ソーシャルCRMソリューションの世界市場...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED
1.3.3 LIMITATIONS
1.4 CURRENCY
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY
2.1 MARKET SIZE ESTIMATION
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA FROM SECONDARY SOURCES
2.3.2 KEY DATA FROM PRIMARY SOURCES
2.4 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS
4.1 GLOBAL SOCIAL CRM MARKET SCENARIO
4.2 SOCIAL CRM MARKET: TOP THREE SOLUTION SEGMENTS
4.3 PRODUCT GROWTH MATRIX
4.4 LIFECYCLE ANALYSIS, BY REGION, 2014
4.5 CHASM PLOT
4.6 GO–TO–MARKET STRATEGY
4.7 ADOPTION ROADMAPS
4.8 APAC SOCIAL CRM MARKET BY INDUSTRY

5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 Focus on enhancing customer engagement
5.3.1.2 Emerging SMBs
5.3.1.3 Ease to use CRM products and services
5.3.2 RESTRAINTS
5.3.2.1 Security and privacy of DATA
5.3.2.2 Enterprise readiness
5.3.3 OPPORTUNITIES
5.3.3.1 Solutions for business specific problems
5.3.3.2 Increasing use of BYOD devices
5.3.4 CHALLENGES
5.3.4.1 High patience required to realize the benefits of social CRM
5.3.4.2 Difficulty in understanding the industry-specific jargons
5.3.4.3 Sifting through the overload of information

6 INDUSTRY TRENDS
6.1 VALUE CHAIN ANALYSIS
6.2 PORTER’S FIVE FORCES ANALYSIS
6.2.1 THREAT OF NEW ENTRANTS
6.2.2 THREAT OF SUBSTITUTES
6.2.3 BARGAINING POWER OF SUPPLIERS
6.2.4 BARGAINING POWER OF BUYERS
6.2.5 INTENSITY OF RIVALRY

7 SOCIAL CRM MARKET ANALYSIS, BY APPLICATION
7.1 INTRODUCTION
7.2 CUSTOMER SERVICE AND SUPPORT
7.3 MARKETING
7.4 SALES
7.5 OTHERS (INNOVATIONS, COLLABORATIONS, CUSTOMER EXPERIENCE)

8 SOCIAL CRM MARKET ANALYSIS, BY SOLUTION
8.1 INTRODUCTION
8.2 SOCIAL MONITORING AND SOCIAL LISTENING
8.3 SOCIAL MAPPING
8.4 SOCIAL MIDDLEWARE
8.5 SOCIAL MANAGEMENT
8.6 SOCIAL MEASUREMENT

9 SOCIAL CRM MARKET ANALYSIS, BY DEPLOYMENT MODE
9.1 INTRODUCTION
9.2 HOSTED
9.3 ON-PREMISES

10 SOCIAL CRM MARKET ANALYSIS, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.3 ENTERPRISES

11 SOCIAL CRM MARKET ANALYSIS, BY VERTICAL
11.1 INTRODUCTION
11.2 ACADEMIA AND GOVERNMENT
11.3 AUTOMOTIVE, TRANSPORTATION, AND LOGISTICS
11.4 BANKING , FINANCIAL SERVICES, AND INSURANCE (BFSI)
11.5 CONSUMER GOODS AND RETAIL
11.6 ENERGY, POWER, AND UTILITIES
11.7 HEALTHCARE
11.8 MANUFACTURING
11.9 TELECOM AND IT
11.10 OTHER VERTICALS

12 GEOGRAPHIC ANALYSIS
12.1 INTRODUCTION
12.2 NORTH AMERICA (NA)
12.3 EUROPE
12.4 LATIN AMERICA (LA)
12.5 ASIA-PACIFIC (APAC)
12.6 MIDDLE EAST AND AFRICA (MEA)

13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 PRODUCT PORTFOLIO COMPARISON
13.3 COMPETITIVE SITUATION AND TRENDS
13.4 MERGERS AND ACQUISITIONS
13.5 NEW PRODUCT LAUNCHES
13.6 PARTNERSHIPS, AGREEMENTS, JOINT VENTURES, AND COLLABORATIONS
13.7 EXPANSIONS

14 COMPANY PROFILES
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 INTRODUCTION
14.2 IBM
14.3 JIVE SOFTWARE
14.4 LITHIUM
14.5 ORACLE
14.6 SALESFORCE
14.7 MICROSOFT
14.8 NETSUITE
14.9 PEGASYSTEMS
14.10 SAP
14.11 SUGARCRM
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX
15.1 INDUSTRY EXPERTS
15.2 DISCUSSION GUIDE
15.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
15.4 AVAILABLE CUSTOMIZATIONS
15.5 RELATED REPORTS