW PRODUCT LAUNCHES 145
11.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS & JOINT VENTURES 146
11.3.3 MERGERS & ACQUISITIONS 146
11.3.4 EXPANSIONS 147
11.3.5 OTHERS 147
12 COMPANY PROFILES 148
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 148
12.2 ADFLOW NETWORKS 150
12.3 AU OPTRONICS CORP. 153
12.4 KONINKLIJKE PHILIPS N.V. 156
12.5 LG DISPLAY CO. LTD. 158
12.6 NAVORI SA 161
12.7 NEC DISPLAY SOLUTIONS 163
12.8 OMNIVEX CORPORATION 165
12.9 PANASONIC CORPORATION 167
12.10 SAMSUNG ELECTRONICS CO. LTD. 170
12.11 SONY CORPORATION 172
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
13 APPENDIX 175
13.1 INSIGHTS OF INDUSTRY EXPERTS 175
13.2 DISCUSSION GUIDE 176
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 177
13.4 AVAILABLE CUSTOMIZATIONS 179
13.5 RELATED REPORTS 179
【レポート販売概要】
■ タイトル：ビデオウォール製品の世界市場：ビデオウォールディスプレイ、ハウジング、設置、広告コンテンツ管理■ 英文：Video Wall Market by Product (Video Wall Displays, Housing, Installation, & Content Management), Application (Indoor, Outdoor, Menu Board, & Billboard), Vertical (Retail, Hospitality, Transportation, Healthcare) & Geography - Forecast to 2020
■ 発行日：2015年3月3日
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-SE-3204
■ 調査対象地域：グローバル
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